As a well-deserved leader in the domestic new energy market, BYD can ride the magic weapon in the fiercely competitive market, in addition to the hard-core product strength, I personally think there is also a precise product segmentation positioning. For example, the hot DM series in BYD's product line focuses on high performance, while the DM-i series focuses on economical and practical, and the strengths are taken to the extreme, which is undoubtedly BYD's product philosophy. That when a car that takes into account the economy and practicality is also added to the extreme performance buff, in a more comprehensive and more capable product strength, I believe it will be difficult for many people to refuse.
Recently, in the announcement of the 352nd batch of the Ministry of Industry and Information Technology, BYD Han DM-i and the new Han EV also officially appeared. Judging from the declared information, the new Han DM-i and Han EV have been upgraded very obviously, especially the Han DM-i model, based on the economic and practical advantages of the current model, in terms of performance, endurance, safety, design and other aspects of centralized upgrades, so as to achieve "start is luxury".
In order to allow young users to feel the ultimate handling pleasure on the DM-i model, Han DM-i will launch a new all-wheel drive model, zero hundred acceleration to reach the supercar level of 3.7S, such acceleration results in the current plug-in hybrid model, only a few. The core powertrain part, the new Han DM-i will be equipped with the Snap Cloud turbocharged 1.5Ti high-efficiency engine, thermal efficiency of up to 40%, the maximum power of 102kW. What level is this? Toyota's plug-in engine, which is known as the most thermally efficient, has a thermal efficiency of about 40%. As for the motor, the Han DM-i two-wheel drive version will be equipped with a 145kW and 160kW permanent magnet synchronous motor, and the Han DM-i four-wheel drive version will be equipped with a dual permanent magnet synchronous motor with a motor power of 160kW and a rear 200kW, which has a significant improvement in the book data and performance adjustment.
When most of the pure electric endurance of other plug-in hybrid models in the industry is still concentrated in 50-80KM, the total battery capacity of the new HamM-i has been upgraded to 18.3kW·h and 37.6kW·h, which can provide consumers with WLTC endurance of 101km, 176km/206km of pure electric endurance. For a plug-and-mix model, the maximum pure electric endurance of more than 200KM is still based on the WLC standard. Therefore, longer pure electric endurance means that the new Han DM-i can meet the more comprehensive travel needs of users under the premise of ensuring "0 fuel consumption", not only for short-distance commuting in the city, but also for short-distance travel in the surrounding areas, further compressing daily travel costs and exerting economy to the extreme.
The joy of handling, the anxiety of endurance, the pain points of these two new energy models, the new Han DM-i almost help consumers solve. In terms of battery safety that everyone is concerned about, Han DM-i has also come up with the ability to be in charge, and the sabre is equipped with a blade battery provided by Fordy Battery. In addition, BYD's blade battery is well-known in the industry, which has conquered the most stringent "needle prick experiment" in history, and can have both long life and long endurance while having hard-core safety. After the Han DM-i is equipped with a blade battery, it also raises the safety of the entire BYD Han family to a new height.
Of course, "Lizi" has been greatly upgraded, "face" has not fallen, Han DM-i in the design language of the current model Dragon Face, the appearance has become younger, sportier, more able to meet the individual aesthetic needs of young consumers. Specific to the design details, Han DM-i adopts a larger air intake grille, the front face appears atmospheric and concise; the position behind the C-pillar adopts the current favorite sneaking style of young people, adding a sporty atmosphere; the taillight adopts a design similar to the "Chinese knot", highlighting the characteristics of the national tide, but also very recognizable. It is worth mentioning that the body length of the Han DM-i has increased by 15mm compared with the current model, the length and width of the body have reached 4975/1910/1495mm, and the wheelbase is 2920mm, creating a wider interior space.
Han series as BYD's flagship model, the market performance has been remarkable, since the listing, the cumulative sales has exceeded 150,000 vehicles, the home model Han EV even audi A4L, BMW 5 series and other luxury brand models are left behind, becoming the first Chinese brand to sell more than 10,000 high-end pure electric cars per month. In the performance, endurance, safety, appearance of the fully advanced BYD Han DM-i, is bound to rely on its all-round strength, further expand the user base, in the 200,000-level plug-in hybrid market once again set off a rush to buy. The new car has been declared by the Ministry of Industry and Information Technology, which proves that it is not far from the listing of Han DM-i. As for the price of this new car, how much do you think it is appropriate to sell?