Text | Karakush
Mr. and Mrs. Lao Wang (zero-running community user @ Wang Kid) bought an electric car and drove it around China half a year later.
The first circle starts from Shenzhen Luohu, through jingchu zhongyuan, straight up to Inner Mongolia Erlianhot, and then through Beijing and Hebei straight down southeast to Shenzhen, running through the north and south, back and forth 8,000 kilometers of clouds and moon. Say go, go, the plan is like this:
Soon after returning to their leisure, even the travelogue was not updated, and Lao Wang and his wife set off to start the second circle, from 318 lightning into Tibet, through Ali to southern Xinjiang, and then turn right to Gansu, encircling the great northwest.
You will intuitively feel that the two mouths are quite luxurious, micro-service out of the tour, history of the landscape, a wheel is ten days and a half month, presumably professionally rammed a five-seat / six-seat large SUV, open-country, large, five-star, with a cup of wild coffee to measure the land of Shenzhou, life is endless, tossing and turning, ordinary life has no power to fight back.
However, the goose, doesn't seem quite right.
Going north to Inner Mongolia, they only prepared a total of 20,000 yuan, packed camping equipment, necessary soft, and charging cables before going on the road, and finally the actual cost will be more than 10,000, "costing less than the price of a drone." The most economical is accommodation, which is less than half of the high-speed fee, because many times it is half a tent and lies down in the car.
They are not driving the kind of electric vehicle that has a range of more than 1,000km, or the kind of electric vehicle that can call for help and power up with one click, there is no three rows of six seats, no four or five meters long body, or even an SUV.
It is an ordinary small zero run, which is not a new high-performance SUV zero run C11 released last year, but the alloy slug zero run T03 of 75800 yuan.
It is the same car, on the grassland and down the national road, and also through the no-man's land where there is no gas station, let alone a charging station. Is this the flower path that the zero-run T03 can take? Prado wanted to call it magic.
Buy groceries at your limit
After all, a car like the Zero Run T03 seems to have a mission to buy groceries.
Lao Wang was also purchased as a grocery cart, and many users must have held the same original intention, but after using it, they found that the ability to buy vegetables with zero-run T03 and the ordinary grocery cart did not seem to be in a grade.
First, its power quality is complete, it can run out of the urban comfort zone, run on the high speed, buy vegetables across provinces, pick flowers across clothes, and even thousands of miles. NeDC's cruising range is 403km, and even in the harsh climate of the Great Northwest, the actual mileage can be maintained at more than 300km in October when the windshield can freeze before staying outside for a while, to support a day's drive.
Without a little mileage foundation, it is impossible to disperse the steps of Tibet. Lao Wang wrote that in the Ali region, the westernmost part of Tibet, there are no charging piles throughout the whole process. To walk a place, charge a night, after arriving in Doma Township is a 350km+ no-man's land, not even a gas station. Replenishment is to rely on the charging gun with the car.
The zero-run T03's energy recovery system comes in handy, with a single pedal control in most conditions, resulting in a further 15%-25% increase in range. When they wanted to leave the Qinghai-Tibet Plateau, they ran nearly 500km, and there were actually only 30km left in the middle of the road, and they met a enthusiastic villager who used a pickup truck to help drag and charge, dragging 60km for 200km.
Onlookers exclaimed, I have never seen such a high-wind and bright festival operation. As everyone knows, using love to generate electricity also requires technical support.
The second is safety, not only to say that the airbags are complete, but also to provide psychological safety for the long distance of the car. If Lao Wang and his wife are the bold cases of the artist, under the TAG of the zero run APP community #Looking for zero run self-driving travel officers, there are many zero run T03 punk players.
For example, @ all the way to the north of the mustache, planned to drive from Haikou to Mohe Arctic Village in a month and a half, has driven more than 8,000 kilometers to Changchun, as a result of the Epidemic situation in Harbin, it had to stop driving, transfer to the train to continue. Another example is @Xiaohua, starting from Guangzhou to Lhasa, the liver opened 5700km in 17 days.
Holding a handful of millet dares to contract a state banquet, in addition to excellent psychological quality, cooking utensils are naturally touching.
Zero-run T03 is some long-distance underpinnings, equipped with Leap Pilot intelligent driving assistance package, in addition to the commonly used alphabet set (FCW, AEB, LKA, LDW, etc.), but also contains the ACC adaptive cruise system, which is a highlight within 100,000 yuan, especially a few hundred kilometers a day of high-speed long-distance, automatic car can make people slightly relax the tightness of hands and feet, is simply a humanitarian function.
In addition, there are LSF low-speed car follow-up and APS intelligent parking for urban scenarios, so that daily grocery shopping can also achieve double burden reduction. It is worth noting that zero-run T03 is one of the few products with one-click automatic parking function within 100,000 yuan.
Third, it can also hijack itself and not let you be empty and lonely and cold. The central control is arranged with a 10.1-inch high-definition touch screen, which can be linked with the LCD instrument screen to switch the screen of navigation music; the virtual interaction personnel is small zero, providing an intelligent voice interaction system, listening to songs, playing nonsense, and taking photos with the ancestral "journey" function.
No matter how you look at it, this car is more than just a routine in the city, can only listen to the simple FM, only looks sweet, only the most expensive grocery cart.
The logic of high-end smart cars
The market is such a stereotype of buying a vegetable cart, and the lack of weight is less than two but can be forgiven. This stems from a lot of historical shortcomings and peer contributions, fundamentally because the actual cost limit of the car is really difficult to do advanced.
The car capacity is small, the battery loading capacity is relatively small, the duration is limited, the mileage peak of 300, 400km for the consumption willingness to draw a preliminary grade, the pricing will not be too high; in order to maintain profit margins, sometimes it is unable to be decent, not to mention the advanced and noble configuration.
According to the quality point of view, zero-run T03 is almost within 100,000 yuan of the most intelligent and luxurious configuration of the product, and even cross-level alignment. Of course, it is not because of charity, but thanks to a high degree of self-research to control costs.
For example, ACC has lowered the entry threshold at a speed visible to the naked eye in the past five or six years, but the basic threshold has been maintained at 100,000-120,000 yuan. This kind of L2 level ADAS function, self-research cost is not low, the impact of consumer decisions is not high, many brands are directly looking for suppliers, like independent brands are mainly used in mainland, Bosch, Autoliv and so on. The higher the concentration, the more fixed the cost price.
Zero run is through full independent research and development to solve the cost structure problem. Thanks to the original dahua security background, they from the perception of hardware on their own, zero run T03 small cut, arranged 15 high-precision sensors, including three cameras (a monocular, a parking, a face recognition), a millimeter wave radar, and 11 ultrasonic radar, to support ten L2 level functions, and can be OTA upgrades.
At present, from the intelligent driving algorithm, platform architecture and other software systems, to the electric drive system, zero-run has been rid of supplier dependence, research and development capabilities and engineering capabilities are both touching, but also there is room for the use of other higher configurations, such as the same level of rare four-wheel disc brake, can make the zero-run T03 braking distance shorter and more stable.
We can ask one more layer of questions, why does the car also need to be smart and advanced? Some friends believe that people's consumption expectations for cars are not high, and using the least amount of money to solve the transportation is the highest priority mission, so the others are heavy redundancies and should be abandoned. On the one hand, this compromise is to solve the just need from the user's point of view, on the other hand, it is actually a pseudo-product thinking, and the essence is only a shame for the current "can't do it".
In the category of intelligent electric vehicles, it should not be based on the size of the model to distinguish between smart or not, reliable or not, comfortable and convenient multi-functional or not.
Size is only one aspect that reflects individual needs. I'm a single dog, I want to be a licking dog occasionally, or I'm bound to two four-legged beasts and have three generations in the same room at all times; do I prefer to walk flexibly or prefer to travel in a row; I want to be soft and invincible, or I want to be majestic.
But the size should not decide whether it is worthy of intelligence, whether it is worthy of the village network, whether it is worth using technology to enhance the sense of security, intelligence is worthy of being gradually given to all models as the basis for travel, and it is also worth being expected by all consumers, whether you can afford 300,000, or only enough for 70,000 or 80,000. This equal rights recognition of automobile intelligence is also something that zero running is putting into practice.
In fact, zero running has already run through the T03's high-end smart car logic with market results. Although according to the traditional classification, the zero-run T03 is not low in the same level, and there are a lot of cheaper and half-cheaper options, but consumers agree with the return on investment.
Last year, the cumulative order volume of zero-run T03 exceeded 50,000 units, the cumulative delivery was close to 40,000 units, and the single-month delivery volume gradually stabilized to 5,000 units, ranking seventh in the new energy best-selling ranking, and the ranking increased month-on-month.
Not optimistic about the counterattack
Today, more and more users are voting with their feet, proving that the concept of zero running is correct and self-developed is valuable. We also see more and more electric cars within 100,000 yuan beginning to make configurations, so that more "small" needs can match the good products of intelligent modernization. It can be said that this is the trend of cars brought up by the zero-run T03, opening up the subdivision of the intelligent electric car.
If you look closely, there are almost no other smarter electric cars on the market at present, and there is no smart electric car smaller than it, and the zero-run T03 is at the forefront of the tide. Until the end of last year, the 2022 zero-run T03 was listed, self-revolution, and the equipment was upgraded.
The 2022 zero-run T03 increases the maximum motor output to 80kW, accelerates 0-50km/h by 4 seconds, upgrades many smart configurations to standard, and superimposes the latest ESC body stability control and 15-inch aluminum ring wheels, while the price is capped at more than 80,000.
This allows zero-run T03 to further consolidate product strength and better gain a foothold in the market.
In 2020, the zero-run T03 was first launched on the market, which is considered to be a dividend model that followed the outbreak of the pure electric car market, and was a self-help plan for zero-run in order to save the situation of failure that was not optimistic at that time. Looking back today, it has successfully helped Zero Run rise from a marginal new brand to the mainstream threshold, achieving a phased mission, while at the same time, it is also increasingly reflecting long-term value.
Compared with the same level, it has a very strong scene generalization ability, which can break through the bottleneck of the use of the same level of models, so as to have more diversified market prospects and longer-term sustainability, so that the market segment has more imagination space. The high degree of urbanization determines that the trolley will be the mainstream solution for future mobility, and betting on the trolley product and market is a strategic vision.
With the continuous iteration of products, the high-end attributes and intelligent capabilities of the zero-run T03 advance layout will gradually show their advantages in the gradually intensifying future segmentation competition.
The struggle trajectory of zero-run T03 can quite represent the struggle trajectory of zero-run enterprises, and can also reflect its entrepreneurial spirit. From the micro, not optimistic, but also continue to compete, continue to do technological innovation, to get the opportunity to overtake in the corner, the core technology in their own hands, to obtain real freedom.
Not optimistic because it is not understood. From zero-run T03, to later technology masters zero-run C11, the world is understanding zero-run. As long as you are still fighting, you are a fighter for fate rather than a loser, and you always have the opportunity to fight to the leading position.