With the time to enter 2022, compared with the past 2021, the domestic new energy vehicle subsidy amount will once again decline by 30%, and after the end of 2022, the domestic new energy vehicle subsidy will be completely cancelled. In fact, with the decline of new energy subsidies, many models that were previously priced below 300,000 yuan and eligible for new energy subsidies are facing price increases, but some manufacturers choose to bear the rising part themselves, while some manufacturers choose to "pass on" the part of the new energy subsidy decline to consumers. Therefore, with the great decline of domestic new energy vehicle subsidies, the first wave of electric vehicle price increases has struck, and Tesla, Xiaopeng and other brand-related models have increased prices!
In fact, some time ago, Tesla Model 3 and Model Y some models have completed price increases, of which the price of model 3 rear-wheel drive models (the original standard endurance models) has increased from 235,900 yuan at the lowest time to 265,600 yuan to 265,600 yuan today, with a price increase of nearly 30,000 yuan; the price of Model Y rear-wheel drive models (the original standard endurance models) has risen from 276,000 yuan at the lowest time to 301,800 yuan now, with a price increase of nearly 26,000 yuan. These two Teslas are the most popular in the domestic market, but also enjoy the new energy subsidies of the model, and now there has also been a substantial price increase, will not have an impact on sales, but also depends on the sales volume in the first quarter of 2022!
Xiaopeng Automobile also announced on January 11 that its related models have risen in price due to subsidies! Among them, the price of the Xiaopeng P7 series of models rose by 4300-5900 yuan, and the price of the latest subsidy was 224,200 yuan - 409,900 yuan; the price of the Xiaopeng P5 series of models rose by 4800-5400 yuan, and the price after the latest subsidy was 162,700 yuan - 229,300 yuan; the price of the Xiaopeng G3i model increased by 4800 yuan - 5400 yuan, and the price after the latest subsidy was 154,600 yuan - 193,200 yuan! On the whole, the increase in Xiaopeng Automobile's related models is not large, so we believe that in the future, because of the decline in subsidies, Xiaopeng Automobile should not be affected much at the sales level!
In fact, new energy vehicle subsidies at the beginning of a few years ago, has triggered the disorderly development of the domestic new energy vehicle market, many domestic capital and manufacturers see the relevant level of subsidies for new energy vehicles so large, they think that the relevant level will support the development of new energy vehicles at any cost, so many capital and manufacturers have poured into the new energy vehicle market, resulting in a large number of manufacturers, and even some fraudulent insurance situations. Nowadays, with the repeated decline of subsidies for new energy vehicles, until they are cancelled, the development of new energy vehicles will inevitably return to the right track, relying on products and services to attract consumers to buy new energy vehicle products!
Of course, there are also some comments that worry that the subsidy for new energy vehicles is now declining, which may be a blow for many consumers who are ready to buy new energy vehicles, especially pure tram products! Because after the decline of new energy subsidies, many 10-20 level pure tram products may face an increase in price, and for models of 100,000-200,000 yuan, price changes may still affect consumers' willingness to buy. And some time ago, many insurance companies raised the premium standard for new energy vehicles, and the increase is very large, car prices, insurance costs at the same time, may make some potential owners of 100,000-200,000 yuan to a certain extent give up electric vehicle products, because consumers with this level of budget are still very sensitive to price!
In fact, at present, with the decline of new energy vehicle subsidies, some manufacturers have been brewing to increase the price of vehicles to make up for the losses caused by the decline of new energy vehicle subsidies, but some manufacturers are slightly slower, and Tesla, Xiaopeng and other relatively best-selling brands may increase prices a little faster, and it can be basically determined that the price increase will not have a great impact on the sales of Tesla and Xiaopeng! For Tesla, because the brand power is already strong enough, and the performance of domestic models in all aspects is not bad, it should be regarded as the absolute head brand in the field of domestic electric vehicles, so although the price increase is a bit large, the impact on sales is still quite limited, after all, in the price range of 200,000-300,000, consumers' sensitivity to price is not so high! For Xiaopeng Automobile, although the price of all the models on sale has increased, the highest price increase is only 5900 yuan, and it is a higher price Xiaopeng P7, so the overall price increase is not large, so in our opinion, the impact on sales should not be large!
Therefore, with the receding of subsidies for new energy vehicles until it is fully cancelled next year, for the market, it is also necessary to be prepared for the price increase of many models, or to return to normal! The price increase of Tesla and Xiaopeng brands is actually just the beginning, there may be more models in the future, and consumers who are ready to buy electric vehicles must also have a certain psychological preparation.