Nowadays, the "three rural" circles can compete with Li Ziqi, and it is none other than the "Peach Sister in Shuzhong". In just 30 days, people have increased their fans by tens of millions and started a business.
From a simple rural woman to the current tens of millions of Internet celebrities, is there any team support behind Sister Peach?
Different "fireworks" brought by village women
Li Ziqi went from domestic fire to foreign countries, although Tao Zijie did not fire to foreign countries, her fame in China is not small. If Li Ziqi's video is described as "immortal", then Tao Zijie's video can be described by "fireworks".
In Sister Peach's video, there are no picturesque scenes, no deliberately arranged sensational scenes, and even filters are too lazy to add. But her video is a kind of magic that makes people can't take their eyes off it, that is, "grounding gas".
Sister Peach
Sister Peach often mixed with her husband Bao Lichun in front of the camera, and Bao Lichun was not angry, dancing to share happy events with Sister Peach, saying that the nest of piglets in the family had found the next home and was very happy.
In the face of Peach Sister's questioning, Bao Lichun did not forget to reply: "You know a shovel!" ”
Sister Peach and Bao Lichun
This dialogue full of Sichuan flavor teased netizens, everyone is used to Li Ziqi's idealized "fairy life", and the mouth of Peach Sister and her husband and wife is the most real and grounded, which is not exactly the daily life portrayal of most couples!
Don't look at Sister Peach's mouth and her husband's quarrel, but there is no rest in her hand, and all kinds of delicacies are out of the pot under her skillful operation.
Sister Peach's family does not eat what mountain treasures and seafood, are some ordinary home cooking, but her craftsmanship is very good, the dishes made do not need to add filters, is the degree that everyone can drool at a glance.
Although the family population is quite large, Sister Peach does not waste extravagance, and she can eat as much as she wants. She also did not treat fans as outsiders, and specially recorded the scenes of her family eating, and even the jokes of small talk during dinner were included in the video.
Bao Lichun and Sister Peach
This is completely the daily life of everyone, a large family gathered around a table to eat and nag, not to mention how warm, this is the real "human fireworks".
So netizens have rushed to see the liveliness, some say "like to watch Peach Sister and Bao Lichun mixed mouth", some say "every day like chasing TV series and other updates", and envy her guy food "envy two eyes venus"!
This is how the video of cooking, eating and daily conversations is aimed at the hearts of netizens. Everyone can afford to eat Peach Sister's home cooking, and you can learn cooking with her when you are idle.
So gradually, Peach Sister became popular, attracting tens of millions of fans in just one month, and the speed of fan growth was comparable to that of traffic stars.
"What everyone loves is not the food, but the life of the family"
"Shuzhong Peach Sister", which has tens of millions of fans, can be described as a clear stream in the cooking blogger industry, she speaks a Sichuan dialect, cooks a delicious home-cooked dish, and successfully captures the hearts of netizens.
But from a rural woman to a big Internet celebrity now, her road to fame has not been smooth.
Sister Tao Zi is an authentic Sichuanese, living in the countryside, she can get started with all kinds of work at home. Although her husband Bao Lichun is a pig seller, he can eat meat at least three meals a day, which is still guaranteed.
Because Sister Peach is good at craftsmanship, the villagers suggested that she share the cooking videos to earn some extra money, so she dabbled in the short video ranks as early as 2018.
Peach Sister short video
At first, Sister Peach simply shared cooking videos with netizens and taught everyone to cook. Although she doesn't talk much in the video, she still thoughtfully subtitles each step.
Sister Tao Zi not only taught netizens to make pumpkin cakes and croquettes, but also taught netizens to make a famous Sichuan dish "cold eat rabbit".
Sister Peach's family
For example, the fritters, wolf's tooth potatoes, cold powder, and cold cakes on the street food stalls on weekdays are all for her, and netizens have also learned a lot of crafts with her.
When she first filmed the video, Sister Peach was not experienced enough, so she thought a lot, and she tried the horizontal and vertical screens. In the end, in order to make netizens feel comfortable, she decided to use the vertical screen to record all the time.
At that time, although Sister Peach updated the video quickly, the fans did not rise, and the number of video likes was often only a few thousand. So Sister Peach began to wonder, is it because she does not speak in the video?
So she began to appear in the video, and also introduced the name of the dish to everyone, and told everyone the steps of cooking, but the traffic was still very low.
Until 2020, her video content suddenly became lively, no longer noisy background music, in addition to the sound of chopping vegetables and stir-frying, there is also the daily dialogue of the people around her.
Seeing that everyone was interacting with her in the comments, Sister Peach began to add the daily and her husband's mouth to the video, and also added the conversation with the children, and the light in the house also lit up, and the whole video was much more interesting than before.
Sister Peach teases her husband
We Chinese cute to see the hilarity, everyone pays attention to her one is to watch the husband and wife mixing mouths, and the other is to watch her cook. Netizens also quipped that in the video of Sister Peach, the appearance of her husband Bao Lichun is the soul.
Sure enough, Sister Peach went the right way, and with the interaction of her family, her video likes skyrocketed, and there were many millions of them. And the number of fans is also rising, and Sister Peach and her family are becoming more and more confident in the video.
The traffic went up, Sister Peach also became famous, and after making money, she not only renovated the house, but also often took her family to travel and play, and her life became more and more prosperous.
Although famous, Sister Peach's family still eats home cooking. When Henan was most affected by the disaster, Tao Zijie also donated 150,000 yuan, and fans thanked her one after another and looked at her with admiration.
The end of the influencer is live selling?
After the "Peach Sister in Shuzhong" became popular, she also appeared on the CCTV People Weekly and was greatly praised by the CCTV network.
In the CCTV interview video, Tao Zijie introduced herself slightly shyly, the kung fu of buying vegetables on the street, and she also let the filming team help her collect video materials with micro-singles.
Peach Sister on Newsweek
Before, many people questioned whether there was a team behind Sister Peach, which was not, the video of CCTV gave an explanation.
Sister Peach's team partner said: "The epidemic must have a big impact on us, because everyone can't go out, they all brush their mobile phones at home, they see Sister Peach's life through mobile phones, see the most real life in the countryside, our videos, homesickness is a very important factor." ”
Sister Peach knits a sweater
Regarding the photographer of the video, they also gave a response in the video of CCTV, saying that the photographer holding the micro-single is the "sister-in-law of Sister Peach", "they not only appear in the family, but also operate the account from their own family."
Netizens got an explanation, in fact, there is a team can not explain anything, just like Bai Yansong said: "Everyone looks at Li Ziqi is looking at China, looking at the distance, looking at a beautiful pastoral painting mirror, and looking at Peach Sister, it is more like looking at the side, looking at familiar people, and even looking at their own lives." ”
Sister Peach's daily life
These words also said the voice of a large wave of netizens: "The fireworks in the world are the most touching to the hearts of mortals." ”
After going on the CCTV network, Sister Tao zi instantly became famous. Immediately after that, she also began to do live broadcasting to bring up the goods, but Peach Sister sold not pots and pans, but seasonings used to make dishes. Not only is Peach Sister herself live streaming and selling goods, but even her husband Bao Lichun has also walked into her own live broadcast room.
Peach Sister live
The price of Peach Sister's seasoning is not high, dozens of dollars, with her fame, everyone also trusts her, and they have run to the live broadcast room to chop their hands. This is not only the number of fans rising, but even the sales of her seasonings are also rising.
At this time, some netizens began to doubt that The peach sister and his wife would not also be like Niu Aifang and his wife, because of the quality of the product and overturn the car, right?
Niu Aifang and small spring flowers
Netizens have such doubts is not empty, because some buyers complain that the packaging of the seasoning is not strong, sprinkled into the express box, and there are spit that the seasoning taste is poor and the experience is poor.
But as we all know, making a dish is difficult to adjust, and it is even more difficult to make a good product, although there are bad reviews, but there are many praises.
If the problem of buyer feedback is real, we also hope that Peach Sister can follow up on the quality of the product and the after-sales service, after all, the trust of netizens in her is not cultivated overnight, it does not matter to sell goods, at least to ensure product quality.
Nowadays, everyone's love for Peach Sister has not decreased, and many people who can't return home because of the epidemic are watching Peach Sister's videos to relieve their homesickness.
As a netizen said: "The popularity of Sister Peach makes us believe in the power of ordinaryness and the charm of life", but also let homesick people in different places see hope, in this era of large traffic, I hope that Sister Peach can keep her original intention and continue to refuel!
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