Xun Ge'er once said such a sentence " Human sorrow and joy are not the same, I just think they are noisy", MYAUTO feels that it is now okay to describe Mercedes-Benz as a car company.
When the "Lion Boy" and "Three Squirrels" incidents were on the cusp of the storm, it released the advertising model feature at this time and just hit the muzzle of the gun, which inevitably made people a little suspicious of whether there was a suspicion of rubbing heat. This is a car brand with a century-old car history, claiming to have built the first car in human history (although it is a tricycle), and it is really incredible for such a brand to do such a thing.
Some people say that Mercedes-Benz is currently in a technical dilemma period, under the tide of new energy vehicles, Mercedes-Benz has no way to face Tesla, Weilai, Xiaopeng, these new car-making forces, and the old-fashioned fuel vehicles are both sweets and poisons. The previous upsurge with BYD's layout, after BYD's capital increase, Mercedes-Benz has not many shares left, that is to say, Mercedes-Benz's new energy strategy of borrowing children from the belly has been a typical failure model.
And that's not all, Mercedes-Benz's sales are facing severe market challenges. Judging from Mercedes-Benz's November sales, the brand sold 55,200 new cars in the month, an increase of 15.5% month-on-month and a year-on-year decline of 21.1%. Among them, Beijing Benz sold 44,000 domestic vehicles, an increase of 19.6% month-on-month and a year-on-year decline of 23.2%. Imported vehicle sales were 12,000 units, up 2.9% month-on-month and down 12.8% year-on-year, and sales of new energy vehicles were about 3,000 units, up 77.0% month-on-month.
Perhaps this sales volume makes Mercedes-Benz feel that the domestic market is not so good, to see if it can opportunistically get the attention of the public again, after all, "black and red" is also red! In fact, MYAUTO feels that Mercedes-Benz can take advantage of the upcoming Spring Festival holiday to reflect on its product problems.
Two years ago Mercedes-Benz rebranded, its product "pit" more and more digging bigger, from C class to E class, the 2.0T turbo engine replaced by a 1.5T engine (30-400,000 cars also Mercedes-Benz dared to use a 1.5T engine), changed the power but the price is still maintained at the original price, consumers are not fools. In the following time, the Mercedes-Benz E-Class and S-Class were changed, for example, the headlights and rear of the car were changed, but in fact, it did not look as atmospheric as the previous generation. The Mercedes-Benz GLA and GLB models are equipped with 1.3T engines and 7-speed dual-clutch transmissions, which is a problem that Mercedes-Benz's luxury car attributes are being lost. This is not to mention, when the domestic car has long solved the three major problems, the problem of Mercedes-Benz GLC's 48-volt battery failure has emerged again, Mercedes-Benz turned a blind eye to this, how do you think the recruited consumers will evaluate their works.
There are always people on the Internet who say that those who can afford to buy Mercedes-Benz will buy it no matter what, and those who can't afford it will not buy it. Personally, I think this is problematic, perhaps some people do buy it for the sake of car labels to earn face, but not all people who can afford it will not blindly buy it without measuring whether it is worth buying. In short, the operation of Mercedes-Benz in recent years is really destroying the reputation and reputation brought by this century-old Mercedes-Benz step by step, otherwise how will those declining sales come from.
Mercedes-Benz did not respond to this incident, and quickly removed the advertisement, if it is really rubbing the heat of the behavior is indeed a bit of a downside. If the previous operation is not to pit the poor, now the brand does not even let go of the poor, MYUATO wants to know how long a brand that lacks connotation can last.
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