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You don't have to fight more, but the districts, townships, and rural areas are still quite hot, and different businesses should choose different markets In China, China is a traditional and existing multi-level channel market, and the emerging self-media channels are quite hot

author:Yang Jun Entrepreneurship Observation Room

You don't have to fight more, but districts, towns, and rural areas are still quite hot, and different businesses have to choose different markets

The mainland is a traditional and existing multi-level channel market, the emerging self-media channels are hot, and the channel identity is innovating

1978-1998: European and American consumption, Japanese and German manufacturing, Sino-Indian Latin Australian raw material supply;

1998-2018: European and American consumption, made in China, South America Oceania raw material supply;

2018-2038: China becomes the world's largest parent market, with an aging population, consumption in China, the United States and Europe, manufacturing in India and Southeast Asia, and russian raw material supply in Oceania, South America.

Whether it is a traditional distribution agent franchisee, or an alliance, consumer shareholder, dividend shareholder, city partner, etc., are the channel providers of strategic resources, and there are three major trends in channel fission:

1. Heavy vertical industrial Internet channels, such as finding steel meshes, new materials online (material search network)

2. The mobile network re-operates the social new retail model of integrating physical chain stores

3. OMO integrated social e-commerce, new consumption

Eight sharp tools for attracting merchants: big brand endorsement, strong efficacy to open the way, new category positioning, large team operation, multi-penny stimulation, rigid real demand, multiple repurchase times, and high terminal prices

How does your project build channel resources?

You don't have to fight more, but the districts, townships, and rural areas are still quite hot, and different businesses should choose different markets In China, China is a traditional and existing multi-level channel market, and the emerging self-media channels are quite hot

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