On January 10, 2022, China's first Travel + Conference & Jietu Automobile Brand Night event was held in Fuzhou. At the event site, Jietu Automobile released a new product strategic plan for 2022, which comprehensively empowers the "travel +" strategy from the brand, product and marketing dimensions, and also represents that Jietu's "new journey" has officially entered a new stage of development. In addition, the T product sequence of Jietu Automobile, based on kunlun architecture research and development, mainly hardcore off-road, code-named Jietu T-X concept car was also officially unveiled.
Since its establishment in 2018, Jetway Automobile has firmly practiced the "Travel +" strategy, continuously broadened the "Travel +" ecosystem, enriched the "Travel +" products, brought more surprises and joys to users in travel, and also broadened the boundaries and horizons of Jietu, providing more development possibilities.
In 2021, Jietu Automobile has successively launched two blockbuster new products, Jietu X70 Zhuge and Jietu X90 PLUS, and opened the pre-sale of Jietu X90 Zilong in November, effectively improving the product matrix of the X70 and X90 star series. According to statistics, Jietu Automobile sold 154077 vehicles in the whole year, an increase of 17.9% year-on-year, and sold more than 10,000 vehicles for 12 consecutive months. As of the end of December 2021, cumulative sales have reached 463814 units. With the development of new media channels such as e-commerce, it is expected to reach sales of 200,000 vehicles in 2022. By 2026, we will achieve the goal of selling more than one million sales per year.
Yin Tongyue, Chairman of Chery Holding Group, said: "As the innovation pioneer of Chery Group, Jietu Automobile will meet market challenges with continuous brand innovation, product innovation and marketing innovation, and build the 'Travel +' ecosystem into a new benchmark for user experience in the automotive industry." ”
Yin Tongyue, chairman of Chery Holding Group
With the diversification and upgrading of user needs, user-centered continuous innovation has become the core competitiveness of automobile enterprises. Aiming at the differentiated positioning of unique market segments, Jietu Auto innovatively proposes the "Travel +" strategy, builds a new ecosystem around people, vehicles and scenes, and develops ecological alliances to meet the ever-increasing travel needs of users. According to the official, in the past 40 months, Jietu has built more than 1800 networks, has nearly 50 "travel +" ecological alliance partners, successfully created 5 user experience IP, won the trust and support of 460,000+ users and more than 6 million fans, and created the first good result in the growth rate of domestic cutting-edge SUVs.
In order to fully enter the "travel +" segment, the "travel +" ecosystem of Jietu Automobile will continue to expand. Jietu Automobile integrates the resources of well-known domestic tourism industry, and covers the three major ecosystems of travel, consumption and leisure through cooperation with enterprises or scenic spots such as Tuju Camping, Qunar. Based on the virtuous circle of ecosystem, in 2022, Jietu Auto's "Travel +" equity units plan to grow to 100+, opening up more diversified scenario-based applications for users and providing high-quality and upgraded value-added rights, benign interactions, and interesting experiences.
Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jetway Automobile, said: "Jetway firmly implements the 'Travel +' strategy, continuously expands the 'Travel +' ecosystem, enriches the 'Travel +' products, expands the 'Travel +' station, and upgrades the 'Travel +' platform, bringing more surprises and joy to users during their travels, broadening the boundaries and horizons of Jetour, and providing more development possibilities." ”
Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jietu Automobile
Up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, 1 million + sales, a total of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities, through novel and interesting activities, so that "Jietu users" become "users of Jietu". Among them, "Peer- Damei China" upgrades the one-time car purchase of the traditional automotive industry to an in-depth travel experience, and innovates the "Lushu Co-creation Plan" to create the first brand of self-driving tour with users.
At the same time, Jietu has created an efficient user operation system, built an ecological station, and realized the car experience anytime, anywhere and at will through online and offline station services. Not only that, Jietu Automobile has also developed more than 260 Jietu ecological products and 20+ products co-created with users, covering travel and life in all scenarios, and realizing co-creation, sharing and win-win with users.
Intelligent technology accelerates product iteration, and the automobile has changed from a simple means of transportation to a mobile intelligent terminal, a healthy living space, and a smart travel partner; from a functional to a use scenario and a travel ecology; from a single service to an ecological transformation that serves people and serves the car.
Based on the development trend of automobiles, Jietu Automobile relies on Chery Group's 24 years of technology precipitation, created an industry-leading "Kunlun architecture" for "Travel +", supports the iterative capabilities of 5G intelligent driving, and adopts industry-leading central computers and Gigabit Ethernet, while leading the industry with high computing, high bandwidth and high security, it also provides standard expanded ports for the "Travel +" intelligent ecology, which can evolve itself and connect unlimited possible travel scenarios. Not only that, Based on Chery's long-proven modular platform and intelligent general technology, Jietu will upgrade the digital architecture platform, carry out in-depth excavation and expansion in intelligent driving and intelligent ecology, and bring safe and reliable travel protection to customers.
Kunlun architecture
In the next few years, Jietu Automobile will invest 30 billion yuan + R&D for the "Travel +" strategic planning, enrich the product line, and will launch 1-2 new models every year, comprehensively laying out the "Travel +" product strategic planning, marking the official opening of the "4+3+N product matrix" era. It mainly includes X, T, P, V four major product sequence layout, namely SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), cross-border series (Jietu hard off-road, Jietu hard pickup truck, Jietu MPV); at the same time, in terms of new energy, Jietu comprehensive layout hybrid series (all series of products synchronous planning hybrid and living space series).
In terms of power, the T product series will include 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options, at the same time, the use of a four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive version, its body also includes two kinds of body structure, bearing or non-load-bearing. According to the plan, new products such as Jietu X-1 will be launched this year, and the first model of the T product series, T-1, will be launched in 2023.
From the appearance, we can see that the Jetway T-X is an SUV model that focuses on the hardcore off-road style and adopts the more popular retro style. The body shape of the car is relatively square, with prominent fenders on both sides and wide black wheel eyebrows, coupled with a tough line design, making the whole car look very tough.
The headlight group integrates the elements of "lantern", which has a sense of Chinese style; in addition, the logo of the Shortcut English letter at the grille can also emit light when the lights are turned on, and the roof also adds an LED light group, which is not only very recognizable, but also makes the new car both retro and modern fashion.
The side of the body is outlined with straight lines, and the large size of the wheel rim and the thick wheel eyebrow above can highlight the off-road attributes of the vehicle, both visually and through.
Like many of the hardcore off-road vehicles we know well, the Jetway T-X features a boxy body at the rear with raised wheels and an external spare tire, and the door handle will be located on the left side of the spare wheel, indicating that the car has a horizontal tailgate design. It is reported that after the future mass production of Jietu T-X, its roof will be provided by manufacturers with more peripheral accessories to meet the individual needs of different consumer groups. As for the interior details, it has not been announced to the public, and after the launch of the follow-up mass production car, we will make a detailed interpretation for everyone.
In terms of power, the Jetway T-X will be equipped with a plug-in hybrid system, and its comprehensive cruising range can reach 1000 kilometers, and the fuel consumption can reach 1L/100km. In addition, the car will also provide self-identification, adaptive intelligence timely four-wheel drive, adaptive adjustment of active suspension.
The official said: The T product sequence aims to broaden the boundaries of travel, combined with the user's functional and scenario-based experience during the travel process, to create the ultimate safety protection and release the driving pleasure of off-road "solutions". In the future, the product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.
With the rapid development of the "new four modernizations" of automobiles, the market mechanism of survival of the fittest has become more prominent, and the domestic automobile consumption structure has been upgraded, getting rid of a single tool attribute and developing towards the trend of youth, diversification and personalization. With the "Travel +" strategy as the core, Jietu Automobile creates a smarter and healthier all-scenario travel era for users. Precise positioning has made it a cutting-edge SUV brand in the domestic automotive market. In the future, the product sequence of Jietu Automobile will be more abundant, and the brand value system will be upgraded.
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