On the last day, talk nonsense
Photo: Half summer
Edit: Mei Mei
On the last day of 2021, what to talk about? The whole point is easy! Looking back at what kind of hair and turning plots have occurred in the car circle since the beginning of the year, let's talk about electric vehicles.
1
Marketing rollover is not a fatal injury, the whole good goods is king
Remember who was the first new energy brand to get into the spotlight in 2021? It's GAC Aean. Because a new poster of power battery technology was issued, plus the relevant description of "thousand kilometer endurance" was "analyzed" by the academicians of the Chinese Academy of Sciences - although it has experienced a wave of topics, the technology is there, and the car is coming. The AION LX PLUS will be launched on January 5 with a large battery of 144.4kWh and a range of 1008km. Prior to this, GAC Aean has released super-speed battery technology and A480 supercharge pile.
Rest assured, the price will not be cheap! Because at the beginning of the year, when GAC E'an Gu Huinan responded to public opinion, he said, "It is 1,000 kilometers again, and it is fast charging, and it is cheap, it is impossible, and everyone has forgotten that cheap." ”
When it comes to marketing rollover, I have to talk about Nezha. In August this year, a manager of Nezha's marketing department made inappropriate remarks in the work group asking "Wu XX to speak", which triggered a public opinion frenzy. The inexplicable beginning, the end of the righteous words, it feels like this matter is a bit big, but it seems that there is nothing to do! Compared with Infiniti, who let Wang Lihong endorse for 1 day, Nezha will really make trouble.
No matter what, Nezha Car is selling better and better this year. In November this year, Nezha Automobile delivered more than 10,000 vehicles in a single month, and the cumulative sales volume from January to November was nearly 60,000 units. Just yesterday, it also underwent industrial and commercial changes, and the registered capital increased to 2.265 billion yuan.
2
For the sake of business, everything can be said to change
At the end of last year, Huawei once said internally: "Employees who want to make suggestions and build cars and interfere with the company can be transferred from their posts and look for other posts." "After only one year, Huawei moved the AITO Q&A M5 to the winter new product launch, with a pre-price of 250,000-320,000 yuan.
Compared with the Xilis SF5, which was only placed in the Huawei store before, the Q&I M5 is known as "Huawei's pro-son". At present, it is said that the store has ushered in a lot of pollen that has been admired. Open Huawei Mall, the home page is very easy to find [AITO Car], but in the next order page will display "Chongqing Jinkang Cyris Automobile Sales Co., Ltd." Don't blame Huawei for backsliding, this year, its business is not good, the reason everyone understands.
Huawei built the car and twisted it for a year; and when Akio Toyoda announced that he was going to push 30 electric cars, it was like an overnight change, some people said he was crazy, and more people thought he was panicked. Before you know, he complained more than one occasion that "electric cars were over-hyped", but also fought with Musk for many years.
Today, Tesla's market value has exceeded the sum of 11 car companies such as General Motors, Toyota, Volkswagen and BMW. For traditional car companies, these things that Musk has engaged in are simply destructive innovations, and they have also begun to erode Toyota's proud supply chain empire, after all, even the old rival Volkswagen has fully embraced electrification.
3
Thunder and raindrops, who comes first? Lei Jun: I'll come!
Who is the most wronged by the new car-making forces? Must be Jia Yueting. In 2014, the "PPT-style" business began, but in the end, the FF 91 became the world's most difficult electric vehicle to produce. Since the beginning of this year, the news that FF will be revived and the new car will be mass-produced has been repeated, but it seems that people have not aroused much interest.
The same tiring news is apple-made cars. Recently, it is said that the release date of Apple Car will be two years earlier, causing the Taiwan supply chain to instantly enter the "order grabbing mode". As early as 2014, Apple launched the Titan project to build a car, but these 7 years have been various bumps and bumps. Today, Tesla has been known as the apple of the automotive industry, Apple insists on entering the game, 99% can not find a sense of superiority.
FF and Apple are both thunderous and rainy, and Xiaomi is not the same. In March this year, Lei Jun announced the construction of the car, and the rhythm since then seems to have pressed the fast-forward button. Today, Lei Jun has stepped down from many related companies and is said to have devoted himself to building cars. At that time, Xiaomi mobile phones cleared out all the cottage brands on the market, so The Mi Boy also hoped that the emergence of Xiaomi cars could realize their dream of 100,000+ high-quality electric vehicles - if it really came out in 2024, it seems to be a little late, can you hurry up?
4
A tribute to 2021 and awe to 2022
Why is it that these reversals in 2021 are worth brushing up on? Because in the past year, all kinds of events have confirmed a truth: the only thing that remains unchanged in this world is that everything is changing. Electric vehicles are becoming more and more popular, but there are more and more complaints; more and more companies want to build cars, but the capital bubble is somewhat untenable; it seems that there are more and more cross-border cooperation, but the competition for dominance is becoming more and more anxious. New tracks, new ways to play, will inevitably bring new frictions and new difficulties - for 2022, there is only awe.
harm! That's it!