Text/Liu Zhentao
The car dealer who cooperates with Huawei in depth, Xiaokang shares, have fallen again!
On the first trading day of 2022 (January 4), Xiaokang shares opened low, falling 3.86% intraday, and as of the close, Xiaokang shares fell 3.32%, the stock price was reported at 57.57 yuan / share, and the latest total market value was 78.29 billion yuan.
K-line chart data shows that in recent times, the overall decline in the stock price of Xiaokang shares has been large, and on December 24, 2021, the stock price also fell to a halt. From December 23, 2021 to January 4, 2022, in 8 trading days, the cumulative decline of the stock price reached 24.42%, and the total market value evaporated by about 25.2 billion yuan.
In the shareholder group of the scale Xiaokang shares, some investors said, "How Huawei makes you go up can make you fall down." ”
Recently, the car under Xiaokang Co., Ltd. has encountered the embarrassment of "the car has not arrived, the brand is gone", what is going on? Why can the change of Xiaokang shares be related to Huawei?
The reason is that Xiaokang and Huawei have a deep cooperative relationship in the field of new energy vehicles.
Xiaokang Co., Ltd. is mainly engaged in the research and development, manufacturing, sales and service of passenger cars, commercial vehicles, powertrains and other auto parts.
At the beginning of 2021, due to cooperation with Huawei, the stock price of Xiaokang shares soared, doubling several times, from the highest market value of 10 billion to 100 billion.
However, the performance of Xiaokang shares has not changed much because of cooperation with Huawei in new energy vehicles.
According to the third quarterly report, in the first three quarters of this year, the revenue of Xiaokang shares was 11.4 billion yuan, an increase of 24.11% year-on-year; the net profit attributable to the mother was a loss of 1.098 billion yuan, down 49.34% year-on-year.
More importantly, the recent decline in the stock price of Xiaokang shares may also be related to the cooperation with Huawei on new energy vehicles.
It is understood that on December 23, 2022, the AIOT Q&I M5 jointly created by Huawei and Xilix, a new energy brand under Xiaokang Co., Ltd., was officially released. This car is positioned as a medium-sized luxury electric extended range SUV, with a pre-price of as little as 250,000 yuan after subsidies.
Because the CAR's entourage is visible from Huawei's DNA, whether it is the appearance or the internal system, xiaokang shares were once considered to be the foundry of Huawei's car.
However, for the OEM relationship, Huawei responded that Huawei does not build cars, but only helps car companies build good cars and sell good cars, and Xilix under Xiaokang Shares is Huawei's long-term partner, not a foundry relationship.
It is worth noting that under the good news of the new car, the stock price of Xiaokang shares did not rise, but instead appeared to fall continuously, and on December 24, the stock price fell to a halt.
In fact, aiot M5 is not the first new energy vehicle built by Huawei and Xiaokang.
During the 2021 Shanghai Auto Show, Xiaokang's Xilis brand and Huawei jointly released the first mass-produced new energy vehicle, the Xilis SF5. Moreover, the car is sold in Huawei's flagship store.
As a new energy vehicle empowered by Huawei, with Huawei's "halo", the Syris SF5 has received great attention from the market.
According to auto media reports at the time, the order for the Xilix SF5 exceeded 3,000 units in just two days, and the order for more than 6,000 units in a week. With the hot concept of new energy in 2021, Xilis SF5 is sought after by the market, and the stock price and market value of the secondary market of Xiaokang shares have risen sharply, and the total market value once reached 100 billion.
In contrast, the release of the AIOT Q&A M5 has made the stock price of the secondary market of Xiaokang shares turn upside down. The reason is that the real sales of the Cyris SF5 are not ideal, and the advent of the AIOT M5 has brought "trouble" to the buyers of the Cyrus SF5.
According to Tencent Automobile, recently, the first batch of owners of Cyrus SF5 have said that Cyrus stores have changed to the AITO brand, Cyrus Huawei Smart SF5 has suspended booking, and the exhibition cars are off the line at a discount, so what do the old owners feel? This is a disguised suspension of production.
However, for whether the Celis SF5 was discontinued, according to Tencent Automobile, Huawei flagship store employees said, "SF5 did not stop production, but did not accept reservations, and now AITO asked the world M5 new car to go on the market, the production line mainly supplies M5, SF5 to see the manufacturer's notice." ”
On the black cat complaint platform, we also found that most of the consumer complaints about Cyrus SF5 have been found in recent times. The content of the complaints, mostly for the Celis SF5 production, after-sales, etc., more complainants said that less than two months to pick up the car, there are car friends did not get the car, suddenly now even the brand is gone.
More importantly, the real sales of Cyrus are not ideal. According to the data of the Association, as of the end of November 2021, the cumulative sales volume of the Cyrus SF5 is only 6997 units.
According to relevant media reports, in April 2021, during the Shanghai Auto Show, Yu Chengdong, CEO of Huawei's consumer business, shouted the target of "5 million vehicles per year" at the press conference of the Cyrus SF5.
From the real data, the gap is too big.
Perhaps in order to improve the situation in Huawei's new energy vehicle field, Huawei has launched a new model of AITO Q&A M5 with Xiaokang Shares. According to Sina Technology, in the 5 days since the opening of the M5, Huawei has received more than 6,000 orders, which seems to surpass the Cyrus SF5.
However, from the perspective of boosting the stock price of the secondary market of Xiaokang shares, it has not had an effect at present. Subsequently, AITO asked Whether M5 can bring a positive impact on the stock price of Xiaokang shares like Xilis in 2021? We will continue to pay attention!