In recent years, many of Toyota's models have been sold on the market, which can be described as a popular game in China, and many of them cannot avoid price increases. And domestic consumers seem to have acquiesced to the price increase, so that Toyota dealers have no fear.
Since the listing in October, needless to say, almost all the GAC Toyota 4S stores across the country are increasing prices, of which we see two more representative programs, one is that a 4S store launched a package package of about 100,000 yuan, and the other is that a 4S store directly increases the price by 70,000 yuan on the official guidance price, that is to say, the official guidance price belongs to the official guidance price, and the 4S store refuses to accept the manufacturer's price "guidance"!
In the face of the listing of Sena's new car and the crazy price increase of dealers around the world, gaga motor Toyota's attitude is completely acquiesced, without a little voice, let the dealers increase the price! Of course, some comments think that this is a commercial act, a willing to fight a willing to be beaten, and more than 300,000 vehicles, has long been not just needed, so this is very normal! But in our opinion, those who finally accept the price increase, I am afraid that few are willing! Therefore, from beginning to end, we believe that GAC Toyota's acquiescence to dealers to increase prices is disgraceful, and toyota will definitely pay a heavy price for today's "evil" in the future!
However, at the end of December, when we are about to enter 2022, the "retribution" of The crazy price increase of Xena seems to have come! It is reasonable to say that this car was listed in October, and November should be a complete sales month, so there should be sales output, but we have read a lot of car sales statistics platforms, and we have not found the sales data of Xena, which is more strange. October listing, November sales bizarre "disappeared", there may be only two explanations, one is that Xena's sales and Toyota's expectations are very bleak, so Toyota did not disclose sales, this possibility is unlikely, because there are terminal sales, this does not need Toyota to disclose, in many channels can get data! Then there is only another possibility, that is, after GAC Toyota listed Saina, it has not delivered the vehicle so far, but has continuously increased the price of booking at the terminal, so there is no sales in the terminal! Judging from the previous summary of many messages, I prefer the latter!
So now the problem becomes, how about the terminal booking volume of domestic Xena, and how much consumers accept the wanton price increase of Toyota dealers! In recent days, on many automotive websites and apps, there has been a statement that claims to be a Toyota dealer, according to his statement, in October and before the listing, the store is expected to have more than 100 single store reservations in November and December, but the actual situation is that 8 units were ordered in October, 28,000 units were added in November, 11 units were booked in November, and 14,000 units were booked in Cash in December, and the deadline was December 24. That is to say, the actual booking volume in two months is only 22 vehicles, in the words of this self-proclaimed dealer employee, the current Chinese people are rational!
And we also have to say that according to the dealer's sales statement, the increase in the booking price of The December Sena is actually much lower than that of the beginning of the listing, those who often increase the price of 60,000 or 70,000, so in the case of 28,000 and 14,000, the pre-orderers are very few, not to mention the price increase of 60,000 or 70,000? So if the self-proclaimed Toyota dealer sales statement is true, then the result of The Crazy Price Increase may not be so "beautiful"!
In fact, in our opinion, the domestic Sai Na can still sell well in the case of a price increase of 60,000 or 70,000, and the prerequisites do not exist at all. First of all, Senna is a medium and large MPV model, the market audience of MPV models is much smaller than that of cars and SUVs, so we see that in the domestic MPV market, the sales of high-end MPV models that can exceed 10,000 are only Buick GL8, and in the price range of 20-300,000, cars and SUVs with sales of more than 10,000 can be said to be everywhere, right? Therefore, the market capacity of high-end MPV itself is not very large! Secondly, the price of Xena is already very high in nature, especially compared to GL8, some terminal dealers also have to increase the price by sixty or seventy thousand, and the cost performance will naturally be greatly discounted, and Toyota does not have so many loyal "fans", so most rational consumers are comparing GL8 and Toyota Xena after the price increase, I am afraid that the possibility of choosing GL8, or even Kia Jawa is greater!
So in fact, when Sena was listed, we said that before Sena, Toyota has not had a precedent of domestic MPV selling well in China. The Xena markup is only based on the "experience" of models such as highlanders, that is, as long as Toyota's new car is listed, the price increase is also wanted, but for Senna can not sell well, it is two different things, and all kinds of signs show that Toyota has no delivery plan in November and December, then the situation becomes that the dealer really does not have a current car, and consumers may really think that it is too good to sell without a cash car, so it can only be increased and so on.
The reason why there were no sales in November was not because there were no cars because they sold too well, but because there were no commercial cars on the market! You can think about it, there is no need to increase the price of Senna. In the near future, the markup of this car will be a thing of the past!