Hello, everyone!
In last year's content, we mentioned a model many times - GAC Toyota Fenglanda. In previous articles, I had high hopes for it. Not long ago, Fenglanda was officially listed, priced at 125,800-16.98 million, compared with the previously announced pre-sale range of 135,000-175,000 yuan, down a lot.
Toyota, which used to be more confident in pricing, can be said to be very sincere in the price given this time. Speaking of which, some readers may already be a little dizzy. Feng Landa? What does it have to do with Veranda and Highlander? Is the pricing of this car really affordable?
Today, we will talk about the newly listed Fenglanda.
What kind of car is The Frontlander?
Originated from Corolla Cross
Fenglanda is a compact SUV product developed and designed based on the TNGA-C architecture. Like Veranda and Rongfang, GAC Toyota's Fenglanda also has FAW Toyota's sister model: the Corolla Ruifang. The main difference between the two is that they adopt a different appearance.
GAC Toyota Fenglanda
FAW Toyota Corolla Sharp Release
The prototypes of both cars are the Corolla Crosses, which will be launched overseas in mid-2021. This is a brand new toyota model, although its name is The Corolla Cross, but it is not just a crossover version of the Corolla, but a lower-positioned SUV. The car debuted in Southeast Asia in July 2020 and was subsequently introduced to Latin America and other markets, and the market response and sales performance were very good.
Overseas version of Corolla Cross
The appearance of GAC Toyota Fenglanda adopts the Japanese version of the Corolla Cross released at the end of 2021, mainly in the shape of the front face.
Corolla Cross
Larger than C-HR
But cheaper
Positioning, Fenglanda is significantly smaller than Veranda and Weisa. In fact, The Frontlander is more closely related to C-HR, which is often classified as a small SUV. The relationship between the two can be seen as a sibling model that tends to be practical and tends to be individual.
C-HR
The wheelbase of the Fenglanda is exactly the same as that of the C-HR, but the length, width and height of the body are all greater than the latter. The latter has a more personal appearance and a more refined interior. The chassis structure of the C-HR also adopts four-wheel independent suspension, the rear suspension is an E-type multi-link structure, and the FrontLanda is a non-independent torsion beam structure.
Frontlander interior
C-HR interior
Therefore, the price positioning of Fenglanda is also significantly lower than that of C-HR, and the guidance price threshold of Fenglanda is 16,000 yuan lower than that of C-HR. Even if today's C-HR terminal has a little discount, the landing price is slightly lower than Thatlanda.
There are not many direct competitors
There are many indirect competitors
Fenglanda's main price is 120,000-150,000, the joint venture SUVs in this price range, Nissan Qashqai and Volkswagen Tuyue, the price after the discount is also exactly in the price range of Fenglanda, the size is the same, the average monthly ten thousand vehicles, is a relatively comparable opponent.
Qashqai may have to be replaced next year
The main personality of the detective song is more like the opponent of C-HR. Although Honda's XR-V and Binzhi have higher sales, the terminal price of Binzhi's main sales model is around 100,000 yuan, and the terminal price of XR-V main sales model is 110,000-120,000 yuan, and the overlap with Fenglanda is not high. Honda's two cars are smaller in size, the models are older, and they are about to be replaced, which is not a very direct competitor at present.
Binzhi has been on the market for eight years
In fact, in the price range of Fenglanda 12.58-16.98 million, there are also independent brand SUVs of various sizes, styles and characteristics, and we can easily find independent models with better size, space, configuration, performance and even better fuel consumption, but there is still a more obvious boundary between the consumer groups of joint ventures and independent brands.
That is to say, the most core competitors after the listing of Fenglanda are actually not many. But there are not many models that have an indirect impact. If you want to sell well, you also need to have strong enough products. Below, we will analyze the competitiveness of Fenglanda at all levels from the aspects of space size, powertrain and functional configuration.
The competitiveness of Fenglanda
The space was finally enough
As mentioned above, the wheelbase of the Frontlanda is the same as that of the C-HR, and the C-HR space has been criticized, so will the space of the Frontlanda also be poor?
First of all, C-HR is independent hanging, while Fenglanda is non-independent suspension, and the non-independent suspension encroaches less on the rear space, and the rear row is relatively more generous.
Frontlanda
More importantly, Fenglanda abandons the C-HR coupe style, the rear head space is greatly released, and the area of the rear doors and windows is greatly increased, and the overall feeling of sitting in the back row is more transparent and bright than the C-HR. It is also the advantage of this level that greatly enhances the practicality of the back row of the Front Landa.
Compared with other brands' opponents, Fenglanda's back row space is not large enough. In the same class, the back row space of the FrontLanda is close to that of Nissan's Qashqai. Tuyue's positioning is higher, and the space of the opposite Landa is naturally larger. Although the length, width, height and wheelbase of Fenglanda have completely suppressed the Honda twin car, the main reason why XR-V and Binzhi have been selling well for many years is the utilization of space, and the actual experience of the Honda double car is not inferior.
High power specifications
As mentioned above, Fenglanda's model positioning is more beginner, but it uses a relatively high-specification powertrain, which is also a selling point of Fenglanda in front of competitors. Fenglanda does not use the 1.2T and 1.5L three-cylinder engine and other power of Ralink, Fenglanda and C-HR, the standard with a 2.0L self-priming engine + CVT configuration with low-speed gears, the power specifications and Rongfang's entry version are exactly the same.
Toyota added a CVT gearbox with starting gears
(High transmission efficiency at low speeds without slipping)
In this regard, the Honda XR-V's 1.5L is significantly lower. Of course, the XR-V also has a 1.5T model, but the price is slightly more expensive. Qashqai also comes standard with a 2.0L+CVT powertrain, but the power and torque parameters are weaker than those of the Frontland. The combination of 1.4T+7DCT, which is the main focus of Volkswagen Tuyue, has a high and low with Fenglanda's 2.0L+CVT in terms of power and torque, which is basically equal.
Overall, the power level of the front Landa has a certain advantage in the same level. Moreover, it is also possible that Fenglanda will introduce a hybrid version in the future.
At the mechanical level, both Qashqa and Tuyue use multi-link rear independent suspension, while Fenglanda uses a torsion beam suspension, but considering its lower positioning and price, it is not a hard injury. In fact, the four-wheel drive version of Corolla Cross overseas actually uses a separate rear suspension, but the possibility of introduction is unlikely.
Functional configuration, the level is not low
In terms of configuration, Fenglanda also has a lot of advantages in front of XR-V, XR-V is missing panoramic image, active brake, electric trunk, electric seat, Internet of Vehicles, four doors and windows one-key lift, rearview mirror electric folding and rear exhaust air outlet and other configurations, Fenglanda is fully equipped.
Similar to L2-level driver assistance, 6+ airbags, leather steering wheel, full LED headlights, etc., Fenglanda and XR-V are equipped, but Fenglanda's price threshold is lower. Of course, the XR-V that has been listed for a long time currently has considerable discounts, but considering the many configuration shortcomings missing from the entire XR-V series, Fenglanda still shows a cost-effective advantage.
The active safety configuration of Toyota models is basically standard for all series
Combining the above comparisons, I think that the cost performance of Fenglanda can be concluded that there is no obvious shortcoming in the functional configuration of Fenglanda, and it also has the advantages of specific projects in the face of competitors, and the overall price threshold is not high, and it has obvious advantages in front of the main competitors of the joint venture camp.
How about compared to Sharp?
In terms of size and powertrain, The FrontLanda and Corolla Sharp Are Basically the same, so there is no comparison above, and when it comes to the functional configuration, there is a significant difference between the two cars. Although Ruifang has not yet officially listed, as the most direct competitor to each other, it is still necessary to compare the two cars first.
The threshold of the pre-sale price of Ruifang is 145,000 yuan, which is nearly 20,000 yuan higher than the price version of Fenglanda 125,800 yuan, but Fenglanda has 5 configurations, Ruifang only announced 3 configurations, Ruifang pre-sold 145,000 yuan of elite version, corresponding to the leading version of Fenglanda 139,800, the actual price gap between the two cars is not so large, and ruifang final guidance price is announced, this gap may also be further narrowed.
Putting aside the difference in pricing, Fenglanda and Ruifang also have different preferences for different configurations, for example, Ruifang is equipped with a panoramic sunroof from the entry version of 145,000, but Fenglanda is limited to the top of 169,800; Fenglanda is equipped with electric seats and waist support adjustments from 149,800, and Ruifang only appears in the top of 165,000 yuan.
The sunroof is a sharp configuration advantage
Overall, the functional configurations of Fenglanda and Ruifang have their own advantages and disadvantages, and the comprehensive cost performance is basically the same. Compared with sister models such as XR-V/Binzhi and C-HR/Yize, the difference in the appearance style and functional configuration of Fenglanda and Ruifang is more obvious, and consumers are more likely to choose models that meet their needs.
Is Feng landa worth buying?
The characteristics of Fenglanda are very clear, the space is enough, the practicality is strong; the powertrain specifications of the 2.0L+CVT are relatively high; the configuration is relatively perfect; and the pricing is more sincere.
Of course, the non-independent suspension of the rear torque beam is indeed inferior to the independent suspension in terms of control and comfort, but this is also a compromise for the space. In addition, the workmanship and texture of the interior are also relatively general.
In addition, although Fenglanda has just been listed, in terms of Toyota's control of quality, its retention rate and fuel consumption and reliability of the product are not bad. Therefore, from the perspective of cost performance, all potential customers of XR-V, Binzhi, Tuyue and Qashqai may wish to include Fenglanda in the candidate.
Of course, the cost performance of Fenglanda is limited to the internal of the joint venture camp, if the independent brand at the same price is counted, then whether it is to want more refined, more advanced, safer, or better control, higher configuration of the car, there are many alternative options.
Similar prices to independent brands can give such interiors
Fenglanda is aimed at consumers with a budget of 130,000-160,000 yuan, who tend to joint venture brands, have a certain demand for space and practicality, and do not want the car to be too large. Before the main Honda, Volkswagen, Nissan three brands controlled, the arrival of Fenglanda, Carolar Ruifang, to provide consumers with a reliable.
Write at the end
For Toyota, the rare high cost performance of Fenglanda is not difficult to speculate on the reasons behind it. In the joint venture SUV market of less than 150,000 yuan, Honda has won a small half by relying on the two sister cars of XR-V and Binzhi, while the scale of Toyota's C-HR and Yize is not as small as that of XR-V and Binzhi, and the sense of existence is far less than that of Volkswagen, Nissan and other brands.
Toyota has intensively filled the SUV product line this year, and has launched a number of models in the sewing needle type. Moreover, basically one car and two sales, GAC Toyota and FAW Toyota will each launch a version. This kind of operation is very similar to the way Volkswagen frantically pushed SUV two or three years ago.
But for us consumers, this is not a bad thing, after all, there are more choices.
Finally, would you consider The Landing and the upcoming Corolla Reifang? Welcome to leave a message to discuss.