When it comes to technologically excellent car companies, I believe that Volkswagen is a topic that can never be bypassed, and Volkswagen's achievements are not only in its sales, but also in the height of the field it has reached and the luxury of its own brands. Volkswagen is not only Volkswagen, in the Volkswagen has luxury and ultra-luxury brands like Audi, Porsche, Lamborghini, Bentley, Bugatti, etc., so the public's consumer population from tens of thousands to hundreds of thousands to hundreds of millions, and this is the strength of Volkswagen, but also many car companies can not compare. Volkswagen's sales in the domestic market have always been very good, and at its peak, it can account for more than half of global sales, so many people say that all Volkswagen cars with vw logos seem to be labeled as hot sales. But the Volkswagen car I want to introduce today is a bit unexpected, it is very close to the people, 7-seat size SUV is only more than 130,000, the entry 2.0T or EA888, but the sales are very general, it is the Volkswagen Skoda Kodiak.
Speaking of Kodiak, it can really be said that it is a child who has been "abandoned" by Volkswagen, although many models of Skoda share three major pieces with Volkswagen, but the sales volume is very general, the market retention rate is not good, many people say that it has no Volkswagen standard, so it lacks influence. Some people also say that those who buy Skoda are all car-aware, because many of its models are almost the same as volkswagens, and the price is much cheaper, but why do many people still prefer to buy expensive Volkswagens instead of choosing cheap Skoda, is it really just for that car logo? I think it's definitely not the case. Coupled with the fact that now jetta is also independent from volkswagen and has become a new brand, so the market situation of Skoda is even more embarrassing, because the two SUV models of Jetta are not high in positioning prices, and the market sales are not bad, so the car like Skoda Kodiak has become very marginalized, and in November not long ago, this car was sold 516 units, which can be said to be very small.
This Skoda Kodiak positioning price is 17.79 - 24.79 million, is a SUV model with seven seats, according to the reason, this positioning price is really not high, but it also has a very obvious positioning down, the current minimum entry-level model is only more than 130,000, that is, the price of a compact SUV, and Honda CRV, Nissan X-Trail and Toyota RAV4 Rongfang with the same positioning. And most importantly, this car is equipped with Volkswagen's 2.0T engine at the beginning, which is more conscientious than many models at the same price. So with such an excellent price-performance ratio, why is this car so low in sales, and why does no one choose it? It's a bit confusing indeed. However, we come back to say that there are indeed many SUV models with more than 100,000 now, which is a hot market, either to fight the brand, or to fight the value and configuration, and the brand side of the Skoda really does not recognize the degree, this is the most important point, and the value and configuration of this market have been seized by domestic cars, so it will form such a situation.
Now let's first understand the car from the appearance, to be honest, in terms of appearance, Skoda's model as a whole can not be considered high, first of all, its design concept is completely different from volkswagen, it uses a longitudinal straight waterfall grille, but the size of the intake grille is not large, giving people the feeling that there will be no deterrent, this is a relatively lack of points, followed by a small light under the headlights, in which I think of the previous "four-eyed Volkswagen", although there is recognition, but not good-looking. The side of the body is a very classic Volkswagen style, and the horizontal waist line is stretched very smoothly, creating a sense of luxury and business attributes, which is the potential aura of the Volkswagen model. Finally, there is the tail, the tail does not have a penetrating taillight, but the three-dimensional sense of the tail lamp is very strong, combined with the chrome decoration above and below, it is still relatively fashionable. Finally, there is the body size, the length, width and height of this car are 4698/1883/1676mm, and the wheelbase is 2791mm.
Into the car, to say that the exterior design and the public has little to do with it, and the interior design can be said to be simply the same as the Volkswagen" and the steering wheel is very popular, the shape and physical buttons are designed just right, and then the mosaic display with the edge of the physical buttons, is also a very familiar sense of vision, and the most similar is the buttons under the display and the DSG gear handle, I believe that every Volkswagen owner is familiar with. In addition, the car also has a full LCD instrument, which is relatively good, and finally it is also inlaid with a bright wood grain trim plate in the co-pilot area, which is also a plus. As for the configuration, this car has six airbags, a tire pressure alarm but no tire pressure display, a reversing image, a cruise control, automatic parking, automatic parking, seat heating, voice recognition, vehicle networking, rear exhaust air outlet, etc. The configuration is a general level, and there is nothing particularly outstanding.
Power, this car is equipped with a 2.0T engine, the code name of this engine is EA888, I believe this engine is very familiar to everyone, this is Volkswagen's "engine king" in China, the horsepower data is excellent and the fuel economy is not bad, this engine has two high and low power, the maximum has 186 and 220 two horsepower, and the match is a seven-speed dual-clutch transmission, this power combination can be seen on many Volkswagen models. Under such a set of power, the car's 100 km/h acceleration is 7.5S, while the fuel consumption of 100 km/h is 6.8L. On the whole, on the basis of such a price point as the premise, it is indeed not easy to be able to use the 2.0T of the German Volkswagen, many models of the same price are many 1.4T, and this Kodiak 130,000 can be on the low-power 2.0T, I personally think it is already very good, so in terms of power we have nothing to complain about.
In general, the current domestic market, the product categories of the car, and the product models are too much, especially in this market in the early 100,000s, it can be said that it is the power point of major car companies, volkswagen uses the positioning down adjustment to attract consumers, and the domestic independent brand models are constantly piling up cost performance and configuration, it can be said that the competition is very fierce. For the Kodiak car, I think the overall cost performance of this car is still good after the positioning is lowered, although it lacks certain fashion attributes in the design, but its power is very strong, and the 2.0T of EA888 is still more pushing back in the driving experience. In addition, the space of this car is also OK, because its medium and high-end model has a seven-seater option, so if you have a certain demand for the space of the car, and the power likes to be stronger, this Skoda Kodiak is still a good choice, I don't know if you all think so? So why do you all think this car sells so low?