In the Chinese auto market, speaking of FAW-Volkswagen, it is a leading car company that no one knows and no one knows!
As a joint venture car company that has been established for more than 30 years, FAW-Volkswagen has become the most dazzling presence in China's automotive industry since its birth, and its launch of a number of excellent products has won the love of Chinese consumers. In 2022, how will FAW-Volkswagen perform in 2021, which has just ended?
According to the 2021 annual sales data released by FAW-Volkswagen, its cumulative terminal sales of new cars are 1857777 units (including Audi imported cars), which not only won the sales championship of domestic passenger car companies again, but also further consolidated faw-Volkswagen's leading position and advantage in Chinese passenger car companies. You should know that this is the honor of FAW-Volkswagen winning the annual sales champion in the passenger car market for three consecutive years since winning the annual sales championship in 2019!
We look at the data at a deeper level, among which the Volkswagen brand has 988677 terminal sales units throughout the year, the Audi brand has 700088 terminal sales throughout the year (including 79,388 imported models), and the Jetta brand has 169012 terminal sales units throughout the year. It is worth mentioning that as a brand of FAW-Volkswagen that has just been established for a long time, the Jetta brand still delivers eye-catching results of up to 8.9% year-on-year growth in the context of the decline in the automobile market throughout the year!
Many people will ask the question when they see this: in the context of the global chip shortage, why does it feel that FAW-Volkswagen does not seem to have been greatly affected? After all, in the middle of the year, many car companies because of the lack of chips, resulting in factory production suspension, production reduction problems, and FAW-Volkswagen as such a large leading car company, how does it deal with this problem?
This is undoubtedly due to the strong output guarantee of FAW-Volkswagen itself, in the face of other force majeure factors such as global chip shortage, FAW-Volkswagen not only to quickly grab resources, ensure production and multi-party coordination to ensure chip supply, but also to achieve extremely efficient real-time dynamic adjustment of production plans, continuous optimization of production arrangements, in order to achieve centralized resources to meet the priority production of users like the car.
It is worth mentioning that on December 23, 2021, under the condition that the global automotive market is still in a state of chip shortage and rising raw materials, FAW-Volkswagen has achieved a record high single-day production peak of the whole vehicle, reaching a staggering 10,777 units, and finally won the 2021 passenger car sales champion with a super high output of 1700777 vehicles in the whole year! In addition, FAW-Volkswagen is also continuing to make efforts on the road of electrification transformation, and it has launched a total of 4 pure electric models in 2021, including ID.4 CROZZ, ID.6 CROZZ, Audi e-tron, Audi Q4 e-tron and other intelligent pure electric vehicles that have been loved by consumers after listing.
As we all know, from 2019 to the present, the automobile market has faced the most difficult time period in history, including a variety of force majeure factors such as the cold winter of the automobile market, the impact of the epidemic, chip shortages and soaring raw material prices, but FAW-Volkswagen has won the annual sales championship for three consecutive years with a contrarian growth attitude in the past three years, which can be described as full of gold!