DoNews Auto January 16 news (Shao Zhichao) just recently, Great Wall Motor's high-end brand WEY medium-sized pure electric luxury SUV - WEY Mocha DHT-PHEV officially opened pre-sale, a total of two models to choose from, the official pre-sale price range of 299,000-315,000 yuan, the theme of the car listing conference is "0 anxiety", and in the author's opinion is very anxious, anxious in addition to the wallet, but also anxious about the prospects of this car.
The official guidance price range of the previously listed Mocha fuel and light mix version is 18.78-21.88 million yuan, we previously referred to the price difference between latte PHEV and fuel version, and it is expected that the starting price of Mocha PHEV is set at 230,000 yuan, in fact, this price is also more reasonable and more competitive.
In fact, whether it is the fuel version of the mocha or the plug-in hybrid version, it has a good product power, but the price is really unbelievable. For this car, first of all, in terms of internal and external design, the WEY Mocha PHEV version and the fuel version are not much different.
Compared with the fuel version of the mocha and other competitors of the same level, the biggest highlight of this car is its 204km comprehensive pure electric mileage and 4.8 seconds of 100 km acceleration, even so, I don't think this can get up to the 100,000 difference compared with the fuel version, not to talk about the competition in terms of price alone, even if the mocha PHEV can enjoy the advantages of exemption from purchase tax and green cards, but isn't the mixed version of the mocha more fragrant?
The overall market performance of Lynk & Co, which is also a high-end brand, is stronger than WEY, but even so, Lynk & Co 09 has not been able to gain a foothold in the 300,000 yuan market segment. You know, even the most cost-effective mocha fuel version model only achieved a terminal sales of 4,845 vehicles in December last year, even if it has a strong product force, but the advantages of misplaced competition with mainstream joint venture competitors are actually not well highlighted.
In fact, today's auto market competition has long been not divided by level, but by price, only from the price of 300,000 yuan of the market segment, Mocha PHEV in the field of new energy directly to face competitors include the new forces of car-making Landu FREE, ideal ONE, BYD Tang DM-i and Lynk & Co 09 and other models.
Not only that, in fact, Mocha PHEV also has to face competition from domestic, joint venture and even luxury brand models, especially in the price range of 300,000, consumers are very sensitive to models at this price point, and models at this price point also have their own very distinctive characteristics.
BYD, which has been deeply involved in the field of hybridization for many years, needless to say, the overall market performance of the DM-i hybrid system is incomparable to the current Great Wall Lemon DHT hybrid system, and the ideal ONE positioning medium and large SUV is actually higher than the mocha in size and level, and sitting firmly in the sales throne of the medium and large SUV segment proves the market's recognition of this car.
As an independent high-end brand, Lynk & Co 09 is blessed with the aura of Volvo SPA, even if compared downwards, the new generation of GAC Trumpchi GS8 equipped with Toyota THS hybrid is not inferior to Mocha PHEV in terms of product strength, and where are the advantages of Mocha PHEV compared with these models?
epilogue:
In fact, the mocha PHEV can be so priced by the strength of this plug-in hybrid system, which can accelerate the 4-second zero-hundred-hundred-speed, pure electric mileage of more than 200km and 5.55L/100km of lost power and fuel consumption (two-wheel drive version) at the same time, at the same time, there is indeed only Mocha PHEV, if it can give a good price at the terminal after listing, the future can still be expected.