"Originally, it was said that the six major factions besieged Edamame Y together, but Ledao was stabbed five times by a friend." On September 23, Li Bin, chairman of Weilai, complained in a group chat. He said that because Ledao L60 was stabbed, Ledao President Ai Tiecheng was very angry. Li Bin, who has already seen the "big scene", comforted Ai Tiecheng and said, "It's better to be hacked by friends than to be paid attention to." After these two chat records were exposed, they also sparked some discussions in the industry.
However, Li Bin mentioned that Ledao L60 was maliciously attacked by competing products, which is not the first time.
In fact, on September 20, the day after the listing of Ledao Automobile, Li Bin said in an interview, "There must be competition, and there is good competition and a lot of competition in the competition." Good competition is better than products and services, and bad competition is a stab in the back, spending a lot of money behind it to hire a water army, to confine others, and to dismantle others. Subsequently, Li Bin also responded to the attack of Ledao by competitors before its listing.
After the release of Ledao L60, it suffered some large-scale and organized attacks. Among them, some of the words are: "more than 200,000 cars, the front suspension still uses MacPherson", "140,000 to buy a shell car", "second-class citizens of the battery swap station" and so on. For the front suspension, Li Bin gave a large explanation of this on the same day. Li Bin explained that the Ledao L60 uses the suspension of MacPherson + five-link of the double ball joint, and this setting is not for cost saving considerations. He said that in fact, the cost difference between the double wishbone and the MacPherson suspension of the double ball joint is not large. The difference in the whole is only a hundred dollars.
"We won't think about a hundred dollars anymore, and we're not stupid." Li Bin explained that since the Ledao L60 is positioned as a family car, it will pay more attention to safety and comfort in the vehicle. "Each functional configuration is completely in accordance with the mainstream family users' car use scenarios, frequency to evaluate the return to the user, the cost of the province, completely according to this definition." Li Bin said.
In terms of family car orientation, the double-ball joint MacPherson has a smaller turning diameter, large space in the cabin, and a cloud chassis/comfort chassis. "The L60 gives everyone to play cool and drift on the track, and the family car plays drifting, this is the trade-off." Li Bin said. In addition, the L60 also considers the maintenance and premium in the selection of components, and then involves the cost of one year and five years. Li Bin emphasized that the current suspension is the most suitable suspension system for a family mid-size SUV in Weilai's opinion, which is definitely not a hundred yuan thing.
Subsequently, Yu Bin, the product manager of Ledao, responded again to this in the live broadcast on the evening of the 22nd. Yu Bin said that hardware is only the bottom line, and tuning determines the upper limit. He said that Ledao L60 positioning is family, is comfort-oriented, family comfort is the most important, in the urban area to open the control needs to be flexible, need a large space, double ball section MacPherson is a very good choice, BMW X3, 3 series, 911, 718 are used MacPherson. And the double ball section MacPherson is actually a form of high-end suspension. "Don't just look at the data, really try the L60 and tell the truth." Yu Bin said.
On September 19, Ledao L60 was officially launched. The Ledao L60 is positioned as a family smart electric SUV, with a standard range of 60 kWh and a price of 206,900 yuan, and a long range of 85 kWh and a price of 235,900 yuan. In the BaaS battery rental service, the price of L60 is as low as 149,900 yuan, and the monthly battery rental fee is only 599 yuan. This price is significantly lower than the previous pre-sale price.
From the product point of view, Ledao L60 is positioned as a mid-size pure electric SUV, which is based on a 900V high-voltage platform (NT3) and supports Baas battery rental. In terms of exterior design, it adopts the style of a coupe SUV, and the drag coefficient is only 0.229Cd, which is the lowest in the world's mass-produced SUVs. The length, width and height of the Ledao L60 are 4828/1930/1616mm, the wheelbase is 2950mm, and it adopts a five-seat layout. What is more distinctive is that Ledao L60 has rolled up to the extreme in the refrigerator, and directly on the 52L car intelligent "big freezer".
In terms of intelligence, Ledao L60 is the first to use the NT.Coconut coconut intelligent system, the global operating system SkyOS, which is the first full application of the industry's only vehicle global operating system. In terms of intelligent driving, Ledao L60 is equipped with a visual intelligent driving solution, and the whole system is equipped with 30 high-performance perception hardware as standard, including 1 4D imaging millimeter wave radar, 7 8 million pixel high-definition cameras, and 4 starlight 360-degree cameras. In terms of specific capabilities, it can support high-speed and urban NOA pilot assistance functions, and the market has been opened.
The main rival of the Ledao L60 is the Tesla Model Y. Among the independent brands, there are many products aimed at model Y, including ZEEKR 7X, Xpeng G6, Zhiji LS6, Ideal L6, VOYAH Soulmate, etc. In addition to the intensification of competition and the derivation of some abnormal means, it may be more important to pay attention to the changes in the market. In particular, these new cars in the second half of 2024 are still competing with the Model Y, which has been on the market for more than five years and has not even undergone a major facelift, which cannot but be said to be a miraculous phenomenon.
And even more interestingly, can they really shake the status of the Model Y?