The trendy online shopping platform where young people gathered got things and "stalled things" again.
Recently, CCTV News reported that the Shanghai Market Supervision Bureau conducted a sample survey of the goods sold by 9 e-commerce platforms, including shoes, clothes, baby products, etc., and found that the unqualified rate of the goods sold by the goods was as high as 50%, which was the highest among all platforms.
This time, the roll call has made it, which is already controversial, once again stand on the cusp of public opinion.
From the shoe-frying platform to the tide play community, the transformation of the goods is difficult. Now that it is trapped in the "quality gate", is it improper to use force, or is it self-inflicted?
"Don't blame me all!"
The unqualified products sold by the e-commerce platform are not industry secrets, but this sampling inspection still makes several major platforms appear "original".
The unqualified rates of Kuaishou and Xiaohongshu were 40% and 28.6% respectively, of which clothing was a "hard-hit area", and nearly a quarter was unqualified. The obtained thing ranked at the bottom with a 50% failure rate, which was unexpected by the public.
In response to this problem, the object replied at the first time, indicating that two of the four batches of samples sent for inspection had unqualified labels.
One of the brands is Shanghai Shakujian Technology Co., Ltd., and the other is Hangzhou Black Star Clothing Co., Ltd. The former sells men's short sleeve numbers that are not correct, and the latter is incomplete and the fabric fiber composition is not standardized.
In the statement, dewu took some careful thought and quietly stated that "the physical and chemical indicators and safety of the product itself meet national standards."
The implication is, "I'm at fault, but I'm not all to blame!" ”
While both brands have had problems, the platform approaches it differently.
Rujian Technology, which has the endorsement of Zhou Xun, has a greater reputation and a valuation of more than 1 billion yuan. However, after the incident, the problem product was removed from the shelves as soon as possible. On the contrary, Black Star clothing is more grounded, and has 17 products that have sold more than 20,000, and are still selling live today.
Schrödinger's test criteria
The differentiated treatment of the platform is difficult to say that it is not important to value the sales volume of the brand.
The model of selling goods has always been different. All the goods it sells must be identified by the platform to ensure authenticity.
But is the platform's standard for judging genuine products reliable?
The predecessor of Dewu is the e-commerce branch of Tiger Punch, called "Poison". Initially, its main business was not tide play, but the identification of sneakers, with the fan base, gradually developed and expanded, and evolved into a multi-category e-commerce platform.
The transaction mode of "first identification, then delivery" is the special service of the platform in the early stage, which helps consumers solve the problem of fake goods to a certain extent.
This service is also the source of its "fortune". For every pair of sneakers sold, the platform will draw up to 5 service fees from the middle, and the more expensive the shoes, the higher the service fee. In just two years, the GMV of the obtained thing has grown from 200 million to 6.5 billion.
But how to distinguish between the true and false sneakers seems to be a "metaphysics". The object has "rolled over" more than once. Some consumers bought shoes from the goods and sold them on the platform again, and the results showed that they could not be identified.
In the first half of last year, it and Vipshop's "true and false GUCCI belt" made a lot of noise, which was also related to the identification service. In the end, the court ruled that the report of the obtained property was insufficient to verify that the goods were false.
Netizens joked that the object was "Schrödinger's test standard".
It's hard to break the game, who can blame you?
How to improve the level of identification and avoid negative events is a compulsory course for obtaining things.
In addition, from selling shoes to making a tide play platform, there are many problems in front of it. One of the most important is to get rid of the shadow of "flipping shoes".
In the past two years, just because of the news of flipping shoes, it has been on weibo hot search twice. Despite being criticized many times by the public, it still goes its own way.
After the transformation to do the tide play, it has hyped more goods, including the popular "Shachuan Daji" Ling Na Belle. Due to the shortage of peripheral products, prices have risen.
The lingna belle keychain that was launched last month cost as much as 1929 yuan, and the price of ordinary dolls was also 1259 yuan.
In addition, the price of Bubble Mart's "Big Baby" on the object is up to 80,000 yuan, and the original price is not more than 1,000 yuan.
Hype, in the final analysis, is about profit. But any business practice needs to respect the rules of the market. If you have been pursuing the maximization of interests and ignoring the rules, you are digging your own grave.