Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Steamy Jun
Reports from The GreatAuto
Since 2015, major new car companies have gradually taken the stage, and the three major brands of Wei Xiaoli have taken the lead. When these brands are on fire, there is an argument: "There is not much time left for traditional car companies!" ”
However, in the near future, major traditional car companies at home and abroad have begun to exert efforts at the level of electric drive technology. Volkswagen, which holds the MEB platform, has reaped the success of the European market through the ID. pure electric family. In China, SAIC Volkswagen has harvested a near-perfect 2021.
During the year, the SAIC Volkswagen ID. family was fully launched, with the ID.4 X leading the way, and the ID.6 X and ID.3 also landed. It is worth saying that the SAIC Volkswagen ID. family also received a lot of honors and praise this year: ID.4 X broke the best score in the history of the Sino-Insurance Research Crash Test with full honors in the new round of the China Insurance Research Institute Test; ID.4 X was also shortlisted for the 2022 China Annual SUV and the 2022 China Annual Environmental Protection Vehicle Model Selection at the end of the year, and successfully won the "China Environmental Protection Vehicle of the Year" award...
In 2021
These changes in the SAIC Volkswagen ID. family are worth noting
Starting from "new power brands" such as Wei Xiaoli, the smart electric vehicles they launched are all equated with high-end. Among these new power brands, the price of more than 200,000, or even 300,000 or 400,000, is already a routine operation. It is under the influence of these smart electric vehicles that it seems that smarter pure electric vehicles must be sold at high prices.
The ID. family of SAIC Volkswagen hopes to break this situation. High-end, intelligent, advanced, but also more popular, can be accepted by the public.
In the SAIC Volkswagen ID. family, the lowest price range of the ID.3 is only 159,990-173,900 yuan; the price of the ID.4 X is 199,900-272,900 yuan; as for the highest positioning ID.6 X, its price range is only 239,900-33.59 million yuan. Compared with the same level of fuel SUV, the price range of volkswagen ID. family models can be almost consistent, showing full sincerity.
At the same time, SAIC Volkswagen is also actively exploring changes outside the product level with the ID. family as the core.
For example, at the sales level, the SAIC Volkswagen ID. family has realized the transformation of traditional 4S to new retail. The author has also experienced the ID.Store X store in Chengdu and other places.
Under the new retail model, its stores have long been rid of the style of traditional 4S stores, focusing on the concept of fashion, trend and efficiency, which well highlights the new vitality of this traditional car company. At the same time, the zero car price routine when buying a car, the transparent tracking of the whole process, and the online car purchase and offline car pick-up have also become more in line with the consumption mentality and habits of today's young people.
It is such a series of positive changes that give SAIC Volkswagen, a veteran joint venture car company, a new look. In fact, in contrast, the author prefers to use "professional team in the new force" to describe the SAIC Volkswagen ID. family. Of course, in order to find out the pulse of Generation Z when choosing a car and buying a car, the above changes alone are not attractive enough. Today's young generation can be said to be the "most refined" and "most picky" generation, they choose cars, pay more attention to the strength of the vehicle itself.
"New forces are intelligent, traditional car companies are conservative"
It's time to abandon old ideas
In the past, whenever we mentioned the new forces to build cars, the first thing we thought of was "thinking ahead enough" and "intelligent enough to be strong enough"; and when we mentioned traditional car companies, what we thought of was "too conservative thinking" and "the use of intelligent technology was not in place". Before the advent of the SAIC Volkswagen ID. family, the above remarks still stood firm. But today, saic-volkswagen's ID. family has vividly taught the new forces a professional lesson on "how to build a smart electric vehicle".
From the perspective of intelligence, the SAIC Volkswagen ID. family does not fight hardware, does not spell how many cameras they have, how many radars they have, and what advanced chips they use. The confidence of veteran car companies comes from the all-round integration of advanced technology!
Just the IQ.Light headlights alone can make it difficult for many new car companies. At present, many car companies are promoting their own matrix lights, and even some car companies also use "watching movies with car lights and projecting pictures with car lamps" as a publicity point.
Inside the cockpit, the SAIC Volkswagen ID. family did not advertise too fancy functions, it just did a good job of "science and technology inclusive", all technology, is to make driving more convenient, make travel safer.
For example, many so-called smart pure electric vehicle models are now promoting how high the level of autonomous driving can be in the future.
The SAIC Volkswagen ID. family focuses more on the present at the level of intelligent assisted driving technology. On the one hand, it has a highly intelligent driver assistance function, which can effectively reduce the driver's work intensity.
On the other hand, it uses a lot of detailed optimizations to improve the experience of intelligent driving assistance. For example, AR-HUD, a "navigator" hidden in the windshield, can guide the way forward like an old driver; and the ID.Light optical language system can assist intelligent driving functions through the rhythm of light, providing a clearer and more intuitive reference for drivers.
In addition, the cabin design of the SAIC Volkswagen ID. family does not sacrifice convenience in pursuit of a sense of technology.
Compared with many models that do not even have buttons in the cockpit, the three new cars of the SAIC Volkswagen ID. family have retained a large number of button controls, and through updated design and more convenient control logic, they have truly realized the practical, convenient and safety-oriented technology experience upgrade.
The experience upgrade brought about by this series of measures comes from the long-term accumulation and self-confidence of a well-established traditional car company!
Improvement of vehicle quality
It is also the killer of the ID family
In the crash test of China Insurance Research Institute, the overall score of SAIC Volkswagen ID.4 X is eye-catching; in daily driving, whether it is ID.4 X or ID.6 X or ID.3 X, they have reliable endurance performance and convenient driving experience. Such an experience upgrade comes from the all-round quality upgrade of the SAIC Volkswagen ID. family.
All models of the SAIC Volkswagen ID. family are original "native pure electric models", and they all come from the MEB platform. The Volkswagen MEB platform, in addition to providing a more reasonable layout for electric vehicles and a faster electronic architecture for information processing, it also fully considers the optimization of the use level.
For example, in response to the problem of the large weight of the battery of the pure electric vehicle type, the Volkswagen MEB platform further moves the placement position of the battery pack down, thereby reducing the center of gravity and making the driving stability of the vehicle more excellent; for the problem of space practicability, the MEB platform also uses the advantages of the flexible layout of the electric drive system to optimize the space of the vehicle. Therefore, even the lowest-positioned ID.3 has a practical and comfortable space performance inside.
At the core technology level, the SAIC Volkswagen ID. family has an efficient electric drive system and a safer body architecture. In fact, as early as the manufacturing process, SAIC Volkswagen has made sufficient preparations for its strong core quality.
At SAIC Volkswagen's MEB plant, there are very strict requirements for the batteries of the ID. family model alone.
For example, in the production process of battery packs, in order to ensure the precise and meticulous assembly requirements of battery packs, the automation rate of the production line is as high as 88%, and the automation rate of the assembly line is 78%. In the manufacturing process of the housing, the micro-Mig welding process, 100% optical scanning inspection and other technologies are used to strictly control the welding quality of each battery pack shell to ensure battery safety.
In the production process of the body, from the stamping workshop, welding workshop, to the painting workshop and the assembly workshop, the automation rate and advanced nature of the process do not need to be mentioned too much, in this black light factory, all manufacturing processes are guaranteed to high precision and high reliability.
In fact, in addition to the advanced nature of the production process, the product inspection process of the SAIC Volkswagen ID. family is also shocking. For example, in the process of detecting the body structure, the blue light detection technology can be detected directly on the production line, and the inspection scanning area is covered in all directions, ensuring that the vehicle's pass rate reaches 100%.
A high-performance or high-intelligence electric vehicle first needs to be a "car" with high quality. Only after the all-round control of quality can we talk about other aspects of performance. The SAIC Volkswagen ID. family has also consolidated the quality foundation of the vehicle in a down-to-earth manner.
epilogue
In 2021, major traditional car companies have joined hands to enter the era of electric drive. Among them, SAIC Volkswagen's road to electrification innovation seems to be smoother. In fact, in the final analysis, the success of SAIC Volkswagen in the ID. family is due to the fact that this traditional brand dares to innovate boldly. From design to manufacturing, and even to the sales level, SAIC Volkswagen has almost completely overturned and built a more free environment for the ID. family, and such an environment has also injected unlimited vitality into the SAIC Volkswagen ID. family.
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