Exploring travel and leading the future Xiaopeng Automobile accelerates its international layout

As the leader of the intelligent car track and the first new force of Chinese car manufacturing to enter the overseas market, Xiaopeng Automobile has always stood at the forefront of the internationalization route, guiding the development of enterprises with international thinking, and using high intelligence, high quality and differentiated product competitiveness to lay out in the international market for a long time.

In 2020, the first batch of 100 Xiaopeng G3s will be exported to Norway and delivered, which means that Xiaopeng Motors has taken an important step towards internationalization. Since then, Xiaopeng Automobile has been committed to establishing a long-term and lasting international market reputation, continuing to firmly adhere to the brand positioning of "Future Travel Explorer", opening up the international road of exploring technology and leading the future travel reform, and has been widely recognized and generally praised by overseas markets.

Sales ranked first among the new forces, and products continued to be exported overseas

2021 is the year of Xiaopeng Automobile's brand upgrading, and it is also a bumper harvest year for Xiaopeng Automobile.

According to the latest data, in December 2021, Xiaopeng Automobile delivered 16,000 units, and since 2021, Xiaopeng Motors has delivered more than 98,000 units, an increase of 263% compared with 27,000 units in 2020. Xiaopeng has surpassed Weilai and ideally become the 2021 annual sales champion of China's new car-making forces.

Supporting the continuous record of delivery is the solid intelligent technical strength of Xiaopeng Motors. As an explorer of future travel, from the Xiaopeng G3i, the Smart Chaodu SUV, to the ultra-long endurance intelligent coupe Xiaopeng P7, and then to the comfortable and comfortable smart car Xiaopeng P5, all show the growth process of Xiaopeng Automobile's continuous exploration.

He Xiaopeng, chairman and CEO of Xiaopeng Motors, once said that in the future, China will lead the development of global intelligent electric vehicles, and Chinese intelligent electric vehicle companies will also usher in the best opportunities for globalization. With the continuous introduction of new products, the sales volume of Xiaopeng Automobile is steadily increasing, and at the same time, the overseas market layout of Xiaopeng Automobile has also been actively carried out.

Since the first batch of 100 G3s were exported to Norway in 2020 and delivered, the Xiaopeng G3, an ultra-long-lasting smart SUV in February 2021, has also traveled to Europe. In August 2021, the ultra-long-endurance intelligent coupe Xiaopeng P7 set sail in Xinsha Port, Guangzhou, becoming the first Chinese brand intelligent electric coupe sold to Europe. Prior to this, the Xiaopeng P7 has obtained the EU Full Model Type Certification (WVTA), marking that the Xiaopeng P7 has been recognized by the European Union and can enter various countries in the European Union for sale. On November 26, 2021, the first overseas P7 owner was delivered in Oslo, Norway.

On November 19, 2021, Xiaopeng G9 debuted at the Guangzhou Auto Show, G9 as a truly based on internationalization of intelligent flagship SUV, developed in accordance with China and the EU vehicle dual certification standards, following the C-NCAP and E-NCAP double five-star safety standard design, will also meet the strict EU WVTA full model type certification standards; the vehicle environmental protection will meet the high standard of eu 3R certification, recyclable rate of more than 85%, more than 95% recyclability, contributing to global sustainable development.

Xia Heng, co-founder and president of Xiaopeng Automobile, said: "The Xiaopeng G9 is the first model of Xiaopeng Automobile to face the domestic and international markets at the beginning of its development, which not only shoulders the mission of the upward brand and sales growth of Xiaopeng Automobile, but also shows the determination of Xiaopeng Automobile to move towards internationalization. ”

At present, Xiaopeng Automobile's overseas sales model is hybrid, both in cooperation with local dealers and its own direct storefront. In the future, Xiaopeng Automobile will gradually build a complete operating system including sales, delivery, after-sales, charging, service and lifestyle in overseas markets.

Forward-looking layout, "inside and outside" both

In the new era of rapid development of the automobile industry, Xiaopeng Automobile, which has a forward-looking development vision, has been at the forefront of change.

On August 27, 2020, Xiaopeng Motors landed on the New York Stock Exchange under the ticker symbol of XPEV, raising $1.7 billion. In December 2020, Xiaopeng Automobile completed its first additional offering after listing, raising US$2.5 billion, setting a record for the largest first additional issuance of shares in the history of Chinese stocks.

In July 2021, Xiaopeng Motors landed on the Hong Kong Stock Exchange, raising HK$15.8 billion, becoming the "first stock of smart electric vehicles" in Hong Kong stocks, and has been included in the Hang Seng Composite Index. Xiaopeng Motors became the first major Chinese stock to be listed in New York and Hong Kong in the United States in three years.

It can be seen that the technical path chosen by Xiaopeng Motors, including the realization of dual main listings and increasing investment in globalization, are based on the consideration of long-term thinking and are making a broader layout. Whether in the domestic market or in the international market, Xiaopeng Motors is also attaching importance to it.

Gu Hongdi, vice chairman and president of Xiaopeng Automobile, said: "As a globally focused car company, Xiaopeng pays attention to global development opportunities, and will balance the delivery volume at home and abroad in the future, and the international and domestic markets will account for half of the future delivery quantity. Europe is one of the most mature and attractive electric vehicle markets in the world, and we are very confident in Xiaopeng's 'intelligent' features and eye-catching design, and we believe that Xiaopeng can be recognized by international consumers." ”

He Xiaopeng also said: "We are committed to bringing customers the most advanced and fashionable model products and services, not only hoping to serve China Pengyou, but also hoping to meet the growing demand of international customers for our smart electric vehicles." Globally, smart electric vehicles are not only redefining the driving experience through their innovative features and differentiated services, but are also changing people's travel lives. We look forward to bringing these advanced features and services to our international customers in a highly localized format. ”

Sustainable development, leading the internationalization of new forces

As the first Chinese smart car brand to deliver directly to European consumers, the global market strategy has always been the core strategy of Xiaopeng Motors.

On October 15, 2021, Xiaopeng Motors officially released its first Environmental, Social and Governance Report, which is also the first ESG report released by China's new car-making enterprises with reference to international standards. In the report, Xiaopeng Motors said that its production philosophy is centered on quality, environmental protection, flexibility and efficiency. "We take a lean manufacturing approach with the goal of continuously optimizing operational efficiency and product quality; we have environmentally friendly, digital and intelligent production facilities that can produce multiple models simultaneously according to customer orders."

In October 2020, Xiaopeng Motors received an AA rating in the first rating of MSCI ESG Rating, and maintained this rating in the 2021 annual update, the highest number of car companies in the world. In the two key indicators of the MSCI ESG rating, "Product Carbon Footprint" and "CleanTech Opportunity", Xiaopeng Motors received high scores of 10 and 9.1, respectively, compared with the industry average of 7 and 5.5 in the same category.

As for the reason why Xiaopeng has received an AA rating for two consecutive years, the famous financial media "Barron's Weekly" quoted Citibank analyst Jeff Chung as saying: "Xiaopeng Motors is the highest MSCI ESG car manufacturer in the world, and one reason praised by MSCI is Xiaopeng Motors' long-term investment and determination in sustainable development and technological innovation. Another commented: "Tesla may not be the most sustainable car company in the world." At present, China's Xiaopeng Motors has inherited this title. "It can be seen that Xiaopeng Automobile has become a strong opponent of Tesla recognized by the global market.

Thanks to the support of local policies, the demand for smart electric vehicles in the European market continues to increase, and Xiaopeng Motors will make long-term planning in the European market. "The European market will be our focus area for the next two years." Gu Hongdi said. Xiaopeng Motors will increase its investment in the international market in the past two years and is expected to enter the Swedish, Danish and Dutch markets in 2022. At the Q2 financial report meeting of Xiaopeng Automobile, He Xiaopeng also revealed the systematic layout of Xiaopeng Automobile in the international market: since 2023, the company plans to launch at least 2-3 new models per year, which will support the international market at the same time, whether in hardware, software and services. The launch of these new models will undoubtedly further strengthen the competitiveness of Xiaopeng Automobile in the international market, and make the pace of Xiaopeng Automobile's overseas expansion more rapid and stable.

Edit: Lin Sen