Speaking of the Mitsubishi Motors brand, I believe that for many people, it is both familiar and unfamiliar. Familiarity, because in the eyes of many post-80s and post-90s, it is a legend, in the past three or four decades not only created the classic EVO myth, but also through the "Bobcat" Pajero successfully opened the Chinese off-road vehicle market; strange, is in this era full of variables, Mitsubishi Motors seems to be unable to resonate with a new generation of consumers, that feeling is unfortunately not passed down.
However, with the continuous advancement of China's two major strategic goals of "carbon neutrality" and "carbon peaking" in the past two years, electrification reform is inevitable. This is both a challenge and an opportunity for GAC-Mitsubishi. Artuka is based on this market background, and after the unveiling of the 2021 Guangzhou Auto Show this year, it has also attracted widespread attention from all walks of life, and has also brought Mitsubishi Motors back to people's vision.
Just the right product positioning
The right product positioning is the key to winning the market. On December 8, 2021, at the changsha international auto show, Artuka officially opened the national pre-sale model, and announced the pre-sale price of 210,000 to 240,000 yuan, of which the hardcore version of the early pre-sale price was 233,800 yuan (the pre-sale price range and the early adopter price are subsidies). It can be seen that the new energy market of 200,000 levels is the "main battlefield" of Atuka in the future.
As gac mitsubishi's first model to enter the new energy market, the price range of 210,000 to 240,000 is still very competitive for Artuka. Because the 200,000 level is the first range that many users consider when buying pure electric vehicles, and under this size and price, Artuka is obviously more accessible than competitors such as Tesla Model 3 and Weilai EC6, which is more convincing for Chinese consumers who have always pursued cost performance.
In order to narrow the distance between it and consumers, Artuka also launched the "Ling" sense of first-time 10 pre-sale privileges in conjunction with the release of the pre-sale price. That is, users who subscribe during the pre-sale period can enjoy 10 exclusive privileges such as the deposit appreciation right, the price difference refund right, the lifetime warranty right, the lifetime warranty right, and the priority car pick-up right provided by GAC Mitsubishi. It includes pre-sales services, financial policies and after-sales maintenance, etc., so that the first batch of users can enjoy the real car purchase benefits, and further enhance the brand favorability of GAC Mitsubishi.
Hardcore genes are Mitsubishi's unremitting pursuit
As a brand debuting as a high-performance car, Mitsubishi seems to have a lingering hardcore gene in its blood, whether it is the EVO with a brilliant resume in the past or Atuka under the transformation of pure electricity today, Mitsubishi still faces the market with a "hard" attitude.
From the appearance point of view, Artuco adopts Mitsubishi Motors' new Dynamic Shield design language, which is more dynamic and stylish, which is in strong contrast with GAC Mitsubishi's products in recent years. The closed front face is embellished with a large number of chrome trim strips, like a cold "mech warrior", while the split LED headlights match the avant-garde body lines to create a unique hardcore aesthetic design style.
In order to further enter the world of young consumers, Artuco also adopted the current popular suspension roof, smooth lines along the A-pillar to the rear end of the vehicle, and this "rigid with soft" design method also shows Atuka's unique oriental aesthetics to the fullest. At the same time, the chassis based on the GAC GEP 2.0+ platform has increased the wheelbase of Artuka to 2830mm, which can bring a more generous riding experience for rear passengers, and has a lot of advantages compared to competitors such as the Volkswagen ID.4 series.
In addition, the new car also adopts GAC's most advanced virgin aluminum alloy pure electric architecture, which greatly improves the safety of the vehicle while improving the level of vehicle weight. When the vehicle encounters an accident or collision, it can fully protect the personal safety of the people in the car, effectively improve the efficiency of crushing energy absorption, and make the car a solid "barrier".
In addition to the "muscular" exterior lines, Artuka also fully respects the aesthetic needs of young consumers in the interior design, keeps up with the trend, and creates a more exquisite cockpit experience for users. Among them, the center console uses a large number of linear elements, every inch of the edges and corners are clearly visible; a 12.3-inch large central control screen can be linked with the LCD instrument, while integrating vehicle multimedia, air conditioning adjustment, smart home and other control functions, further simplifying the button elements of the center console, making technology more accessible.
Of course, Artuco also introduced a new black/white interior style with the theme of "Interstellar/Crossing", adding more light leather materials to the center console, armrest box and door panels. The change in details also allows Atuka to completely get rid of the tough feeling of GAC Mitsubishi in the past, and at the same time show the essence of oriental luxury.
Change doesn't stop there
Intelligence is the reason why new energy vehicles can stand in the market at present, and the same is true for GAC Mitsubishi Atuka. As a product of the strong cooperation between GAC Group and Mitsubishi Motors, Artuka's upgrade in intelligence and electrification is also worthy of recognition.
It is understood that the new car is equipped with a 70 kWh super battery pack, clTC operating conditions under the cruising range of 520km, whether it is a short commute between cities, or a weekend with family to have an unforgettable outing, it can meet all your needs for travel. And with the blessing of the front permanent magnet synchronous motor, the maximum torque of Artuco reaches 350 Nm, and the strong power makes every acceleration exciting.
In addition, on the basis of the new generation of intelligent interactive cockpit, Artuco is also equipped with a new generation of iFLYTEK XTTS voice assistant, which can perfectly realize functions such as sound source positioning and all-scene intelligent voice interaction. During the driving process, the vehicle-related functions can be controlled through voice commands, which further improves the level of human-computer interaction and allows the intelligent experience to accompany every trip.
In terms of automation, Artuco is equipped with nine high-performance radar probes, which can monitor the environment around the vehicle around the clock, and with the assistance of ACC's adaptive cruise assisted driving system, it can fully realize L2 level automatic driving. If you look at today's joint venture field, Artuka's upgrade in automation has reached the mainstream level of the market. As a pioneering work in the transformation process of GAC-Mitsubishi pure electricity, the highly integrated level of intelligence and automation will also be the key factor for Atuka to win the market.
Automotive Network Review: A hardcore smart pure electric SUV worth looking forward to
Although compared with its own brands, GAC Mitsubishi's start in the field of new energy is relatively timely. Looking at today's joint venture market, Toyota officially announced its future electrification travel strategy in 2020, while Honda only released the e:N pure tram series in October 2021, which shows that the listing of GAC Mitsubishi Attuco is stuck at this point in time.
But then again, under the strong cooperation of the two giants of GAC Group and Mitsubishi Motors, Atuka is more like a model with a "golden key". Because behind it, it not only has the powerful intelligent blessing of its own brand, but also upholds the Japanese brand and its rigorous manufacturing process. It can be said that the emergence of the hardcore smart pure electric SUV Atuka is worth looking forward to.