In 2021, FAW-Volkswagen will have a cumulative terminal sales of 1,857,777 new cars (including Audi imported cars), of which 988,677 are Sold at Volkswagen brand terminals, 700,088 are Sold by Audi Brand Terminals (including 79,388 imported models), and Jetta brand terminals are sold 169,012 vehicles.
In a severe and complex market environment, FAW-Volkswagen adheres to the user-centered approach, accelerates change and innovation, exerts both efforts in the field of traditional models and new energy models, and achieves a continuous lead in traditional businesses, and new energy, intelligent networking and other emerging businesses have broken through the development, contributing to the steady transformation and good development of China's automotive industry.
On the last day of 2021 (December 31), FAW-Volkswagen announced its sales data for the whole year of 2021, with a cumulative terminal sales of 1,857,777 new cars (including Audi imported cars), of which 988,677 were sold at Volkswagen brand terminals, 700,088 were sold by Audi brand terminals (including 79,388 imported models), and Jetta brand terminals were sold 169,012 vehicles.
Gratifying sales are due to strong production guarantees. In the face of complex market environments such as the new crown epidemic and "lack of cores", FAW-Volkswagen grabbed resources, guaranteed production, and coordinated with multiple parties to ensure chip supply. At the same time, the production plan is dynamically adjusted in real time quickly and efficiently, and the production schedule is continuously optimized to achieve the concentration of resources to the models with high demand of users. On December 23, 2021, FAW-Volkswagen's single-day vehicle production peaked at a record high of 10,777 units, and finally won the 2021 production "defense war" with a total production of 1,700,777 vehicles for the whole year.
Volkswagen Group Volkswagen brand the world's largest SUV - Lanjing
In 2021, FAW-Volkswagen launched a total of 8 new products in the field of both traditional models and new energy models, including 4 pure electric models. The listing of the world's largest SUV of the Volkswagen Brand of Volkswagen Group, Lanjing, meets the needs of consumers for the upgrading of traditional fuel vehicle consumption and opens a new realm for the brand to rise. At the same time, 2021 is also the first year of FAW-Volkswagen's electric power, launching NEW ENERGY PURE ELECTRIC VEHICLEs such as ID.4 CROZZ, ID.6 CROZZ, Audi e-tron, Audi Q4 e-tron, etc., to accelerate the transformation and development of enterprise electrification.
At the same time, FAW-Volkswagen continues to explore product innovation, launching a number of products such as Audi Wang Yibo joint limited edition models, Audi matte paint models, Golf Black Samurai models and other products to meet the needs of Chinese users for niche, personalized and high-end, and help FAW-Volkswagen continue to maintain its leading position in the industry throughout the year.
At the 2021 Yunqi Conference, the FAW-Volkswagen Jetta brand, Zebra Zhixing and Moss Zhilian held a signing ceremony for the strategic cooperation of intelligent networking, jointly innovating a generation of intelligent networking products, further strengthening localization research and development capabilities, and improving the user experience of products.
Digital and intelligent transformation has become an important support for the transformation and upgrading of the automobile industry and high-quality development. In recent years, FAW-Volkswagen has actively explored digital and intelligent transformation in core business areas, and in 2021, on the basis of expanding and deepening pilot projects, it will comprehensively launch the system-wide digital and intelligent transformation, and accelerate the adjustment of digital intelligence in the company's strategy and organizational structure.
Facing the digital era, FAW-Volkswagen has set up a special digital transformation office, laid out a new data center in Changchun, established a digital R&D center in Chengdu, put into use the Audi business ecological digital platform EP and Volkswagen MEP dealer management platform, and expanded the OTD online customized car project to FAW-Volkswagen and Audi brand models. FAW-Volkswagen has cooperated with Huawei and Alibaba to cultivate engineers with digital genes and continue to increase the number of digital talent reserves. In addition, FAW-Volkswagen has also achieved substantial results in the fields of digital finance, digital logistics, and digital procurement.
In terms of intelligent manufacturing, FAW-Volkswagen took the lead in launching the Go digital project within the Volkswagen Group, focusing on lean production and committed to building a smart factory, completing the transformation of the five bases from traditional production to highly flexible, digitally connected, and continuous learning smart production. In the field of technology research and development, the newly built new technology development center has promoted the technology research and development strength of FAW-Volkswagen to a new level and helped FAW-Volkswagen to develop with high quality.
As an industry leader, FAW-Volkswagen adheres to the user-centric approach to accelerating change and innovation in the severe market environment in 2021, contributing to the steady transformation and good development of China's automotive industry. Facing the future, FAW-Volkswagen will make full use of its leading advantages in traditional fields, continue to improve its product layout, build new development momentum, achieve high-efficiency transformation and growth, and strive to provide safer, smarter, more environmentally friendly and richer automotive products for the majority of users.