In recent years, "motorcycle culture" has become a buzzword in motorcycle circles, and many phenomena in this group have been labeled as "culture", such as motorcycle travel, modification and so on. More and more motorcycle companies are also very willing to link their products or brands with "culture" and take "culture" as a selling point. In fact, this is precisely the performance of no culture, but also a kind of lame marketing behavior that is eager for quick success. What is culture? For motorcycle brands, culture is the accumulation of precipitation, is the deep connotation given by the years, is the inheritance of mature car series from generation to generation, and is the brand confidence from the inside and outside... Looking at the domestic motorcycle, there are not many motorcycle companies that can really be linked to "culture", but Peugeot Motorcycle is definitely one of them.
The moisturizer is silent
If you take a closer look at the peugeot motorcycle launched after 2013, you must be impressed by its strong "fan car" attribute. The author said this, by no means to say anything, but any car fan who knew a little about the domestic motorcycle at that time would have a similar feeling. This feeling comes first from the styling of Peugeot motorcycle products. At that time, in the topic of Peugeot motorcycles between the author and fans, the most heard was everyone's affirmation of the appearance of Peugeot motorcycles.
Indeed, in the domestic motorcycle market after 2010, Peugeot Motorcycle's product shape can be called a "maverick" existence - passionate, stylish, infectious romantic atmosphere is endlessly evocative. For fans who see more conformist styles, the distinctive personality of Peugeot motorcycles is full of temptation, and among the Peugeot motorcycle owners I have contacted, the vast majority of people have bought because they have not been able to resist the temptation of appearance. In fact, until today, the appearance of the shape is also one of the decisive factors to stimulate the desire to buy, but also many motorcycle companies in the product research and development of the top priority. In this regard, the advantages of Peugeot motorcycles are very obvious, which can be called "unique" - the century-old history of the french system and the deep accumulation of brand shaping skills allow them to make flavors even if they are handy. In contrast, most motorcycle companies in the same period are indeed not on the same level as Peugeot motorcycles.
It can be said that even today, Peugeot motorcycles are the most recognizable (at least one) brand in the Chinese motorcycle market, in their products, whether it is a well-behaved urban pedal, a classic model full of charm or a youthful and dynamic sports pedal, you can glimpse the difference from other brands of similar models - the unique personality and texture of French or European models. The distinctive brand recognition makes Peugeot motorcycle gradually stand out in the noisy sea of motorcycles, and the beautiful little lion attracts more and more urban trendy men and women, becoming a scenery in the fan circle.
Limited by the small number of cars and the low base of the target audience, Peugeot did not sell well in the first few years after entering the Chinese mainland market. In the face of very bland market performance, Peugeot Motorcycle's original intention has not changed, they have enough patience and resilience to deal with the hustle and bustle of the market and even the doubts of the motorcycle circle, and step by step in the direction of identification.
A point of hard work may not be exchanged for a harvest, but there will always be a reward for paying. For Peugeot, the rise of presence in the fandom is the biggest gain. I remember that before 2015, I often went to the shop of a dealer friend in a certain place, and I also participated in several leisure trips organized by them for car friends (customers). The most intuitive feeling is: at first, I saw that most of his daily unbox sales were cars of other brands, and then the sales scene of Peugeot motorcycles gradually became common; in the initial outing, it was almost the exclusive activity of another joint venture brand he represented, and later, more and more riders rode Peugeot motorcycles to participate in the activities, and Kisbee100, Vivacity125 and other models became eye-catching embellishments in the queue...
During that time, I also met a group of scooter-loving boys, their training cars are Kisbee100 or Streetzone100. According to the fans, these two small pedal power (especially the staying power) foot, the frame is solid, the handling is light, the skill action is handy, and the cost performance is also very high.
In the terminal market, in the grassroots clubs, among the practitioners and fans I met, many people affirmed the continuation of the complete car series of Petrocente motorcycle products, and also criticized the short-lived chaotic product camp of some brands " East Hammer West Hammer " car series. Only with enough self-confidence and patience can we go down a solid road like Peugeot Motorcycle, of course, the premise is that there is enough technical strength to support.
What the author has seen and heard in dealer friends is actually a microcosm of the development process of Peugeot in the Chinese mainland market - it does not look like a plague, but in fact, step by step, they know what they should do, how they should do it, they use constantly improving products to find the entry point, subtly affecting the audience, but also in the gradual growth of the fan group and the changes in the needs of fans, looking for opportunities, making preparations for adaptation...