Under the influence of the trend of new energy vehicle reform, the involution of the automotive industry is becoming more and more intense, and even chaos is frequent, and the executives of car companies always jump out from time to time to expose the dark side of the car rim.
Recently, Li Shufu, chairman of Geely Holding Group, pointed out in his "Shufu Open Class" that "the price war is getting cheaper and cheaper, the quality is getting worse and worse, and the service experience is getting worse and worse. Because some companies are not ethical, they are messing around. If you don't pay attention to morality, you can't go far. So Geely can't follow. ”
Focus: Some companies are unethical and messy. Coincidentally, Li Bin, the founder of Weilai, who was immersed in the joy of "having a second child", encountered an injustice, and a group chat record on the Internet showed that "Originally, the six major factions besieged Edamame Y together, but Ledao was stabbed five times by a friend." Li Bin also said that because Ledao L60 was stabbed, Ai Tiecheng, the president of Ledao, was very angry, and Li Bin comforted Ai Tiecheng and said, "It's better to be hacked by friends than no one pays attention." ”
Let's focus again: Li Bin has seen a big scene, and being hacked by friends is the norm in the car circle......
Who exactly are "some companies"?
In recent years, among the topics of car company executives, "some companies" is always the focus, which refers to those car companies that use a series of dark means to participate in competition such as illegality, counterfeiting, and "dumping", and often become synonymous with "black friends" and "water army leaders".
Like Li Shufu, a representative who has a broader perspective and criticizes the entire industry, Wei Jianjun, chairman of Great Wall Motors, often makes some criticisms of the chaos in the industry, Wei Jianjun said that the current automotive industry is "indeed a bit chaotic", and "even takes shortcuts through counterfeiting, and uses improper means to compete and deceive consumers." ”
In response to the so-called price war, Wei Jianjun also said that today's industry involution has evolved into malicious competition, and some companies do not hesitate to sell cars at prices below cost in order to compete for market share, disrupting the normal market order. "From a legal point of view, it is not allowed to sell cars below cost, and we simply do not believe that the finances of these companies are real," he said, and he even wants to audit the entire industry and have Great Wall Motors pay for it.
As for hacked people like Li Bin, there are even more. Li Xiang, CEO of Li Auto, once issued an article saying, "We are already dealing with those organized illegal and criminal acts in the incident", and emphasized that we should use light to counter darkness; Yu Chengdong, a star in the car circle, once said: Many people in Huawei's intelligent driving follow the trend and use various means to "engage us", but in fact, Huawei's comprehensive ability is still worthy of those four words......
All in all, there are no good people in the car circle, especially in the car car industry...... But what is strange is that the so-called "some companies" have indeed not been hammered, and even the cases of car companies naming and bombing each other have been just grievances between the two major factories in the north and south in the past two years......
All victims? Isn't there no more abuser?
In the process of bombardment or bitterness among the executives of car companies, "some companies" can only be "some companies", and there are few cases that can be hammered. And, judging from the actions of car companies in recent years, the legal department of "fighting black" has become the standard, and even occasionally makes some achievements to deter the so-called "water army". However, compared with the public statement of car companies in previous years that "XX brand XX in the spread of our XX", today's car companies are not so straightforward about bombardment.
During the period when the war of words between car companies was more intense, Li Pengcheng, the former CMO of AVATAR, once posted in the circle of friends, "Everyone is talking about being violated, announcing the reporting platform and offering rewards for catching demons, which at least shows a few phenomena: first, such things are very common in the entire industry, and stabbing in the back abounds; secondly, the families are deeply afflicted by it, they hate it, and they are in it; Thirdly, everyone is proving their innocence, and the industry seems to be a victim, not an abuser."
"In today's situation, it is basically impossible to solve this problem by relying only on industry self-discipline and legal affairs," Li Pengcheng said. However, in fact, whether it is the appeal of Li Shufu, Wei Jianjun, etc., or Li Bin's pessimism about being hacked, it shows that at least "some car companies" are self-disciplined...... And some positive remarks may also play a positive role in the healthy development of the industry, such as Li Bin said: "There must be competition, and there is good competition and bad competition in the competition." Good competition is better than products and services, and bad competition is stabbing in the back, spending a lot of money behind the back to hire a water army, to connotate others, to dismantle others."
Of course, the car companies participating in the competition should also understand that if they want to stand out in the competition or even involution competition, they still have to be strong fundamentally, before BYD Song Pro, Hiace 05 press conference, BYD Ocean Network General Manager Zhang Zhuo in response to whether to grab the general manager of the Dynasty Network Lu Tian "Brother Diyun Society" said: In the Chinese auto market, as long as you are good enough, no one can stop you from shining.