Under the decline of subsidy policies, how to maintain the vitality of the new energy vehicle market
It must be said that new energy vehicles can be favored by consumers, and can maintain a good growth trend in the case of the overall market situation of the automobile market, which is inseparable from government subsidies. It is the strong subsidy that gives new energy vehicles strong market vitality and has been recognized and accepted by consumers. If subsidies are reduced or cancelled, what kind of changes will be brought about, and whether market vitality can be maintained is a question worthy of consideration and attention.
According to media reports, on December 31, 2021, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission jointly issued the "Notice on the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles in 2022", saying that in 2022, the subsidy standard for new energy vehicles will decline by 30% on the basis of 2021. That is to say, in 2022, when buying new energy vehicles, consumers will receive 30% less government subsidies than in 2021, which means that spending will increase by 30%, which will indeed have a certain impact on consumers.
Although this policy is not suddenly introduced, as early as April 2020, the four ministries and commissions jointly issued the "Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles", which clarifies that "in principle, the subsidy standards from 2020 to 2022 will be reduced by 10%, 20% and 30% respectively on the basis of the previous year", whether it is automobile production, distribution enterprises or consumers, they have been relatively fully prepared, but when the policy really lands, It will still have a certain impact on consumers' enthusiasm and desire for consumption. In 2022, before the subsidy policy is completely withdrawn, it is worth looking forward to whether there will be a new wave of growth because of subsidies. Although the subsidy policy is 30% lower than in 2021, after all, there are still subsidies, and after 2022, it is really past this village that there will be no such shop.
The fact is also that in the face of the near-white-hot competition in the automobile market, fuel vehicle manufacturers are not having a good time, and new energy vehicles can stand out and lead the way, relying on government subsidies, as well as future policy expectations, local priority in terms of licensing. Once the subsidy policy is all canceled, will there be a rapid colding of the market, and the enthusiasm of consumers to buy new energy vehicles will be greatly reduced, the power will be greatly reduced, and the enthusiasm will be greatly weakened, which is a severe test for automobile manufacturers.
Because, as far as the current situation is concerned, in addition to the policy, new energy vehicles really have no more advantages than fuel vehicles, such as the price is not competitive, the mileage is at a disadvantage, the charging facilities are not perfect, there are concerns about battery life, and the cost of replacing batteries is not expected to be good. If new energy vehicle manufacturers cannot find a solution as soon as possible, it will affect the vitality of the new energy vehicle market and will also affect the consumer enthusiasm of consumers. Even if the government forcibly promotes it, it is difficult to have a fundamental effect on the expansion of the new energy vehicle market.
Obviously, after the cancellation of the subsidy policy, the contradictions and pressures of new energy vehicles will gradually shift to enterprises and operators. The most core point is whether new energy vehicle manufacturers can make greater changes and improvements in product performance and price. On the one hand, through the improvement of the technical level, the improvement of the process level, the reduction of raw material costs, and the improvement of the management level, we can effectively reduce the production cost, operating cost and management cost, so as to achieve the purpose of reducing the sales price of new energy vehicles, attract consumers with prices, and tap market potential with prices, without relying entirely on the mandatory implementation of the government; on the other hand, in terms of performance improvement, can new energy vehicle manufacturers make more improvements and upgrades on the existing basis. It can maximize the level and efficiency of new energy vehicles in terms of performance, and can win the hearts of consumers, win the automotive market and win the future through the improvement and improvement of performance.
You know, no matter which industry, no matter which enterprise, it is impossible to live forever on subsidies and survive on policies. If this is the case, the vitality of the industry and enterprises will not be strong, and there will be a collapse one day. Therefore, for new energy vehicle manufacturers, only by constantly innovating, constantly exploring, and continuously improving the quality and quality of products can they not be bothered by subsidies and policies, and can they truly accept market challenges and gain competitive advantages.
For China's new energy vehicle manufacturers, they not only need to face the pressure of subsidy decline and withdrawal, but also face competition from international famous enterprises such as Tesla. If there is not enough improvement and promotion in terms of technology, products, performance, and price, it is quite difficult to gain a competitive advantage in the new energy vehicle market. The experience of the development of fuel vehicles in the past few decades tells us that it is far from enough to only introduce and cooperate, and it is impossible to enhance the market competitiveness of automobile companies, only independent innovation, with core technology and core competitiveness, can we occupy a place in the automobile market. Otherwise, you can only follow forever, always only get the benefits at the lowest end of the value chain, and always be stepped on the shoulders of others.