Volkswagen's status in the minds of the Chinese people has always been very high, and Volkswagen is indeed good at grasping the needs of the people, and has launched many models that meet the needs of the Chinese people, such as Volkswagen Langyi, Maiteng, Tiguan, Tiguan L, and so on. However, not all of Volkswagen's models are selling better, like Volkswagen's Volkswagen ID.6 CROZZ in the new energy medium and large SUV market, there is no domestic model of the same level of ideal ONE sales, why is this?
(Volkswagen ID.6 CROZZ)
From the sales data, the ideal ONE sold as many as 13,438 units in a single month in November this year, which is the sales king of medium and large SUV market power. The Volkswagen brand's car of the same class, the cumulative sales in November added up to only 12445 units, this sales data not only includes the Volkswagen ID.6 CROZZ, but also includes a number of other Volkswagen brand medium and large SUVs. That is to say, from the sales data, Volkswagen did lose to the ideal ONE this time. It is worth mentioning that volkswagen CEOs once commented that range-extending power is the "worst solution". Looking at it now, the ideal ONE has proved its choice with high sales. Next, let's compare the Volkswagen ID.6 CROZZ and the ideal ONE to see how the two cars differ.
(Ideal ONE)
In terms of pricing, volkswagen ID.6 CROZZ is actually lower than the ideal ONE, the volkswagen ID.6 CROZZ pricing is 239,800-334,800, while the ideal ONE is priced at 338,000. And the ideal ONE does not have a variety of different configurations for you to choose from, it is a model to choose from, the entry is the top match. So in the next comparison, we will also take the top model of the Volkswagen ID.6 CROZZ as the ideal ONE comparison model.
In terms of size, although the Volkswagen ID.6 CROZZ and the Ideal ONE are both medium and large SUVs, the Volkswagen ID.6 CROZZ is much smaller. The Volkswagen ID.6 CROZZ has a circumference of 4891/1848/1679mm and a wheelbase of 2965mm; the ideal ONE has a trim of 5030/1960/1760mm and a wheelbase of 2935mm. That is to say, the ideal ONE does have one more circumference than the Volkswagen ID.6 CROZZ, and the gap between the two models in the wheelbase is only 30mm, which is indeed slightly stronger in the actual space. However, for novice drivers, the ideal ONE with a larger size may have the problem of poor parking.
In terms of seat layout, the Volkswagen ID.6 CROZZ offers 6-seat and 7-seat layouts, while the Ideal ONE offers 6-seat layouts. At first glance, the ideal ONE has fewer choices, but in fact, in the old model, the ideal ONE also provides 6 and 7 seats at the same time. It's just that most consumers prefer to buy 6 seats, and the ideal ONE has cut the 7-seat layout, so the seat layout is not a drawback for the ideal ONE. And the front and second row seats of the ideal ONE are equipped with heating/massage functions, and the top-of-the-top model of the Volkswagen ID.6 CROZZ has seat heating/massage in the front row, but the second row only has a heating function.
In terms of endurance, the Volkswagen ID.6 CROZZ offers three options of 439 km, 516 km and 565 km, and the longest cruising range does not exceed 600 km. This endurance is not short in pure electric vehicles, and most pure electric medium and large SUVs also have this endurance. The endurance of the ideal ONE reaches 1080 kilometers, which is nearly double the long-endurance version of the Volkswagen ID.6 CROZZ. Moreover, the owners of the ideal ONE do not have endurance anxiety, because the ideal ONE can not only charge, but also refuel. When going out, even if there is no charging pile on the road, you can go to the gas station to supplement the battery life, do not worry about the battery life is not enough.
In general, after looking at the simple comparison between volkswagen ID.6 CROZZ and ideal ONE, we can see why the ideal ONE can sell better than Volkswagen ID.6 CROZZ. On the one hand, volkswagen ID.6 CROZZ is not as large as the ideal ONE size, large space, and Chinese people will often follow the "big is beautiful" principle when buying a car, and the attractiveness of the ideal ONE will be greater. On the other hand, the ideal ONE's range extender power has no endurance anxiety and is more practical than the Volkswagen ID.6 CROZZ. Therefore, even if the Volkswagen ID.6 CROZZ has a lower entry threshold, the sales volume is not as good as the ideal ONE.