I don't know what your first reaction to seeing the title is, open the wardrobe shoe cabinet cabinet, it is estimated that many sisters can estimate how much silver it took to buy and buy the big names over the years, and now they can actually earn "back money"?
That's right, Valentino has opened up opportunities! Some time ago, the official ins sent three messages in a row, announcing the launch of this resale project.
To put it bluntly, it is equivalent to vintage recycling, and the recycling process is also very simple, for example, if you want to sell a Valentino vintage coat,
Just select the vintage store of brand cooperation on the official website of Valentino vintage, upload five high-definition pictures from different angles, get the corresponding reply of the store, and then bring the clothes to the physical store, check that the clothes are correct and hand over the clothes to them. You'll then get Valentino credits to spend, the equivalent of an annual "trade-in" campaign.
Does the whole process have a traditional pawn shop-that-see feeling? Convenient and a little ritualistic, the Valentino pieces recycled in the first phase will be sold in those four vintage stores in the near future, and interested sisters can pay attention to it
With such a recycling mechanism, for the sisters who often buy and buy, there is more channel for "cashing back", and sisters who like vintage can also buy vintage genuine products from official channels. Moreover, the brand recycles the vintage nutrition of the vintage vintage hard goods, if it is the first two years of the package to resell can only be regarded as second-hand.
The "Middle Ages" that everyone hears more often originally means "second-hand", because the Japanese economic situation was not good at that time, and everyone sold their own luxury goods. Now the domestic market has also subdivided the Middle Ages, which are considered modern models within 10 years, and the Middle Ages that are more than 20 years old.
The reason why the brand recycling vintage is so exciting is because many vintage design processes are beautiful, and secondly, because the market price of vintage is chaotic, and it is really difficult to judge whether it is worth starting if you don't know how to do it. Like many vintage stores on the shelves of the single products are replicas or celebrity of the same model of these popular price increases, not only easy to sell, the price is also excellent, how to fry is not exaggerated.
A sister who likes the Middle Ages said that before because of the Middle Ages, there were many Middle Ages sellers, and it turned out that many sellers often sent the same single product at the same time, and then asked knowledgeable friends to know that they were in the same source, and even used the same picture, so they often brushed several sellers at the same time to sell the same bag.
However, the price difference is very large, the price of an earring can be doubled, and it is not uncommon for expensive items to vary by several thousand, which once made her doubt the authenticity of the single product.
Later, I also asked some more authoritative medieval stores, they told me that the current secondary market is only the price of this piece of water is very deep, some bad medieval sellers will also use words such as "out-of-print orphan products" and "domestic only" to inflate prices, which is difficult for less knowledgeable consumers to avoid lightning.
They have customers who come to the offline recycling said that they used a price of nearly 2w to start a medieval necklace and wanted to sell, and the recycling price given by many medieval stores was only a few thousand, and the seller of the same single product on the other side gave a quotation of 2w+... In the end, I didn't understand how much the necklace was worth.
If the brand can go down and give these second-hand items a reasonable "official price", everyone may be able to buy their favorite items with less money. Maybe you can also dig up some "hard goods with lost pearls" that you have not seen before, and to a certain extent, you can avoid being caught up in the medieval market where prices are soaring.
The most important thing is that whether it is a brand's own store or a cooperative medieval store, there is no need to worry about the authenticity. BBs who want to change hands do not need to bother to find reliable sellers to consign, and no one makes a difference in the middle, and over time the entire medieval market is more standardized.
If this "entry-level" recycling resale is for everyone to pick up leaks and get vintage items at a cheaper price, then the form of recycling and resale that refurbishes customization and brings new life to old items is even more eye-catching.
And it is also from the Gucci, which has always been able to play, the brand's new online concept store Vault, which has just launched not long ago, has listed a lot of Gucci vintage items, and many items have been sold out within a few hours of going online.
These pieces were hand-picked by the archivists of Micheli and Gucci, and after recycling, they have been completely restored, and even if they are fashionable, no one will find them as vintage even if they are directly put on the runway.
The imaginative Mi Kaili naturally will not miss the opportunity to transform the orphan product, like the 60s bamboo bag, which was put on the color drawing of the Aria series, which at first glance looks like an invasion of Gucci's unleased new database.
However, the price direction is not so "leaky", take the popular Jackie 1961, the current official website only two remaining prices are 3400 US dollars, converted into RMB can start the latest model.
I asked about the price of similar models in different medieval sellers and stores, most of them can be won for five or six thousand, but the year, style and degree of depreciation are different, which will also affect the price.
In terms of ready-to-wear, it is equivalent to paying new money to start a limited edition that cannot be bought.
However, each vintage piece has a unique number and special packaging to prove their identity, even if you want to sell it in the future, there is no need to worry about no buyer.
For the brand loyal fans, including me, there are many benefits, no need to make a big wave in the various medieval markets, and you don't have to worry about the authenticity of the situation to easily buy your favorite vintage on the brand's official website, which is not only environmentally friendly and personal. There are no bugs except that the amount is small and difficult to grab.
It reminds me of last year's collaboration between Miu Miu and Levi's, where embroidery, crystals, beads and other Miu Miu-inspired elements are dotted over old denim and filled with sweet and cool winds. I was in the middle of an embroidered denim jacket that sold for 2w+ and didn't say it was a second.
However, this kind of real network is the only orphan product, and if you have a budget, you will not lose money. Don't say that you wear it out of the door and blow up the street, there is also a market if you want to change hands.
Whether it is fashion or environmental protection, this retro wind will continue to blow, so it is certainly not wrong for the brand to seize this outlet. Brands can also take the opportunity to reclaim some of their precious designs and enrich their archives.
Compared with simple recycling & remodeling, the archive is more advanced, which is to organize and archive each season of shows/manuscripts/accessories, etc., and will emphasize the scarcity and integrity of brands, designers or collections more than vintage.
For example, if you like to collect works from alexander McQueen before his death, Phoebe Philo's early Celine series, and Tom Ford's work from the Gucci period, you are a proper archaeologist.
These pinnacle works that can enter the brand's "family tree" and represent the designer's level are naturally more precious than the average vintage, and it is common to sell higher than the original price. Previously, Raf Simons' 2003 parka was sold for $20,000 after parting ways with Dior.
If a single product like this can be lucky to encounter, the sisters just take care of it, do not lose money, not to mention "return money", and it is not unusual to double in the future. Even if you can't buy it, it's good to see the physical object open your eyes. Just some time ago, Jean Paul Gaultier announced that he would select 30 pieces from the brand's classic pieces designed in the 80s and 90s to provide rental services, so that friends who like JPG have the opportunity to wear the old naughty boy's "proud work", that is, it is very likely that one day we will be able to wear the same Madonna's tapered bra and Punk leather jacket.
JPG will then acquire 50 pieces from private collectors around the world and sell them as merchandise on its official website, all of which are iconic works of designers' careers, and they are not outdated today.
For example, the Tarten plaid, which combines punk and French concord, is inspired by mexican artist Frida's printed long skirt. This news is definitely a small climax of the road to collecting for brands and medieval enthusiasts who like out-of-print classic designs.
It is not only the big names that pay attention to the vintage market, but also fashion e-commerce companies such as Farfetch and Mytheresa, which are not far behind, and have begun to enter the vintage market.
I believe that this will not be a flash in the pan, and there will be more fresh and interesting ways to play after that, I don't know which brands you expect to sell vintage items?
Such a resale model can not only make the resale process more standardized, but also allow us to understand the current wind direction and consumer preferences, and the interaction and connection between brands and consumers will be closer. If your favorite brands had such recycling resale programs, would you want to get involved? If you have any views, you are welcome to leave a message to tell me ah~
This article was edited by Sushi
Art Editor: Beanie
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