With the liberalization of the three-child policy, many post-80s and post-90s are in a state of old and small, and multi-member travel needs a more reliable and higher-quality MPV model to meet. Dongfeng Honda Alishen was officially listed on December 30, the official guidance price is 279,800-33.18 million yuan, a total of 4 different configurations to choose from. As the flagship model of Dongfeng Honda, Alishen has always been the backbone of the MPV market, so what highlights can the new Alexand attract more consumers with what highlights?
Flagship MPV rides on the momentum
Looking back at 2021, we can see that all brand MPV models are making efforts, and pure electric MPV models have also been released. If electrification represents the future, then with the liberalization of the three-child policy, MPV models are also a symbol of the future. The listing of the new Alexand is also telling everyone that the future has come. From a practical point of view, it is not too much to think of the new Alexand as a "mobile home". As a flagship model, Alexand originally has a high ownership in China, and ushered in an upgrade in the year of MPV opportunities, which can be described as taking advantage of the momentum.
The high-end is positioning and product strength
The exterior design of the new Alexand has changed greatly, and the overall shape is more high-end and more imposing. The front face adopts a hexagonal matrix grille, the larger grid area brings a stronger visual impact effect, and the chrome strip above the grille is connected to the headlights for greater integrity. The sides of the body are powerful and layered, and the 18-inch multi-frame wheels are very delicate. The rear of the car is also decorated with chrome trim strips, which are connected to the blackened taillights on both sides, echoing the front face shape. The overall design of the tail has a stronger sense of sculpture than the previous generation model, and the visual effect is more outstanding.
What MPV models need to focus on is the cockpit layout and workmanship materials. The upgrade of the interior of the new car can be said to be more prominent than the change in appearance.
The new Alexand series comes standard with a 7-inch LCD instrument cluster and a 10.1-inch DA smart screen with higher definition, which retains the elegant style while exerting the sense of technology just right. SBW push-button electronic shifting is also more in line with the current consumer operating habits. Details such as leather quilted door panels and metal welcome pedals greatly enhance the texture of the interior.
The new Alexand's seating layout or the traditional MPV 7-seat layout, the overall comfort of the seat is high, whether it is a home or business reception can be easily handled.
The new Alexand is equipped with Honda's third-generation i-MMD hybrid system. 2.0L engine maximum power 107kW, maximum torque 175N·m, drive motor maximum power 135kW, maximum torque 315N·m, and there are pure electric, hybrid and engine direct drive three modes, and each mode can be seamless, bring better smoothness, so as to achieve a higher quality driving experience, which is to become an excellent MPV model hard indicators.
More technology and more convenient
In terms of interior configuration, the charging interface of the new Alexand has been increased to 10, the wireless charging device is set in the front row, and the Type-C interface is added in the second row. And there are foot induction electric tailgate, reservation lock car and other humanized functions, the details of the configuration is in place, the operation is more convenient and more worry-free.
The new car is also equipped with Honda SENSING safety super sense system, including ACC active cruise control, RDM lane offset suppression system, FCW pre-collision warning system, LKAS lane keeping assist system and other configurations, effectively improving travel safety. The new CTM rearview dynamic reminder function can effectively reduce the driving risk and make the new Alishen go further in safety.
summary
The new Elishen positioning as a high-end MPV is the latest achievement of Dongfeng Honda's continuous deepening of cultivation in the MPV market. The upgrading of product strength will inevitably strengthen the brand strength and aim to create a higher quality "mobile home" for users. It is believed that the comprehensive upgrade of the new car in terms of shape, power, and technology configuration can attract more potential MPV users and achieve higher sales.
(Author: Dai Jun)