For independent brands, new energy vehicles are undoubtedly an opportunity. In the past, fuel vehicles have always been suppressed by joint venture brands in terms of performance, but in the field of new energy, they are on the same starting line. Therefore, a number of high-end brands have emerged, with "Wei Xiaoli" being the most representative. In 2021, all three companies will achieve rapid growth. It is interesting to note that the BBA market share has not decreased. So, who are they robbing?
The new front-line forces have achieved at least double sales
First of all, let's look at the specific sales performance of the three OEMs of "Wei Xiaoli". NIO is undoubtedly the leader of today's independent high-end pure electricity, and public data shows that in 2021, NIO delivered 91,429 new cars, an increase of 109.1% year-on-year.
The ideal is a car company that focuses on range-extending power, and the data shows that it will deliver 90,491 new cars in 2021, achieving a year-on-year increase of 177.4%.
In 2021, Xiaopeng Automobile delivered a total of 98,155 new vehicles, an increase of 263% year-on-year. It can be seen that the sales volume of "Wei Xiaoli" in 2021 has become "Xiao WeiLi".
BBA's market share in China in 2021 will not decrease
As we all know, the positioning of the three first-line car-making new forces is generally not low, and the prices of the main models are pointed to the BBA. So, how will the three traditional BBA giants do in 2021?
The first is the highest grade Mercedes-Benz, public data show that Mercedes-Benz 2021 sales in the Chinese market exceeded 758,800 vehicles, down 2% year-on-year. The reason for the decline is mainly due to the shortage of components.
BMW, from the release of the sales report shows that the annual sales in China exceeded 846,000, it can be seen that in the supply chain, BMW obviously coped better.
Finally, Audi, which has been deeply engaged in the Chinese market for the longest time, data shows that in 2021, Audi brand terminals delivered a total of 701289 cars, down 3.6% year-on-year. Although the sales of Mercedes-Benz and Audi in the BBA have declined, the market share occupied by the three companies has not declined compared with 2021. It can be seen that the rapid growth achieved by "Wei Xiaoli" is not to seize the original customers of BBA.
Sales of strong joint venture auto brands declined
Compared with 10 years ago, today's automobile market, there is a clear change is that some people-friendly joint venture brands are getting stronger and stronger. The most typical is Toyota, its high-end models, the price in the terminal market is very stable, and even the phenomenon of price increases.
However, in 2021, some strong civilian joint venture brands were affected by the shortage of chips, resulting in a significant decline in sales.
According to data released by Honda China, its cumulative sales in 2021 were 1.5615 million units, down 4% year-on-year. Whether it is Dongfeng Honda or Guangqi Honda, at the terminal store, it is facing the situation that there are no existing cars to sell;
Affected by the shortage of semiconductors, Volkswagen sold 3.3048 million units in China last year, down 14.1% year-on-year; another joint venture brand, Dongfeng Nissan, sold 1.1349 million units for the year, down 6.4% year-on-year. For a car factory with more than one million, this decline is undoubtedly relatively large.
National public opinion: Through the combing and comparison of a series of data, it is not difficult to find that the new front-line car manufacturing force "Wei Xiaoli" has achieved excellent sales in 2021, and it is not a complete preemption of BBA customers. In addition to the main factor of consumption upgrading, it is also related to the lack of production capacity of mainstream civilian joint venture brands. It is foreseeable that in 2022, with the gradual recovery of parts supply, the production capacity of car companies such as Honda, Volkswagen and Nissan will be restored. So, can the new high-end car-making forces led by "Wei Xiaoli" still achieve such a high increase? Welcome to leave a comment.