Four-cylinder car has become the focus of domestic cars, this is the expectation of domestic Moyou for multi-cylinder cars, as long as there is a cost-effective and reliable model birth, Moyou will support, I hope that production enterprises will not live up to our expectations of Moyou... Today I got the news that Zhejiang Jiajue has a plan for 2022, and the following is from Zhejiang Jiajue Motorcycle Factory.
The first voice in China's motorcycle industry in 2022: "Is there nothing wrong with Chinese speaking Chinese?" I think that doing a good job in products is the duty of the enterprise, and promoting the Chinese national industry is the mission and responsibility of the enterprise, and it has nothing to do with foreign names. ”
Yes, promoting the Chinese national industry is the mission and responsibility of the enterprise, this sentence was spoken by Mr. Cai Weimin, chairman of Zhejiang Jiajue Motorcycle Manufacturing Co., Ltd., a heavy plan about Jiajue in 2022 slowly kicked off in this interview dialogue.
On the first day of 2022, the host came to Zhejiang Jiajue and listened to an interview about Jiajue Motorcycle in 2022 with the theme of "The Legendary Jiajue 2022 Chinese Market Starts Again", and the protagonist of the interview was Mr. Cai Weimin, the founder of Jiajue Motorcycle.
Mr. Cai Weimin, the chairman of the board, has done many industries, such as: mining, real estate, schools, logistics, etc., with successes and failures. But because of love, perhaps a feeling, Cai always prefers motorcycles, and the motorcycle industry Jiajue will also carry out to the end.
From 2000 to 2008, the domestic market business of Jiajue motorcycle was very prosperous, and in 2003, the "International Chapter" Zhang Ziyi was invited to be the image spokesperson of Jiajue Motorcycle, at the same time, with Taizhou as the base, stores across the country blossomed, and at the same time, there were branches set up in Ningbo, Wuxi, nanchang to produce motorcycles, the output is very large, and has won many honors issued by Zhejiang Province and Taizhou City, which is the solid foundation for today's Jiajue Motorcycle to propose 2022 and then start again.
"The glory of the past has laid a solid foundation for today."
Solid foundation also in 2004 into the overseas market, in Europe, South America, the Middle East and other international markets experienced a decade of tempering, Jiajue motorcycle in this more than 10 years, learned a lot and understand the international market product needs and quality requirements, but also won the recognition and trust of foreign customers.
"What is the 2022 Chinese market to start again"?
With the development and changes of the domestic market, motorcycles are not only a means of transportation, but now Moyou has become a tool for sports entertainment and leisure, forming a culture for sports cars and medium-sized and large scooters. Jiajue Motorcycle has begun to layout in the domestic market products. The biggest advantage of Jiajue Motorcycle is the development of new products.
Jiajue's predecessor 96 years is to develop products, make molds to produce scooter plastic exterior parts, there are currently dozens of products exported to different countries, basically their own development. For the domestic market, it has also reserved for more than 1 year and positioned 12 products. At the same time, it is also a product that is in international demand.
Jiajue Motorcycle plans to strike hard in 2022, 12 high-quality products have been introduced to the market, each product is the only One, and it is planned that 1 or 2 new products will be released every month.
Among them, in May, there will be an inline four-cylinder 800CC street car, a sports car and a 150 water-cooled retro pedal released, and there will also be a 400CC large pedal code 9921, which will be unveiled at the Chongqing Motorcycle Expo in September.
“9921？”
When the host heard this code name, he looked puzzled, and Mr. Cai smiled frankly: "Jiajue Motorcycle was established in 1999 to the 21st anniversary. For the 21st anniversary of the company's founding a few years ago, this commemorative edition of the 400CC large pedal codename 9921 was specially developed. ”
"Auspicious and auspicious, Chinese speak Chinese."
When the host asked if he could visit the new products planned in 9921 and 2022, Mr. Cai said that two of the 12 products currently planned are already available, first look at the two scooters downstairs, follow-up, especially in May and September, and will solve the puzzle one after another.
The first thing to be unveiled is the "Jiajue Auspicious" scooter under the red cloth. Immediately unveiled the "Jiajue Ruyi" scooter, Cai introduced: This is a foreign customer asked Jiajue company to develop. They are the world's general distributors, and this car has been fixed internationally and cannot be changed. For example, the needs of users in the Chinese market can be listed domestically.
One of these two is called Jiajue Auspicious, and the other is called Jiajue Ruyi, the name is a bit earthy, but it is very meaningful. As Mr. Cai said before, "Chinese, is it bad to speak Chinese?" The price of this car is tentatively set at a domestic unified price of 9998 yuan.
There is also a retro pedal called Golden Turtle, which has been listed in foreign countries, equipped with a 125CC Honda engine, silent start, front and rear disc brakes, (rear wheel built-in disc brakes, LCD instruments, all-car LED lighting, product supporting system has been very mature after entering the domestic market sales, the domestic price of this car is 6980 yuan), when Mr. Xia Meng heard these two prices when a little stunned. Mr. Cai said that making money is earned from abroad, and the price in the domestic market must be close to the people.
"Where did the core technology come from?"
The host asked a very professional question, that is, the core technology of Jiajue Motorcycle, the engine.
Mr. Cai also said with confidence, "The engine we began to produce in 97, before the production of motorcycles we first began to produce engines, the main displacement of 50CC, 125CC, 150CC, 175CC, 200CC small and medium-sized pedals, so many years we exported to Europe and the United States such models, whether it is air-cooled, water-cooled are very mature." 400CC large pedal engine we have reserve development. After maturity, it is introduced to the market, and the currently developed large pedal power adopts the domestic high-quality supporting system. ”
"The era of sublime foreignness is over."
Mr. Cai mainly made his own answers in the interview on the two aspects of brand and product.
Brand, I think the real and international big brand technology core cooperation is valuable, and foreign small brand cooperation is nothing more than hanging a foreign name, some motorcycles are not produced, some categories are also different, can not talk about what technology. This kind of cooperation is of no value at all. The marketing planning department of our company has proposed to acquire and cooperate with foreign brands. I don't understand, this is nothing more than a marketing tool, but also a kind of bottomless performance. The era of admiration and flattery has become a thing of the past, no matter what brand is produced in China, it adopts the Chinese supporting system. Many international motorcycle brands, including Harley and other European and American countries are using Chinese supporting, there are also many foreign brands in the domestic production is also the use of localization, the domestic supporting system has been very mature, the quality has reached the international standard, our motorcycle manufacturing enterprises to choose high-quality matching is the key, the quality of products and foreign names have nothing to do with. The only relationship is the selling point.
Products, I think customers want quality, not how foreign the name of the product is. Now people are rational consumption, I Jiajue currently developed several product names are Jiajue Sunshine, Jiajue auspicious, Jiajue Ruyi, is not good? There's nothing wrong with Chinese speaking Chinese. I think that doing a good job in products is the duty of the enterprise, and promoting the Chinese national industry is the mission and responsibility of the enterprise, and it has nothing to do with the foreign name.
"Three keeps with two sticks."
How do you get your motorcycle to the end? The answer to this question, Mr. Cai summed up
1. Constantly learn, communicate, change and improve yourself.
2. Continuous development of new products. Create jiajue exclusive series products.
3. Continuously improve quality to meet user needs.
4. Adhere to the creation of franchise stores and high-quality services, and establish an excellent dealer system at home and abroad.
5. Insist on making inexpensive, high-quality, value-for-money products.
"Be the leader of people who want to eat crabs"
At the end of the interview, Mr. Cai said a paragraph, the original words are: "At the same time, I sincerely invite dealers and Mo friends in May 2022 to come to Taizhou, Zhejiang Province, zhejiang province to investigate and guide, we make a friend and take you to the sea to catch crabs and share the feeling of eating crabs together!" Thank you! ”
Crab is delicious, but the first person in the world to eat it will know, so the scene of seemingly idyllic life can be considered as a grand plan of Jiajue Motorcycle to invite dealers across the country to "catch turtles in the five oceans and catch the moon in nine days"!
Let's look forward to the 2022 Chinese market of Jiajue Motorcycle to start again! Counting down, a car is released every month, presumably in 2022, China's motorcycle market will become more and more exciting!