In general, MG ONE is a product with cost-effective advantages and attitudes, which continuously enlarges the sports and intelligent characteristics in its own price range, suitable for young consumers.
New energy vehicles are in full swing, but it should be noted that fuel vehicles will still serve as the main force of the automobile market for a long time. In the process of intelligent and personalized demand transformation, consumers' expectations for fuel vehicles have become different from the past - those products that can have both "horsepower" and "computing power", maintain the mechanical quality of fuel vehicles, and establish advantages in the field of intelligence can obtain market recognition.
After "quiet thinking" about the intelligence of fuel vehicles, the answer given by SAIC Motor is MG ONE. Priced at 10.78-12.98 million yuan, this compact SUV is the first product based on saic oil SIGMA (SAIC Intelligence Global Modular Architecture) platform architecture.
The SIGMA architecture can be regarded as a representative technical solution for car companies to bring fuel vehicles into the era of intelligence. At the drive architecture level, the SIGMA platform adopts a mechatronic model that supports fuel, electric and hydrogen-dynamic all-energy combinations. For fuel vehicles, the new architecture has significantly improved the performance of the "three major parts", and the response speed of the new generation of engines has increased by 20% compared with the previous generation; the new generation of CVT and wet DCT has high transmission efficiency, fast response and smoother gear change.
In terms of chassis modules, the SIGMA architecture offers a variety of front and rear axle combinations, providing a variety of driving modes for sport, comfort and economy. At the level of the Connected Architecture, the new generation of vehicle electrical architecture adopted by SIGMA integrates different network communication technologies such as CAN FD, Gigabit Ethernet, and 5G to support the vehicle-wide OTA.
Specific to mg ONE, in terms of power frame control, MG ONE matches the new generation mega Tech 1.5T Pro four-cylinder high-power engine with a maximum power of 181 horsepower, with a maximum torque of 285 Nm, and the chassis tuning has an "Ashkenazi" texture.
During the test drive, smooth shifting is the most intuitive feeling. Specifically, in the normal driving mode of the vehicle, mg ONE starts briskly, and the acceleration process is linear, comfortable and easy to use. The same sense of smoothness is also reflected in the electric power steering system, the wheel is light at low speed, and the steering feel becomes heavy after speeding up to ensure driving safety.
In addition, on the right thumb side of the leather steering wheel, there is a "SUPERSPORT" button, after pressing the button to activate the Super Sport mode, the power is more powerful and the throttle response is more sensitive, all the speakers, including the dual speakers on both sides of the headrest, will actively open, simulating the sound wave generated by the engine speed, the sports atmosphere is full, and it is simple to have the happiness of "fast and furious".
As a brand that has always focused on sports roads, MG's sports car gene can be traced back to the United Kingdom in 1924. With the passage of time, this strong sense of movement continues to this day, and has completed the transformation of products that conform to the current aesthetic.
From the perspective of design language, the appearance of MG ONE is extremely dynamic tension, the overall posture of the body shows a downward pressure situation, and the lightning lines radiating from the center to the surroundings of the front grille are like fluctuating particle trajectories, supplemented by the material of tungsten steel plating, creating a sci-fi "energy field". The rear of the body is also personalized, the bumpy shape and LED hurricane eyelights enhance the recognition of the model, and the volleying tail wing once again adds a smart footnote to the sports gene.
Echoing the exterior, mg one's interior is also sporty. Details such as the three-frame flat steering wheel, the electronic gearing of the aircraft putter shape, and the ergonomically designed one-piece racing sports seat cater to the aesthetic tastes of the younger generation.
If the sports attribute is the unchanged background color, the constantly changing and iterative is the intelligent technology attribute, which can be intuitively felt from the 30-inch floating triple screen equipped with the interior - including the LCD instrument in the middle, the touch panel on the left and the entertainment screen on the right, and the screen on both sides is slightly inclined to the driver's seat, in a folded circle.
At the hardware level, MG ONE is equipped with Qualcomm Snapdragon's flagship 8155 chip, which has sufficient computing power redundancy and reserves sufficient performance space for future system iterations; the software is the first to build the Roselle intelligent cockpit system developed by Ali Zebra. During the experience, it can smoothly realize the cross-screen interaction of multi-screen integration, which is quite efficient in speech recognition, and can be interactively controlled without leaving the steering wheel and normal driving line of sight when driving, and supports dialects such as Sichuan dialect.
In general, MG ONE is a product with cost-effective advantages and attitudes, which continuously amplifies the characteristics of movement and intelligence in its own price range, which is very suitable for young consumers. For example, also in the details, the car machine is equipped with bilibili, NetEase Cloud Music and other apps commonly used by young people, and the two sides of the seat headrest are equipped with headrest audio, in addition, the car is also equipped with Yamaha audio to help create a sense of immersion, which is obviously carefully deliberated and designed by the product manager according to the use needs of young people.
In terms of sales volume, MG ONE is of great strategic significance to the MG brand, which is expected to make the sales structure of MG's more focused sedan models more balanced. After the continuous sales volume exceeded 50,000 units in September and October, mg brand sales reached a new high in November, with global sales of 74,000 units, an increase of 42.6% year-on-year.