IAUTO
Speed Depth Attitude
Introduction |
2022/01/07
Compared with the "curve overtaking" on the new energy road, isn't the catch-up of the big straight road and the return of the feather more exciting?
Reporter丨Wei Jinqiao
Responsible editor 丨 Du Yuxin
Editor 丨Zhu Jinbin
In the past, when it comes to Chinese brand sports performance cars, you may not be able to think of any brand and product, after all, China's automobile industry started late, subject to historical and technological precipitation factors, it is indeed difficult to have the strength and achievements comparable to the Century-old Automobile Industry in Europe and the United States.
And when Tesla opened the track of smart electric vehicles, the original competition in the automobile industry has one more way. Whether it is to open a new track with new energy and intelligence, use new rules and gameplay to launch a transcendence of the European and American automobile industry, or insist on catching up in the traditional car track field such as powertrain, chassis, adjustment and control, many car companies and brands have the answer in their hearts.
In fact, the increasingly hot new energy track shows that the vast majority of car companies and brands have chosen the former, and some of the old European and American car companies have also announced that they will no longer invest in the new internal combustion engine powertrain. However, as a high-end brand in China, Lynk & Co has not compromised on this, but has insisted on products and investment on the road that it believes is right, even if it is moving towards a track with few people.
From the recent official delivery of the customized version of Lynk & Co 03+ Cyan, which really opened the performance car to the street, to the three consecutive championships of the Blue Legion on the WTCR track at the end of last year, refreshing the new height of China's auto sports in the international status, and the cumulative delivery of Lynk & Co 03+ models into the 10,000-car mark, countless facts and actions have proved that Lynk & Co's persistence in the performance car track, in terms of creating its own performance car culture belonging to the Chinese brand, has broken through the ice and gradually bloomed brilliant flowers on the seemingly impossible track.
From means of transportation to car sports
What is the essence of the car? Is it an efficient means of transportation as an alternative to horse-drawn carriages, or the speed and excitement of engine roar? Everyone has an answer in their hearts, but countless histories and facts tell us that there is an inseparable relationship between the automobile and sports.
Transportation is the foundation, fast and furious is the advanced, and there are many examples of motor sports to enhance and create a brand. Just like Mercedes-Benz's dominance on the F1 track, it continues to consolidate the position of Mercedes-Benz as the inventor of the car; just like the glory of Audi, Toyota and Ford in Le Mans, it has brought a strong halo effect to their brand building.
Moreover, Mazda became famous on the track with a rotor engine, and the way these brands moved in the car has brought a strong influence to the development of the brand and the promotion of technology. Mercedes-Benz AMG, BMW M, Audi RS and other labels are not only a symbol of the brand's technical strength, but also an important promoter for these brands to establish a brand mentality in front of consumers.
But back in China, due to the late start of the automobile industry, people's cognition of the automobile is only a means of transportation, or a symbol of identity strength and face. In addition, in the past, Chinese brands as a whole have little technical accumulation in the automobile industry, and there is little soil suitable for the growth of performance cars and performance car culture, and car companies are even more reluctant to invest in performance cars and automobile sports culture, so performance cars and performance culture have always been a blank area for Chinese brands.
Although Chinese brands have also worked the road of performance cars or sports cars, such as China's Kubao, BYD's S8, etc., these products have little to do with performance and auto sports, let alone bring a performance and car sports culture, in addition to reproducing the style of sports cars and only having affordable prices.
However, the development of automobile sports, driven by the times ushered in a good opportunity, when the Chinese automobile market for many years dominated the world's largest automobile market, when China's generation after generation of people grew up on the wheel, more and more young people's cognition of the car from the basic to mature, modified cars, second-hand cars and other markets have been continuously recognized by consumers and even policies, and the soil of automobile sports and performance culture has been further nourished.
Looking at the current automotive market, sporty and personalized products are very popular, and the vast majority of car companies are also closely related to the sports gene elements in the launch of some new products. This undoubtedly shows that sports and performance, as the fundamental core of the car, are inseparable from the car and performance, and will certainly be pushed forward with the development of the car.
Therefore, from Lynk & Co 03 to 03+ to 03 + Cyan Customized Edition, after solving the user's pursuit of appearance, configuration, quality, safety and intelligence, Lynk & Co continued to advance and moved towards the deep water area of sports performance, which is obviously in line with the trend trend of automobile development, and also conforms to the historical law of automobile development and maturity.
In particular, the Lynk & Co 03+ Cyan customized version of the model, on the basis of the Lynk & Co 03+ model, added carbon fiber large tail and front four-piston fixed sports calipers, and used the same color of the WTCR Touring Car World Cup Annual Champion 03 TCR racing car, with a blackened roof and the same pull of the champion, as well as a number of Cyan logos on the body and interior, so that the champion spirit was crowned.
In the invisible place, the Lynk & Co 03+ Cyan customized version also has enough adrenaline rushing places, such as the maximum horsepower of 265Ps, 380N·m peak torque, 5.7s zero hundred acceleration, 33 meters of 100 km braking distance, and ten adjustable BILSTEIN shock absorbers.
All the strengths are gathered, and the Lynk & Co 03+Cyan customized version anchors the highest level of the Chinese brand A-class sports car at a price of up to 256,800 yuan, and undoubtedly becomes the strongest representative of the Chinese brand sports performance car.
With the addition of more young consumers, the automobile modification industry is gradually tending to personalize and customized features, and the emergence of the Lynk & Co 03+ Cyan customized version will become the ideal car for more sports car enthusiasts to realize the legal launch of modified cars on the road, and also promote the landing of Chinese brand sports performance vehicles from the track to the street.
The 03 family broke the ice for Chinese cars
In China, a country where cars are bought for comfort and home, the mention of sports sedan Civic may become an option in most people's minds. But now, when it comes to sports cars, Lynk & Co 03 has also become the one that has been benchmarked, and it has taken the sports car as a breakthrough, has torn open a hole in the moat of the joint venture car, and began to regain the lost land that originally belonged to itself.
From the "Tide Burning Sports Car" 03 to the "China Performance Car" 03+, and then to the 03+ Cyan Customized Version of the same Cyan Blue of the 03 TCR racing car, every time Lynk & Co launches a new model of the 03 family, it represents the advancement of the Lynk & Co 03 family in product performance, which is the embodiment of Lynk & Co's accurate insight into the sports performance car market, and has also been recognized by the market.
According to the data, since its listing in October 2018, the cumulative sales of the 03 family have exceeded 200,000 vehicles, with an average monthly sales volume of more than 7,000 vehicles, which has not only become the sales responsibility of the Lynk & Co brand, but also the successful surpass of 600,000 vehicles with high quality in 5 years (only more than 4 years after the official sale of cars), establishing an excellent image of China's high-end brands, and achieving a victorious breakthrough of Chinese brand cars under the siege of mainstream joint venture cars.
It is worth mentioning that the weighted average sales price of the Lynk & Co 03 family is 147,000 yuan, which is 8,000 yuan higher than the Honda Civic, and also far exceeds the average selling price of the current mainstream joint venture cars of the same level. There is no doubt that the growth of the Lynk & Co 03 family has broken through the "ice" for Chinese brand cars.
Chinese consumers are picky, and their eyes are even brighter. In such a fierce competition environment, the ice-breaking of Lynk & Co 03 must have its hot selling reason. The success of the Lynk & Co 03 family in the same level of car market is the key and direct result of Lynk & Co to seize the needs of consumers, deepen user thinking, and win with product power.
The DNA of the five high products of "high value, high performance, high technology, high safety and high value" makes it easy for consumers to remember what is Lynk & Co, and behind this is the precipitation of CMA architecture advanced technology, so that Lynk & Co has the same level of leading product strength and system advantages, so that consumers harvest absolutely leapfrog product experience.
The power of the product is only the foundation, the establishment of motorsport and cultural systematization, which requires more thinking and stories. Therefore, Lynk & Co also established a performance car club, introduced the world's top "E-sports WTCR" e-sports events, launched the "Lynk & Co Peak Driver Program" and "Speed Driving Enjoyment" LPCC members exclusive training, to create a Lynk & Co fit challenge, and relied on the Ningbo International Circuit to set up a Lynk & Co Auto Sports Experience Center, Lynk & Co has established China's first complete auto sports culture ecology from professional drivers to professional players to enthusiasts.
Performance cars and motorsports are the truest portrayal of automotive culture and automotive strength. A country without a well-known performance car cannot build a good car. From Fit to GK5, from Golf to Golf R, from Civic to Type-R, the modification circle of these products has formed a unique racing culture, and the sense of value brought by the penetration of this culture and the impact on consumers cannot be replaced by any product.
Therefore, the Lynk & Co 03 family is not a model that can measure its value only with sales data, to a greater extent, it interprets the brand spirit of Lynk & Co to break through with a higher-order attitude, and single-handedly carries the banner of China's performance car, which has found the right to speak for Chinese car brands in the performance car market, representing the new trend of China's automobile culture and automobile consumption double-line upgrading. At the same time, it also reflects the driving force of Chinese brands to promote the development of China's performance car market and the driving force of Chinese automobiles from big to strong.
Suddenly found that there are not many players of Chinese brands on the performance car track, Lynk & Co is like a lone warrior, who does not shy away from the gap with mature car companies in Europe and the United States, silently practices internal skills, secretly in the blank field of Chinese brand performance cars, and completes the catch-up with old car companies and brands in Europe and the United States, this persistence and tenacity of spirit and courage are admirable.