Today's car market is inseparable from a topic, that is, globalization. In the domestic domestic market, various car companies are moving closer to globalization, including global procurement, global partners and global design. In the final analysis, it is a "buy, buy, buy", the so-called take-ism, to put other people's labels on themselves. In my personal view, the fundamental reason why a car company really wants to realize its globalization strategy is that it has its own core technology and can enter overseas markets with its own products.
At present, many independent car companies have gone abroad and built factories overseas, including selling products to overseas markets. However, insiders know that the most difficult overseas market to win is still a developed region like Europe' automobile industry. There are many excellent car companies in China, who has done it? SAIC MG is one of them. Layout globalization, after all, still have to return to the product, MG "out of the sea" global, especially in the so-called "most difficult to gnaw bones" - Europe, MG has achieved a good market performance, which is the embodiment of strength. So, what is "going to sea"?
The so-called "going to sea" is just a product going out?
Going to sea, literally, is to go abroad and enter the world. For a car company, selling its own products overseas is a manifestation of success. But for MG, such a definition of going to sea seems too shallow. Because the SEA in the MG model is not only the export of products, but the one-stop "going out". From brand to product, from technology to service, to manufacturing, supply chain and other all-round sea. First of all, from the perspective of SAIC Motor, as one of the world's top 500 companies (ranked 60th in 2021), it is also the first car company in China to sell more than 7 million vehicles per year. In terms of global layout, SAIC Motor has embarked on the differentiated road of "going to sea". It has established innovation and R&D centers overseas, including three centers in Silicon Valley in the United States, London in the United Kingdom, and Tel Aviv in the United Kingdom, and three overseas production bases in Thailand, Indonesia and India. This is a long-term strategic layout that looks forward to global development and does. At the same time, the strong strength of SAIC Motor has also made a strong support for MG to "go to sea".
Speaking of MG, the MG brand is described in one sentence: from the world, to the world. Therefore, the MG brand has unparalleled innate advantages in overseas markets. Why is the MG brand favored by consumers, especially the love of young people? The key point is that the "interaction" between this brand and young people has never stopped, which is the brand culture inheritance of nearly a hundred years. MG Live！ It is the world's largest MG owner event. Since 1949, every third weekend in June, fans from all over the world have gathered in London, England, to participate in MG Live at silverstone, the mecca of racing and the world's first F1 track. Carnival party, fans affectionately call it "our carnival party".
After more than 70 years, it has become the world's oldest, most well-known, and largest single-car brand rider carnival, which has been welcomed by MG fans around the world. This May, MG Live! Held at the Shanghai Pegasus Circuit, 1001 models of YOUNG bloom with fans around the world. Another example is The MG Car Club (referred to as MGCC), which is the earliest MG Owners Club, founded in 1930, is a non-profit organization, has more than one million loyal fans, has nearly 300 branches around the world, the total number of members more than 100,000 people, MGCC has become the world's largest single-brand car club. In the overseas market, especially in Europe and North America, it is the market on which MG was born from Oxford, England, the origin and rise of the market, has a good brand foundation and assets, and has precipitation in the brand story, brand association, and brand image, which is the newly created brand does not have, which is the main reason why the MG brand is easily accepted by consumers. If the brand is the golden signboard, then the product is the ultimate foothold. The so-called based on China, facing the world, is the core concept of MG car, whether it is performance or intelligence and design and quality, MG car from the inside to the outside with its own international standards.
The most representative is the MG6 model, the first generation of models was born in 2009, and today, this "national coupe" has evolved to the third generation. "Track Gene Sports King" the third generation mg6 PRO, with the ultimate sports aesthetics PRO, the ultimate sports performance PRO, the ultimate scientific and technological performance PRO, the ultimate sports quality PRO, with 16 sports high-energy BUFF, the official mass production of real 100 km acceleration of 7.83 seconds and other extreme product performance, fully meet the young people's strong power for sports coupe, ultra-high value, international quality and intelligent technology and other multiple needs. From the first generation to the third generation, MG6 does not change the nature of sports, not only creating a sports coupe market segment, but also leading the tide with uncompromising strength.
In addition, it has to be mentioned that MG ONE, which will be launched this year, as MG's new SUV model, MG ONE adopts a new family design concept, providing dual design (divided into two versions of α and β) to further meet the personalized needs of young consumers. Simply put, the design is a highlight of MG ONE, the interior, its use of a wrap-around triple screen, the perfect combination of science and technology and fashion sense, from the design concept, MG ONE has exceeded the same level of opponents more than one dimension.
In terms of intelligence, MG ONE will be equipped with the Zebra Roselle intelligent cockpit system, which is jointly built by SAIC and Ali, with AI semantic functions driven by Dharma engine, which can achieve deep intelligent voice interaction and has intelligent cultivation AI semantics. In addition, the system can also achieve free cross-screen interaction, intelligent human-computer interaction, deep semantic recognition, intelligent human-machine co-driving, etc. At the same time, the car is also equipped with technical configurations such as mobile phone keys. At present, MG ONE-α has opened pre-sale, and MG ONE-β has opened blind booking, and many young people can't wait to own this trendy technology car.
In fact, behind a good product, it is inseparable from a strong global team. From design, manufacturing to after-sales, MG cars rely on SAIC's global supply chain and MG global manufacturing with the same high quality and service. For example, MG's overseas factories have high standards and high-quality automobile manufacturing experience; there are many design centers around the world such as London and Birmingham in the United Kingdom to provide first-class automotive innovative design, and there are user experiences and brand after-sales services based on different regional markets. Therefore, MG is not only "going to sea", but also a grand layout of a set of global development.
On the attributes of globalization, what are the advantages of MG?
Why is the MG mode the Chinese needed? First of all, the global advanced technology is the core competitiveness of the product, but also the best embodiment of the product force; and the global unified standard is the last word, whether it is for the local market, or the overseas market, are treated equally. Take the Tesla model as an example, in the Super Factory in Shanghai, there is no doubt about the hardware, but the domestic models launched in the market are significantly reduced, which is irresponsible to consumers, the so-called "double standard". MG, on the other hand, has the innate advantage of becoming an international brand, from design to product to technology, and can be recognized by the world. To make Chinese brands go global, MG's role as a "pioneer" is unquestionable.