Sport means cool; but "sports" also faces the embarrassing situation of applause and not being popular. There are many such examples in the Chinese auto market. Many models with sports characteristics have attracted attention before listing, but after listing, they have become chicken ribs of "you buy me recommended, really buy I don't buy". The reason for this is that there is a problem with the model itself: it looks like sports, but it is actually "fake sports"; users always feel regrets in the process of use. MG ONE is one of the few exceptions.
Give intelligence to movement
Before introducing MG ONE, it is necessary to talk about MG's active change. MG is one of the automobile companies that has reinterpreted "sports" in recent years and interpreted it relatively well. The secret is to give intelligence to sports on the basis of continuing to improve sports performance, and use intelligence to make movement more multi-dimensional and three-dimensional. Based on sports + intelligence, MG's models have been recognized by the market. In 2021, MG's cumulative global sales exceeded 470,000 units, an increase of 69% year-on-year. More critically, MG is a double harvest in the domestic and overseas markets, and the "aesthetics" created by its "sports + intelligence" have been unanimously recognized by young users around the world.
The test drive is MG ONE, which is a brand new model of MG based on the development concept of "sports + intelligence". To some extent, the MG ONE can be called a strategic model. On the one hand, MG ONE is based on the new SIGMA architecture, which has made leaps and bounds in terms of chassis tuning, powertrain, electrical and electronics, intelligent assistance and other technologies. On the other hand, the car adopts a new design language, giving people a visual impact of "comprehensive refresh".
Accompany young people to "burn"
See, open, use, experience... It doesn't take too long, maybe as long as half a day, most people will exclaim to the MG ONE: this car, really sporty, really smart. If there is one word to describe it, it is "burning". What is "burning", "burning" is an urgent yearning for a better life, and it is a passionate interpretation of a brilliant life. For some young users, the challenge is not how to "burn", but how to find a suitable sports car and accompany him to "burn".
"Burning" with young people means that the price cannot be high, because the budget of young people is limited. MG ONE did it, starting at just $107,800. This price is about one-third lower than that of the same level of joint venture sports cars. In first-tier cities, if young people choose to pay in installments, they can drive MG ONE home at the age when they love beauty the most. After that, the pursuit of personality, want to exercise, want to play handsome, a passion for blood... That's where it comes in. Do the right thing at the right time. After a few years in the workplace, the aesthetic will be very different.
Twin shapes to meet diverse needs
Before going public, MG conducted a series of "roadshows" for MG ONE, from styling to interior, from power to technology, to safety, and conducted a detailed analysis. After going public, MG held various tests nationwide. Obviously, MG should seize all opportunities to show themselves, and then seize the good opportunity of the rise of the new national tide. MG's efforts, young people get it. MG ONE's sport and intelligence are combined, and MG ONE's idealization and practicality coexist, which is transforming into sales and word of mouth.
In terms of styling, mg one adopts dual styling, that is, it provides two completely different coupe styles. The side is the place where mg one has the highest appearance, and at this angle, you can see the under-pressed front, square wheel bag, sports caliper, color-separated roof and dynamic body lines. The interior offers a trendy design including a multi-functional premium sports steering wheel, integrated sports seats, a panoramic skylight with a huge curtain, a Galactico-style electronic gear, 256-color music rhythm mood lights, and two styling styles according to the exterior styling.
New architecture, new intelligent performance
SIGMA is SAIC's new architecture, which, like the Toyota TNGA, combines many seemingly contradictory elements. MG ONE in order to ensure more abundant power output at the same time, but also reduce fuel consumption, MG ONE using 1.5 + CVT powertrain, the maximum power of 133kW, the maximum torque of 285Nm, 100 km fuel consumption is only 6.3L. MG ONE provides precise steering control, stable body posture, and effectively suppresses NVH to ensure ride comfort.
In terms of "intelligence", MG ONE uses Qualcomm Snapdragon 8155 chip, including the fourth generation Of Kryo CPU, the new generation of picture processor GPU new artificial intelligence chip NPU and the fourth generation of low-power memory technology. Reflected in the use, the biggest feeling is the various intelligent terminals in the cockpit and their supporting interactive systems, which respond quickly, smoothly and accurately, making people feel immersed and involved.
Che Tianxia Reviews:
The process of test driving MG ONE is a process of constantly harvesting surprises. In addition to experiencing the improvement of product strength, there is also a sense of pride in "Made in China". The national tide should continue with greater breadth and depth, and more easy-to-use, durable, trendy and highly intelligent products need to appear in various fields such as mobile phones, automobiles, and home appliances. Only when the product power continues to improve, users are willing to pay for it. Only if users are willing to pay for consumption, the national tide is likely to "burn".
Text/Guangzhou Daily, New Flower City Reporter: Zhou Weili
Photo/ Guangzhou Daily, Xinhuacheng Reporter: Zhou Weili
Guangzhou Daily New Flower City Editor: Li Guangman