Editor's Note: Ford's stock price surged nearly 140 percent last year, far outpacing Tesla's nearly 50 percent gain; Ford wants to become the second-largest electric vehicle company in the United States, only because of the strong support of traditional states. Not enough Tesla "trendy", at the same time, the competition with many established car companies is very >>
Author: OrlyWu
Edit: Ian
Ford's stock price surged 140 percent last year, surpassing Tesla
Shares of century-old Ford Motor $F surged nearly 140 percent last year, beating Tesla $TSLA (49.76 percent), General Motors $GM (40.8 percent) and many new evide start-ups, publicly available data showed.
CEO Jim Farley, who took office in October 2020 and promised to be more open and transparent to investors, launched a "Ford Plus" restructuring plan to shift more resources to making electric vehicles. Since Farley took the helm, the company's stock price has risen more than 200 percent.
Source: Huasheng Securities
Farley, on the other hand, is even more aggressive and unabashedly ambitious in front of the media, and recently in an interview with the American automotive magazine "Automotive News", he said that the brand hopes to become the second largest electric vehicle manufacturer in the United States in the next two years.
Yesterday (January 4), Farley announced on Twitter that due to the market demand is too large, the company has increased the production plan of F150 Lightning from 40,000 to 150,000 units, and the production of the Mustang Mach-E electric crossover will triple. Ford predicts that by 2023, annual production will reach more than 200,000 vehicles.
Source: Twitter
Where did Ford's confidence come from?
In traditional industrial states, Ford's popularity is high.
According to Experian, in the first 10 months of 2021, Ford registered 1,235 Mustang Mach-E electric vehicles in Michigan, or about 21 percent of the state's total number of registered electric vehicles. Michigan is where Ford has the highest number of electric vehicle registrations, and Ford claims that more than three-quarters of the subscribers to the all-electric F-150 Lightning are new to its brand, so the trend of increasing market share is likely to continue.
In addition, in traditional industrial agglomeration states such as North Dakota, Maine, South Dakota and Wisconsin, Ford's electric vehicle market share has reached more than 10%, but it is still far below Tesla's 40%-70%.
In China, Ford officially delivered the first Chinese-made Ford Mustang Mach-E in China on December 26, 2021. According to the company, the direct sales store network in China's major metropolitan markets currently includes 25 stores and is growing.
Compared with Tesla, Ford is still "traditional"
All new energy vehicle brands can not escape the fate of comparing with the current big brother Tesla, and the masses are accustomed to comparing the Model Y with the Ford Mustang Mach E, which is because they are both SUV models.
Auto blogger EVANNEX summed up the similarities and differences between the Tesla Model Y and the Ford Mach E. From the table, we can see:
In terms of hardware configuration, the gap between the Ford Mach E and tesla Model Y is not large. However, in terms of ecological construction, Tesla is more like a new energy vehicle in the true sense, and the scientific and technological attributes of electrification and networking are full; and Ford still retains many of the characteristics of "traditional fuel vehicles", and even cannot access the Internet.
From the price point of view, Ford has an advantage. Under a similar configuration, the Ford Mach-E is typically lower than the Model Y.
Source: insideevs
Not only Ford, but many traditional car companies are speeding up
General Motors
At the Ultium Day event in September 2021, GM unveiled a new third-generation pure electric platform, the Ultium ("Aoteneng") platform, to the Chinese market. According to the plan, GM will invest 50 billion yuan in the next five years to launch 10 domestic models of the Aoteneng platform.
The representative general electric vehicle product is the world's first all-electric pickup truck announced in May 2021 , the electric Hummer. As can be seen from the picture, Hummer still maintains the traditional pickup truck appearance, which is far from Tesla's Cyberruck, and Tesla's rival Rivian also maintains a traditional appearance, and once it was listed last November, the market value surpassed a number of traditional car companies, which shows how much pressure General Motors is facing.
Source: Network
Toyota
While Toyota $TM global CEO Akio Toyoda still doesn't believe that electric vehicle technology is the ideal solution for vehicle greenhouse gas emissions, Toyota has also recently released several electric vehicles, including its first electric car, the bZ4X, several more in development, and some from luxury brand Lexus.
Daimler Benz
On January 4, Daimler Benz $DMLRY unveiled the new Pure Electric Vision EQXX. It is understood that this concept car is based on mercedes-Benz's next-generation electric drive platform, thanks to the ultra-low wind resistance coefficient of 0.17, the energy consumption of 100 kilometers of the model can be reduced to 10KWh, and the endurance of a single charge can exceed 1000 kilometers. It is reported that vision EQXX will be officially small-scale mass production as soon as 2024, and the technology it contains will be used in the current new Mercedes-Benz electric vehicle series. This riotous retro model, the director really loves to love.
From the dynamics of the above enterprises, it can be seen that they all have the problem of slow research and development progress, or too much like "traditional fuel vehicles", not enough to be electrified, intelligent, and networked, and as to whether this is a disadvantage, it is a matter of opinion.
Once you miss the starting time, it is really not easy to catch up with Tesla; there is also their comparison, only to find that Ford's progress is indeed relatively rapid.
What does The Bank think?
Morgan Stanley released a report on Ford and General Motors in December 2021, predicting that Ford will sell 150,000 electric vehicles in fiscal 2022, while GM electric vehicle sales will reach 114,000; but in the next few years, GM will regain its dominance.
Among the current ratings given by Wall Street, GM is a strong buy with a target price of $73.85, which is still 12.34% upside from the current stock price; Toyota Motor and Ford Motor Vehicles are rated as recommended buys.
Source: Tipranks
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