There is no doubt that the BBA is still the top three most popular luxury brands at present, but interestingly, Audi is still in a blank state in the million-level large SUV market. To this end, Audi has prepared a new flagship SUV hoping to break the embarrassment, and recently the renderings of the new car were officially exposed.
Recently, foreign media released a set of Audi's new large SUV renderings, through the picture can be seen, the new car uses Audi's latest family design, a huge honeycomb grille with exaggerated side air intakes and LED headlights, has a strong visual impact. However, because many models have adopted the same design before, it is inevitable that there will be some visual fatigue, so some netizens call it "oversized Q5".
The rear of the new car adopts Audi's latest through taillight design, which is highly recognizable. But more noteworthy than the design of the rear is its thick body size. Foreign media said that the length of the new car will exceed 5.2 meters, the wheelbase will also exceed 3.1 meters, and the new car is expected to be named Q9 after the standard Mercedes-Benz GLS and other competitors.
Audi Q8 interior
In terms of interior, some authoritative sources said that the Q9 or will follow the same model of the Q8 virtual cockpit design, mainly composed of three large-size LCD screens. The difference is that the Q9, as the flagship SUV, will add a new AR display technology, which will be significantly more advanced than the Q7, Q8 and other little brothers in the technology experience.
Audi Q8 power
In terms of power, the Q9 will be equipped with a 3.0T V6+48V light hybrid power system as standard, with a maximum power of 340 horsepower, matching the ZF 8AT gearbox and having a quattro four-wheel drive system. In the later period, it is not ruled out that a version of 2.0T+8AT will be launched, which will be used to lower the entry threshold.
Audi Q7 guidance price: 70.18-86.98 million yuan
For Audi, the new car, rumored to be the Q9, may fill the gap it has been in the million-dollar large SUV market. Because this is not only a symbol of brand strength, but also an important source of increasing brand profits, and these are the places that Audi Q7, Q8 and other models lack, in this way, Audi will also completely eliminate the misalignment with BMW and Mercedes-Benz models.
BMW X7 guidance price: 100.00-169.80 million yuan
However, the million-level market is not as simple as imagined, because it not only has high requirements for product strength, but also has high standards for brand value.
Taking the current level of BMW X7 and Mercedes-Benz GLS as an example, even if the former has a lower starting price and a thicker power configuration, Mercedes-Benz has absolute brand influence in the high-end market, making GLS sales better than X7. Whether Audi can conquer million-dollar luxury car consumers is still unknown.
According to the current development trend, the new Audi Q9 may be the last generation of luxury brands of fuel flagship SUV. In the professor's view, the unique operating quality and reliability of fuel vehicles make it more attractive than new energy vehicles. Of course, in the end, it is only the majority of local tycoons who are tired of the smell of gasoline and prefer pure electric.