Based on a new starting point of millions of sales, we will enjoy the new trend of life. As Honda's world's hottest SUV, in 2021, VEZEL has made great progress, quickly breaking through 900,000 sales, reaching a new height of 1 million sales in October, and continuing the hot sales trend, with terminal sales of 20,478 vehicles in December, another record high! In the full year of 2021, the company sold 173,870 units, an increase of 15.6% year-on-year. In just 7 years, VEZEL has achieved domestic sales of more than one million, setting a record for the fastest speed for Guangqi Honda's models to enter the million-level. VEZEL has always been guided by the core of global quality and the concept of "enjoying urban life", and has established an unshakable leader position in the small SUV market.
Born for young people and evolving with the times, VEZEL has set off again with powerful genes to bring the 1.5L CVT Elite Smart Edition with upgraded configurations for the new generation, priced at 135,800 yuan and limited to 10,000 units nationwide. On the basis of the existing high-value configuration, VEZEL 1.5L CVT Elite Smart Edition has added a new feature-rich DA screen, supporting Bluetooth phones, music functions, car high-definition rearview image functions with three modes, etc., and equipped with high-end configurations such as plasma air purifiers, bringing consumers a more savvy choice.
VEZEL always keeps pace with the strength and value of products that keep pace with the times, and accompanies young people to find their own rhythm of life. The 1.5L CVT Phantom Night Pioneer Edition, which was released in October 2021, continues to circle fans with a youthful attitude and has won the love of many "smart fans". The 1.5L CVT Elite Smart Edition launched this time provides a unique insight into the needs of young consumers, making the VEZEL brand more youthful and competitive, and continuing to lead the high-value trend of the small SUV market.
Million Starting Point Refresh Smart Choice, 1.5L CVT Elite Smart Edition Value Advancement
VEZEL has always been able to meet the needs of consumers with a globally unified high-quality, exquisite avant-garde appearance and intelligent avant-garde technology. On the basis of the existing high value, VEZEL 1.5L Elite Smart Edition has added many practical and convenient configurations, bringing more valuable elite car life experience to savvy consumers.
Intelligent technology has been upgraded again, and VEZEL 1.5L CVT Elite Smart Edition has added a multi-functional DA screen, built-in Baidu Carlife interconnection, and seamlessly connected to massive mobile life fun. Supports the on-board HD rearview image function with three modes, making reversing into storage easier and more convenient by optimizing visibility. At the same time, the new DA screen also supports intelligent navigation, Bluetooth phones, music functions, etc., making driving full of convenience and fun; and has a rare steering wheel shortcut control function at the same level, the steering wheel can see rich information without leaving the hand, more convenient and safe.
The interior space experience has evolved again, and the VEZEL 1.5L CVT Elite Smart Edition has specially added a rare plasma air purifier of the same level, which can effectively block harmful substances such as PM2.5 particles, quickly purify the air in the car, and create a fresher and safer healthy space for users.
To meet the needs of young people, VEZEL has achieved the perfect combination of stylish and exquisite appearance and super practical performance. The luxurious panoramic sunroof brings a large view that can be compared to the "convertible"; under Honda's original "MM" space concept, VEZEL has created a practical space that is far beyond its peers. At the same time, VEZEL provides two sets of powertrains of 220TURBO and 1.5L to bring richer driving pleasure to young people, and is equipped with advanced intelligent technology configurations such as Honda SENSING safety super sense system and Honda CONNECT intelligent guide interconnection system to meet the needs of young consumers for a better life.
The small SUV market has always been fiercely competitive, and the addition of VEZEL 1.5L CVT Elite Smart Edition will once again enhance the market competitiveness of the VEZEL brand, capture more young users, and continue to write a new legend of the "million sales era".
Better understand the high-value elite life, and create a wonderful journey with millions of users
As Honda's first global small SUV model, the VEZEL series has been selling well for 8 years, and with its exquisite and stylish appearance, highly global excellent quality and diversified rich value, it has won the love of nearly 130 countries and more than 4.5 million intelligent fans around the world, leading the new trend of the small SUV market in the world, and becoming a well-deserved "top stream".
Deeply understanding the emotional demands of young consumers, VEZEL continues to communicate with young consumer groups with young and precise marketing strategies, and resonates with the same frequency in a higher dimension. From the "Avant-garde Art Marketing" in 2014, to the "Industry Marketing" in 2019, and now to the "Elite Life Marketing", VEZEL has always walked with young people all the way and become the "trendsetter" of exquisite and fashionable urban life.
In addition, VEZEL frequently dominates the list of major awards, with high-quality product strength and strong brand strength recognized by the market, "adding weight" to the determination of young people to buy cars. In the 2020 Consumer Reports vehicle reliability rankings, the VEZEL series ranked fourth with a score of 90 points, becoming honda's most reliable model; 58 cars and J.D. In the "2021 China Automobile Retention Rate List" jointly released by Power, VEZEL won the No. 2 retention rate list of small SUVs for the second time, and more young users were fans with a stable high retention rate all year round.
Consolidate the million car owner base plate and create a wonderful journey with more users. Strongly entering the "Million Sales Club", VEZEL will continue to gain insight into what consumers need and think, with continuous innovation and evolution of product value and diversified and rich product choices, and jointly open a more colorful and exquisite ideal urban life with more young "zhi fans"!