Recently, the China Association of Passenger Vehicles officially announced the sales list of high-end cars in 2021, and it is not difficult to see from the luxury car sales list that the top 6 luxury cars are from Mercedes-Benz, BMW, and Audi, and the vast majority of Chinese people prefer luxury cars to remain the BBA camp. Let's take you to analyze the sales list of luxury cars for the whole year of 2021. So, which one did you contribute in 2021? Join us in the comments section.
BMW 5 Series
Annual sales: 171852 units
Year-over-year increase of 8.3%
From the sales list, it can be seen that the BMW 5 Series sold 171852 vehicles in the whole year, an increase of 8.3% year-on-year, and the total sales volume ranked first in the total sales list of luxury cars; the BMW 5 Series sold 9341 units in December last year, ranking 4th in the December single-month list, which shows that the sales of the BMW 5 Series in the past year have been relatively stable and high.
The reason for the high sales of bmw 5 series is also extremely simple, in the range of 400,000-500,000 yuan, in addition to the Audi A6L, Mercedes-Benz E-class, it is difficult to find a luxury car that can compete with it. Second-tier luxury brands are harder to find a model. The BMW 5 Series combines luxury, quality, handling and influence, with comprehensive performance leverage. The key point is that the workmanship quality of the BMW 5 Series is recognized by the public and deserves recognition.
BMW 3 Series
Annual sales: 170249 units
Year-over-year increase of 12.1%
The BMW 3 Series is the highest-selling luxury sedan in the 300,000 class, and it is more popular than the Audi A4L and Mercedes-Benz C-Class. From the sales data, bmw 3 series sold 170249 vehicles in 2021, an increase of 12.1% year-on-year, and its sales in December were 9083 units, and the performance was quite outstanding, which shows that the BMW 3 series is hardcore enough.
The reason for the good sales of the BMW 3 Series is well understood, the handling is good, the performance is outstanding, the space is also suitable for daily use, and the retention rate belongs to the first echelon of the same level, of course, there is the influence of the "BMW" brand, the total advantage of the above, for Chinese consumers, more than 300,000 budget, it is difficult for you to skip the BMW 3 Series.
Audi A6L
Annual sales: 156304 units
14.1% year-on-year decline
The Audi A6L sold 156304 units in 2021, ranking third in the total luxury car list, which is also outstanding for such performance, because compared with the competitive model BMW 5 Series, the Audi A6L is more than 10,000 units less, and the sales of the two cars have not opened up too much gap, thus proving that the Audi A6L and bmw 5 Series are incompatible with each other.
In fact, consumers who choose audi a6L, I think it is more business owners, or some business owners, and the CHOICE OF BMW 5 series is more of a social elite management personnel. Whether it is from the car users around me, or the investigation found that in fact, the owner of the Audi A6L is obviously different.
Mercedes E-Class
Annual sales: 141218 units
9.3% decrease
The Mercedes-Benz E-Class ranks last in the BBA class, with annual sales of 141218 units, which are not as good as BMW 5 Series and Audi A6L. In fact, it is also very easy to understand why the Mercedes-Benz E-Class can not sell the first two, the reason is also very simple, Mercedes-Benz E-Class although luxurious and noble, but the label of the Mercedes-Benz E-Class is not obvious enough, in addition to looking like a rich person, other images are difficult to cover.
In layman's terms, people who open the BMW 5 Series, people say you are social elite, you open Audi A6L, people say you are the boss, or a high authority. But when you drive a Mercedes E-Class, people will only say you have money. However, in today's society, you have the money to drive a Mercedes-Benz E-Class, and it will not make people think of anything, what do you think?
Mercedes C-Class
Annual sales: 130442 units
14.8% year-on-year decline
From the sales list, it can be seen that the sales volume of Mercedes-Benz C-class is higher than that of Audi A4L, although the sales gap throughout the year is not obvious, but from the consumer side, Mercedes-Benz C-class sells better than Audi A4L in 2021. Mercedes-Benz C-Class total sales in 2021 were 130442 units, down 14.8% year-on-year, but also achieved good results, indicating that the market recognition is extremely high.
From the perspective of the actual car scene, in fact, most of the owners of the Mercedes-Benz C-class are female users, and the owners of the Audi A4L and BMW 3 series are mostly biased towards male owners, so why does the Mercedes-Benz C-class sell so well in 2021, in fact, the female market demand has been further developed, do you agree?
Ranked 6th is the Audi A4L, 2021 annual sales of 121767, down 12.2% year-on-year, in the luxury BBA camp ranked 6th is also quite good, how to say that it is also the first echelon, the annual sales of more than 120,000, the average monthly sales exceeded 10,000 units, for a luxury car, Audi A4L results are passed, what do you think?
At the end of the writing, the epidemic in 2021 has not been completely eliminated, but the automotive industry has recovered, and the sales volume of the luxury car market has risen and fallen, but BBA is still the "monopoly" of the current domestic luxury car market. So, which car you contribute in 2021, you may wish to communicate with you.