How much people love a brand is often determined by the helmsman of the brand. Musk has led to countless similar marketing cases with Tesla, becoming a model for a number of business owners. In the domestic new energy industry, there is such a number one person who has single-handedly pulled down people's expectations of their brands.
In the dispute between oil and electricity, why is Weilai Li Bin not pleasing?
Fuel vehicles and new energy trams have been in love and killing each other since they were born. But in general, both are born in a fetal, are people's travel tools, who are more convenient and better to use which.
In essence, the oil-power dispute does not exist at all, and the emergence of electric vehicles has added an option to people's travel tools, which also means the future trend of clean energy, but this does not mean that it must eliminate fuel vehicles. In the eyes of Weilai Li Bin, fuel vehicles are the existence that hinders Weilai's progress.
"I don't understand why anyone still buys a fuel car?"
"What good is the oil truck except that it can smell a little gasoline and make a noise?"
"The people who buy the fuel truck are nostalgic..."
The above remarks that reduce the oil car users to the dust are all from the mouth of Weilai Li Bin, and it is difficult for you to imagine that a corporate leader who is known as a new force in new energy car manufacturing has such a low emotional intelligence. What is even more surprising is that Weilai Li Bin's remarks have also been supported by his peers.
He Xiaopeng, the founder of Xiaopeng Automobile, who is also known as a new force in car manufacturing, said in a recent interview: "After driving electric vehicles, you are not used to oil cars. Shen Hui, the chairman of WM Motor, who is ambitious in the car manufacturing industry, also launched a super talk on social platforms # traditional oil trucks can't go back#.
These remarks have made the owners of the oil trucks who are regarded as fools extremely dissatisfied. Although the new energy tram is indeed the current trend, consumers have the right to choose according to their own preferences, and the simple truth of the treasure of the other treasure is not difficult to understand, right?
If it is really as beautiful as Li Bin said, why does such a group of people insist on using oil trucks?
From the BBA to the NBA, Li Bin has come from
The so-called BBA is the three luxury car brands in the fuel car "Mercedes-Benz, BMW, Audi", they occupy the top three in sales for many years with their service reputation and high-end brand positioning that is higher than the industry level. Wanting to turn the BBA into the NBA means that Li Bin wants to change the existing car brand pattern and make Weilai a luxury car head brand.
In the past 2021, all of NIO's models have sold a total of 91,429 vehicles, while BBA's domestic sales in the first 11 months were between 600,000 and 700,000 vehicles. Although it has caused a certain amount of shaking, the pattern of the BBA is still there, and Weilai can only solve its own shortcomings before it can really complete the transcendence of the BBA.
Whether it is a nest in winter, short mileage, slow charging, spontaneous combustion, AI driving problems, etc., are all user pain points and safety guarantees that Weilai deserves attention to. But if Weilai wants to seek a bigger breakthrough, the key is in the gold content of technology.
Whether Weilai has core technology, this question is difficult to answer. Even if Li Bin repeatedly denied in interviews that "he didn't know Tesla when Weilai was created", the clear-eyed people combed the timeline a little to know that Tesla China's first Model S had appeared in 2013, and to say that Li Bin did not know that it could only be said to be self-deception.
What's more, if Tesla hadn't disclosed its technology patents to the world in June 2014, domestic car companies (weilai established in November 2014) might not have been able to build pure electric cars.
Due to the lack of its own core technology, Weilai is not up and down in the new forces of car manufacturing, and its sales in 2021 will be surpassed by Xiaopeng Motors. The "Wei Xiaoli" that people talk about has become "Xiao Weili", and behind them there are Nezha, Weima, Zero Run, Pole Fox and other car companies chasing and beating, and if they are not careful, they are likely to be pulled off their horses. In such a situation, I really want to ask Li Bin where he has the courage to do the NBA.
Tesla opened the way, and new energy is really fragrant
Although Tesla itself has many problems, without Tesla, new energy electric vehicles cannot develop so fast. In just a decade, Tesla alone has pinned a number of traditional car giants to the ground, becoming the first car company with a market value of $10 trillion in history.
Tesla's success has filled the new energy electric vehicle market with unlimited possibilities, and it is expected that in 2022, the three new car-making forces of Xiaoweili will break through to 100,000 to 200,000 annual sales.
When more and more oil car owners turn to the embrace of new energy electric vehicles, the broad market prospects will also attract more capital. For example, Li Ka-shing, who lost 5 billion yuan in the early years of sharpening the knife in new energy, is also ready to fight again.
Although Li Ka-shing, who is now 93 years old, has retired, he is actually in a state of retirement.
In addition to myself taking care of the foundation's public welfare affairs, some promising investments are still managed by him behind the scenes. For example, Hehuang Pharmaceutical, which landed on The Hong Kong stock market last year, is the result of Li Ka-shing's layout for many years. Under Li Ka-shing's personal platform for Hehuang Medicine, under the shouting of "20 years younger is like a post-birth boy" for LiteVijian's anti-pod technology WLnad," Hehuang Medicine opened up to 110%.
Li Ka-shing, who is not old-hearted, naturally will not miss this window period for entering the new energy automobile industry. Previously, he had invested in the first Five Dragons electric vehicle to obtain a new energy vehicle license, and invested 5.1 billion yuan before and after, which showed his optimism about new energy. However, the Five Dragon Electric Vehicle, which was later renamed Changjiang Automobile, has not been able to achieve mass production, and the investment has lost a lot.
This year, Li Ka-shing and the gambling king Ho Hung Sun family led the investment of 1.8 billion yuan in WM Motors. WM Motors performed well last year, and has a complete production line, and it is possible to catch up and surpass Xiao Weili.
Li Ka-shing's diversification can not completely put the eggs in the basket of WM Motors, in addition to which he also let the State Grid Power reach a cooperation to invest 2.5 billion yuan in the construction of new energy infrastructure projects (charging piles) and increase investment in the entire industry.
2022 will be a watershed year for new energy
There is no doubt that 2022 will be a watershed period for new energy, and the vigorous car-making movement will only have a few head brands left, whether it is Weilai Li Bin or Ideal and Xiaopeng are full of urgency. Because compared with them who are only involved in the car industry, Li Ka-shing and other diversified layout capital can provide a steady stream of financial support through WLnad-like substances to land in the fields of Jingdong Houda and Huang Medicine, and the survival difficulty is relatively small. The same is true of Xiaomi Internet car manufacturing.
Cui Dongshu of the Association of Automobile Associations had predicted that new energy electric vehicles were expected to reach 5.5 million in 2022, which was expected to exceed 6 million, which was undoubtedly good news for the development of new energy. However, it is worth noting that when the subsidies for new energy vehicles continue to decrease, the ebb tide of the market pattern will also emerge from the small shrimp and small fish on the beach.