It is believed that many consumers will study the retention rate of the intended model when buying a car, in addition to car strength, in order to reduce the cost of changing cars. However, at present, the people have different opinions on the retention rate of models, such as the japanese system is the most preserved value, and the domestic product must be at the bottom, but is this really the case?
Just recently, the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce released the 2021 China Automobile Retention Rate Report, analyzing the retention rate of various car series on the current market, which has some unexpected data, so the following is with the professor to study it!
In the second-hand car market, the myth of Japanese car retention has been circulating for many years, and this is also confirmed in the ranking of the car retention rate in this report. The Japanese car easily won the championship with a third-year retention rate of 71.91%, far surpassing the second-place German.
The most unexpected thing is that the retention rate of domestic cars that has been ridiculed has jumped from seventh to fourth in 2020, and its third year retention rate reached 58.59%, which is more obvious, and it is far from the "fracture" of anecdotal rumors, and the performance is even better than that of American cars.
In terms of model rankings, in terms of joint venture mid-size cars, the Japanese brand Camry and Accord firmly grasp the throne of the champion and runner-up with a strong retention rate, followed by the 34C, which is the top three BBA mid-size cars.
The joint venture medium and large car group is a change from the norm, Mercedes-Benz E-class and BMW 5 Series successfully climbed to the top and second place positions, while the Japanese side is due to the lack of hot-selling medium and large cars, so the Toyota Crown, which has been discontinued for many years, also appears in the list.
The same is true for the joint venture medium and large SUVs, although the Prado has been discontinued for many years, but it still becomes the top of the list with a third-year retention rate of 88.87%. Interestingly, the Japanese basically do not pay attention to the medium and large SUV market, so that the American and German models have successfully entered the top five of the retention rate ranking.
Coming to the MPV sector, Buick GL8 still showed its role as the big brother of the joint venture model, which overwhelmed a number of Japanese MPVs and became the champion of the list with a third-year retention rate of 83.95%.
Imported cars mainly reflect the current price increase phenomenon in the Chinese market, the first year of the list of models with a retention rate of more than 100% are basically scarce models, especially Mercedes-Benz G-Class, Lexus LM and other models with a price increase of 500,000 yuan, basically belong to the three years can also be sold to the level of 110% of the original price of the year, I believe this phenomenon is also The German and Japanese luxury imported cars can do it.
Looking at the hot pure electric models on the market at present, the list shows that except for the Porsche Taycan and Tesla Model 3, the rest of the models are Chinese brand models. Among them, the one-year retention rate of Hongguang MINIEV is 89.78%, and the performance of popular models such as Xiaopeng P7 and BYD Han is also not bad, but compared with the same price of fuel vehicles, the depreciation rate is still a bit high.
Finally, the list of Chinese brand compact SUVs that consumers are most concerned about, and the magic is that the tank 300, which has been listed for less than 3 years, actually appeared in the championship position, which is unexpected. Popular models such as Haval H6, Lynk & Co 01, and Changan CS75 are among the rest of the list, which is relatively more in line with the current market pattern and consumer cognition.
Due to the unique pattern of the Chinese market, the report also deliberately introduced the popular car series rankings in the north and south regions. First of all, in the northern region, it objectively reflects the fact that it prefers German cars, of which BBA and Volkswagen have a number of models on the list, and the rest are Chinese brands and Japanese brands.
The southern region is also very interesting, just like the internet circulating, the southerners are more low-key and simple, so you can see that most of the list is Japanese cars, and Xuanyi, Corolla and other 150,000 yuan family models dominate, in stark contrast to the Chinese brand did not appear in the list in the southern region.
I believe that some netizens have questioned the list, then the professor will mention by the way behind this list of the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, the association was formally established in 2006, the members of the Chamber of Commerce are mainly car dealers across the country, the number of more than 8,000, and it is the All-China Federation of Industry and Commerce directly under the industry Chamber of Commerce, it can be said that the authority of China's automobile consumption is still very representative.
It is precisely because the composition behind this list is the major dealers, perhaps to protect their rights and interests, so it can be seen that the list does not mention the most popular compact cars and SUVs, after all, there is a large difference in the retention rate of each brand model, and no one wants to give up the purchase because consumers see the retention rate of the intended model plummeting, resulting in damage to the interests of dealers.
As for the reason for the sharp increase in the retention rate of domestic vehicles, this is mainly because China's new energy vehicles have gradually become the mainstream of consumption. Through the above ranking list, we can also see that the hot domestic cars in this field basically have a good retention rate, which is the reason why the domestic car retention rate ranking can jump from seventh to fourth.
Finally, it is a clichéd question, must buy a car pay attention to the retention rate? In the professor's view, this is a key indicator, but not conclusive.
Because the factors that determine the retention rate mainly include factors such as product stability, after-sales maintenance costs, brand value and word of mouth, which are more related to the daily car experience of consumers, the retention rate of Japanese cars with considerable advantages will be basically higher than other car series.
At the same time, from the three-year retention rate, we can find that many models have a certain increase.
This is because in the absence of core environment, the new cars that were originally more preferential have appeared in short supply. The tightening of the discount, and even the official repurchase of used cars within 2 years, has also directly led to an increase in the price of used cars, so the retention rate will be higher than in previous years.
However, the high retention rate does not mean that it will be able to sell to this level in the second-hand market, because at present, many car dealers are because some Japanese cars are too value-preserving, the purchase intention of consumers is not large and the profit margins of car dealers are limited, so that the favor for Japanese used cars has declined, so that in order to maximize profits, either they will not collect or will lower the recovery price.
Similarly, there are also some new energy models of the retention rate, although they look at the retention rate is very high, but in fact, new energy vehicles have the characteristics of adjusting the price at any time and iterating every year, so there will be few users to buy a second-hand new energy model according to the price reflected in the retention rate.
At the same time, second-hand car dealers also avoid smashing in their hands, but also refuse to most new energy vehicles. Therefore, when purchasing new energy vehicles, it is also necessary to understand whether the relevant brands have an official repurchase policy to ensure their own interests.
The retention rate is only an indicator of whether the car is worth buying, in fact, there are too many objective factors in the middle, so we do not need to be overly attached to the retention rate when buying a car, after all, it is more important to buy a car to be comfortable and convenient.
If you really hope to buy a car and use it up without losing money, then the professor recommends that you invest in art and real estate, because these are the best ways to appreciate and get rich.