In 2021, the Lincoln brand maintained a high-speed growth rhythm, with cumulative sales of 91,621 vehicles in the whole year, an increase of 48% year-on-year, and a record high. The realization of this achievement is mainly due to the market development of its domestic three musketeers - adventurers, navigators and aviators.
Although 2022 has only just begun, I can already predict that Lincoln will still be very successful this year.
In addition to maintaining an annual update of the existing product matrix, Lincoln will continue to import competitive products to seize the market, and the upcoming new Lincoln Z has the strength of a sales engine.
As we all know, the ceiling version of the luxury medium-sized sedan market is Mercedes-Benz C-Class, BMW 3 Series, Audi A4L, if Lincoln Z wants to become the new growth pole of the Lincoln brand, then its comprehensive strength must be stronger than its opponents, giving consumers a reason to refuse.
On January 15, the new Lincoln Z listing pre-sale meeting was held in Xiamen, and combined with pricing and product strength, there will be a clearer understanding of the competitive advantage of this car.
I have to say that in the large and small activities I have participated in, Lincoln's SPACE space should be the most in line with the style type of young people, colorful light show with avant-garde elegant design, the sense of atmosphere is full.
After the speech of Mr. Lin Chaoming, Lincoln Brand Director of C&D Automobile, the new Lincoln Z was officially unveiled and appeared in the vision of each of us.
In my opinion, the real car is more "posture" than the picture. The new Lincoln Z has undergone significant optimizations and upgrades while continuing the classic family design concept. The large front grille is embedded with a penetrating light strip, which is fully recognizable after lighting, in addition, the Lincoln brand logo also supports lighting, making the entire front face look more advanced and refined.
A large number of sharp waist lines are used on the side of the body, and the visual effect is low and swooping, creating a distinct sports temperament. At the same time, the new Lincoln Z also features a hidden door handle, which makes the body more sleek and smooth from the side. The unique hot wheeled wheels further enhance the cool style of the whole vehicle and conform to the aesthetics of young consumers.
In terms of body size, the new Lincoln Z is 4982/1865/1485mm in length, 1865/1485mm in length, and the wheelbase is 2930mm, which is not inferior to the medium and large sedans, and it is more powerful in the Air Force C-Class (4882mm), BMW 3 Series (4719mm) and Audi A4L (4858mm). The rear part of the car, it uses a very three-dimensional suspension through the taillights, the viewing angle effect is very 3D science fiction, the taillights also support three kinds of light language display effect, crushing "3, 4, C" no problem.
Turning the line of sight to the car, the new Lincoln Z boldly adopts a penetrating panoramic screen, a 12.3-inch digital instrument with a 27-inch panoramic screen, directly pulling the sense of technology full, in addition to visual amazement, this large screen is not a vase, it has a built-in "Nebula" car machine system, supports gesture control, voice interaction and touch and many other intelligent technologies, and the follow-up also supports OTA upgrades, not losing those new power products that take the sense of technology as the main selling point.
At the same time, in order to avoid the sense of oppression caused by excessive information and the old feeling of traditional physical buttons, Lincoln Z specially adopts a minimalist design of the central control multi-function lever, which adds a lot of luxurious texture in addition to ensuring ease of use. In addition, the double-width multi-function steering wheel, fine stitching process, luxurious and thick soft materials, etc., make the interior style seem less monotonous.
In terms of configuration, the new Lincoln Z is more sincere, the whole series is equipped with road traffic identification, reversing image, cruise control, keyless entry/start, hidden electric door handle, active noise reduction, 27-inch large screen, navigation system, etc., compared with its starting price of 255,000 yuan, it can really be hard 3, 4, C. And on the higher-level version, we can also see more advanced intelligent technology.
In terms of power, the new Lincoln Z continues lincoln's "howe" uncompromising temperament, starting with a golden power combination of 2.0T+8AT, 246Ps/376N·m power, 6.8 seconds of 100 km acceleration, and no pressure to shake off 3, 4 and C.
Write at the end
I have to say that the new Lincoln Z really came with sincerity and murderous spirit. Sincerity is naturally in the face of the majority of consumers, 255,000-34.2 million yuan of pre-price, with excellent product strength, can meet the needs of consumers for a high-quality, high-value, high-value mid-level car.
The killing gas is to the same level of competitors, especially 3, 4, C pounced, lincoln localization success, Lincoln way of the value of the transmission, so that consumers to the brand awareness deepened, good feelings intensified, these are for the new Lincoln Z official entry to pave the way, coupled with quite competitive prices and product power, so that Lincoln Z to break the monopoly of 3, 4, C in this market is full of chips.