Compared with the compact SUV in the market, the competitive pressure of the small SUV market segment, although relatively small, but because of the existence of more models in the market, the survival pressure is still relatively large, in addition to a few hot models, many in the "waist and feet" of the small SUV, in fact, life is also quite difficult, at any time there is a danger of being abandoned.
Speaking of small SUVs, the hot models in the market are mainly concentrated in Honda's XR-V and Binzhi, as well as Geely Binyue, SAIC MG ZS, Changan CS35 series and BYD Yuan. Tepid models also include Baojun 510, Yize, Baojun RS-3 and C-HR. Due to the dimensionality reduction pressure of compact SUVs and the "infighting" between small SUVs, many small SUVs are facing a marginalized situation.
Among them, Dongfeng Nissan Jinke is one of the representatives. As a competitor of XR-V, Binzhi, MG ZS and Geely Binyue, Nissan Jinke is basically a "chicken rib" existence. In the past 2021, compared with the cumulative sales of XR-V 187776 units in the whole year, the cumulative sales of 173899 units in the whole year, the cumulative sales of 144367 units in Geely Binyue in the whole year, and the cumulative sales of 138367 units in mg ZS throughout the year.
It can be said that the market performance of Nissan Jinke is quite weak, with cumulative sales of only 18813 units in 2021 and an average monthly sales of 1567 units. Among them, the sales volume in December last year was 1319 units, down 38.02% month-on-month and 40.56% year-on-year. Far behind by Geely Binyue, Binzhi, XR-V and MG ZS, becoming the object of rubbing on the ground, it is really a sentence: there is no harm without contrast.
If the sales gap between Nissan Jinke and the small SUV located in the "head" is relatively large, but compared with the BYD Yuan, C-HR and Changan CS35 and Yize models located in the "waist", there is also a big sales gap. In 2021, bydir Yuan's cumulative sales exceeded 40,000 units, with sales of 8,577 units in December; Changan CS35 sales of 80,152 units, December sales of 2,788 units; toyota C-HR cumulative sales exceeded 42,700 units.
It is said that nissan Jinke's product strength is not too weak, equipped with a 1.5L + CVT power combination, with a length of 4312mm, and a wheelbase of 2620mm, NEDC's comprehensive fuel consumption is 5.6L per 100 kilometers. The standard 5 airbags, tire pressure alarm, body stability control, rear parking radar and reversing imagery are added, and the high-end model also adds parallel assist, lane departure warning, 360-degree panoramic image and electric sunroof, and cruise control.
Compared with XR-V, MG ZS and Binzhi and other competitors, although Nissan Jinke is not very sincere, but also belongs to the upper level of the middle stream, the market performance should at least be on par with XR-V and C-HR, but the fact is the opposite, not only did not match the market performance of competitors such as Binzhi, but even became the loser under Yize and C-HR, which is quite embarrassing.
To tell the truth, the reason why Nissan Jinke has fallen into the embarrassment of marginalization, in addition to its low status within Dongfeng Nissan, it also has a certain relationship with its product strength, and there are many complaints about Nissan Jinke's braking system, anti-skid failure and transmission on the third-party complaint platform. In the white-hot market competition, in order to achieve results beyond competitors, the iron needs to be hard, less traps, more sincerity, the best policy, you say?
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