The mature domestic new energy industry chain has gradually lowered the threshold for car manufacturing, which has spawned a batch of new car-making forces, and traditional car companies are naturally not far behind, relying on big trees to carry the advantages of the group to layout new energy models.
There are more car companies, more brands, many of which are not well known, they will change their faces, change their names and surnames, which is even more confusing, such as SAIC Group R Car, renamed Feifan Automobile some time ago, who is R Car? I don't know what to call it, where is the Feifan car?
In addition to Feifan Automobile, SAIC Motor also has a zhiji automobile positioned as a high-end brand, which is jointly created by SAIC Motor, Zhangjiang Hi-Tech and Alibaba, and as for the newly established Feifan Automobile, which is the renamed brand of R Automobile, it is actually a new energy sub-brand under the Roewe brand.
As for the relationship between them, under the same SAIC Group, Zhiji Automobile is officially positioned as a luxury brand of more than 400,000 yuan, while Feifan Automobile is mainly in the range of 200,000 to 400,000. In itself, how to avoid brand overlap and highlight the positioning of Zhiji is a headache, and once zhiji's high-end road is frustrated, it will also affect the future of Feifan Automobile.
At present, the new power brand, want to make a difference in the market, the head cannon must be launched, the packaging concept is good, intelligent technology or not, in short, according to the traditional models in the past, the number of ways to develop from small to large is obviously not feasible. Based on this argument, the first excitement of Feifan Automobile is not a success.
Officials said that Feifan's sales were in a "strong growth momentum", the number of orders continued to climb, and the overall orders increased by 30% month-on-month. However, the order volume is only less than 3,000 units, as for the actual sales can be imagined, not ideal, ER6, topped with the flagship title of "the only 620 km long endurance in the same level, 15 minutes to charge 200 km", the actual sales volume is only 1124 vehicles.
As for Marvel R, sales are not mentioned, it is predicted that domestic sales will be around 100 vehicles, and the price of 39999-47990 euros will go overseas, which shows that the significance of the momentum is greater than the actual sales, which is just a gold-plated journey.
Judging from the two models of Feifan Automobile at present, even if it is upgraded in a short period of time, it is hopeless to turn over, and it is more promising, which is also the first model ES33 after the establishment of Feifan Automobile.
Although there are many points to watch, such as L3 level automatic driving, equipped with Luminar lidar, ZF's PREMIUM 4D imaging radar, NVIDIA DRIVE AGX OrinTM chip, and even lego electric model car such gimmicks, but the first is to achieve delivery as a fashion far away, the domestic new power brand in terms of momentum and rapid response ability, it is easy to make these so-called product highlights, before delivery become boring, then ES33 still has much talk, Or the unknown. Second, the product force is there, but it is not yet capable of leading an era, and relying on it to compete for the right to speak to define the era is obviously not enough weight.
Positioning half an inch of Zhiji car, its first intelligent pure electric car L7, so far only symbolically delivered 200 so-called Beta experience version, itself this pre-sale, listing, waiting for the car, delivery rhythm, has made many consumers disgusted, and looking at the overall situation, Zhiji car also mostly shows a trend of thunder, small rain, compared to the ideal that has already stood in the high-end field, Weilai, the gap is obviously not a star and a half, therefore, although the market capacity is large, but Zhiji may not be able to share a piece of the pie.
Zhiji's back to SAIC still shows such a difficult production trend, and this is obviously the result of SAIC's resource tilt, that is to say, under the premise that Zhiji has no way to achieve a large number of deliveries, Feifan Automobile may only stay on paper first.