Perhaps the last decency of Beijing Hyundai in China is hidden in this strange sales express.
Paradoxically, from the festive words, we can't see the overall sales data of Beijing Hyundai for December and 2021.
Moreover, we cannot find the specific sales volume of each car series. As for the performance of new energy vehicles that must be paid attention to at present, there is no more than a few words.
The monthly sales and annual sales of the main engine factory have been seen a lot, and Beijing Hyundai is really the first to see it.
The Four King Kongs
At the top of the list is Elantra.
Hyundai released both December monthly sales data and roughly announced annual sales data. As the only glory at present, Beijing Hyundai has chosen the most normal way of broadcasting.
The seventh-generation Elantra went public on October 25, 2020, and set a new high of 19,433 units in December 2020.
After entering 2021, the monthly sales of the seventh generation Elantra fell back to about 10,000 vehicles, until it rose to 17,009 vehicles in December, contributing to the annual sales of 130,000 vehicles, which is considered to have preserved the monthly sales of more than 10,000 vehicles.
Despite this, the Elantra still can't rank in the top 20 in the sedan market, but this is already the most popular model in Hyundai, and there is no one.
It was followed by the fifth-generation Tucson L.
While Beijing Hyundai announced its 6,390 vehicle sales in December, it released a beautiful data with an average monthly growth rate of 114% in the fourth quarter, which is also the only highlight of Tucson L throughout 2021.
In fact, the car sold 29,484 units last year, an average of 2,457 units per month, down 5.8% year-on-year.
Coming in third place is the new ix35.
Honest and old, can you still eat?
The new ix35 staged the legend of the sword, selling 7947 vehicles in December and 82924 vehicles in the whole year.
As an SUV that has been on the market for more than 12 years, it is rare that the ix35 can have such a performance.
Finally, there is the heat of the high - Kustu.
After the Guangzhou Auto Show ushered in a round of applause, Kustu immediately fell into the strange circle of applause and not applause.
In this list, Beijing Hyundai has taken a different approach, strengthening its market performance with cumulative sales of 7967 vehicles in the three months of listing.
Curiously, in the October and November 2021 MPV sales rankings, I did not check the sales volume and ranking of Kustu.
The December brand sales ranking has not been released as of press time, so I don't know where Kustu is in the top 10 of the monthly sales list.
Frost ice to
Think about it, Beijing Hyundai, which once sold 1.14 million vehicles a year in 2016, has fallen to the self-deprecation of "making bright spots without bright spots" to convey market confidence.
Although it is a bit funny, behind the funny is sadness.
Based on beijing hyundai's cumulative sales of 320,000 vehicles from January to November 2021, it is estimated that its annual sales will be about 360,000 vehicles.
Not only is it far from the target of 560,000 vehicles for the whole year set at the beginning of the year, the total sales volume of 385,000 vehicles in 2020 continues to stage a "fall in the fall" story.
Frost is solid to ice.
Beijing Hyundai's downgrading from the first camp of the joint venture to the end of the joint venture is not a matter of a day or two.
All over-the-counter factors aside, back to the product itself.
The main reason for the decline of the Korean system can probably be attributed to the fact that it missed the best dividend period in the SUV market, and it was impossible to rely on the mature car products that could no longer be mature.
In a word, the summary is that the SUV did not catch up, the car was not updated, and the Two Ends of the Korean System did not rely on.
In fact, Beijing Hyundai's 2021 can not be described as an effortless.
Not only has 6 new cars been launched successively, but also the technology upgrading strategy around the three major sectors of wisdom + interconnection, wisdom + freedom, and wisdom + environmental protection has also been rapidly landed.
In the field of new energy, the hyundai IONIQ5, which is based on the E-GMP pure electric platform, has also been actively prepared to introduce into the domestic market after its successful overseas listing.
However, the results are minimal, and the return to heaven is lacking - this strange list is the most powerful evidence.
Two first years
Who divided up the Korean market share?
If it is before 2021, we must talk about the market impact of German and Japanese, especially Japanese cars on South Korea.
But in 2021, it really has nothing to do with the German and Japanese departments.
The market share is the most telling, from January to October last year, the market share of Chinese brand passenger cars was 43.8%, the German system was 21.1%, the Japanese system was 20.9%, the American system was 10.0%, the Korean system was 2.5%, and the French system was 0.6%.
Compared with 2020, the market share of Chinese brand passenger cars is 38.4%, The German is 23.9%, the Japanese is 23.1%, the American is 9.6%, the Korean is 3.5%, and the French is 0.3%.
Comparing the data of the past two years, it is not difficult to find that the market share of Chinese brand passenger cars rose by 5.4 percentage points, the largest increase, and it ate the market share lost by the three departments of Germany, Japan and South Korea in one go.
The reason why it can become the biggest winner of each series is because Chinese brands will truly realize the two-legged walking of fuel vehicles and new energy in 2021.
Fuel vehicles are a stock of fighting thighs.
A large number of high-quality models have emerged from Chinese brands. Geely China Star, Lynk & Co, Great Wall Tank, FAW Hongqi.......
The dominant assets of these Chinese brands are directly reaching the hinterland of the joint venture brand, and the Korean system, which is the end of the joint venture, will naturally bear the brunt of it.
New energy is a thigh of incremental harvesting.
2021 has opened two "first years" for independent new energy vehicles.
One is the first year of the outbreak of Chinese brand hybrid technology. Mainstream Chinese brands such as BYD, Geely, Great Wall, and Chery have launched new hybrid technology brands.
One is the first year of Chinese brands conquering the European and American markets. BYD, Geely, Great Wall, SAIC, Weilai, Xiaopeng and other new energy products have successively landed in the European and American markets.
The originally weak Korean system was overwhelmed by Chinese brands in these two waves, and the performance in 2021 is also reasonable.
Write at the end
Interestingly, compared with the decline of the Chinese market, the Korean system still occupies an important position in the world.
The data shows that Hyundai Motor's global sales in 2021 will be 3.89 million units. Hyundai-Kia Remains Firmly Positioned as the World's Fourth-Largest Car Company.
The volume of Hyundai Motor is probably the sum of the sales volume of Geely, Great Wall and BYD, which is something that any Chinese brand cannot match for the time being.
The spark of a spark can ignite the plains.
If the Korean system really has the same fate as the French car, then the last blow to the Korean system must be the Chinese brand.
- This day should not be too far away.