Introduction: Talk more about the product, less dress! Li Bin and Li wanted to be the Li brothers who "loved and killed each other", whose pattern was small?
The second uncle upstairs said, "Loading B is just the need of the times."
This sentence may not be so good-heard, but many times, the words are not rough.
Recently, the "words" have caused great controversy, and the representative leaders of the new car-making forces star car companies- Weilai Li Bin and Ideal Li Xiang, are experiencing a new round of public opinion tearing.
Some people criticize the "straight man" Li Xiang, who will be rewarded with his eyes, and the pattern is too small;
Some people also said bluntly, "Good Sir" Li Bin understood that pretending to be confused, pretending to be B is not anti-intimidating, drifting away, by devaluing fuel vehicles to raise electric vehicles, the pattern is not bad.
So what is the truth?
Li Bin and Li wanted to be the Li brothers who "loved and killed each other", whose pattern was small?
Li Bin can't understand, there are still people buying fuel vehicles?
Let's start by combing through the ins and outs of things:
Let's look at Li Bin first.
The car that has been calling for Weilai's car is finally coming.
Seeing that ET7 has been "difficult to give birth" for so many years, the market competition environment has already "changed greatly" when it is listed next year, and with reference to Weilai's inherent pricing of "holding high and hitting high", ET7 is difficult to go.
Therefore, Weilai has a clever move and gives everyone an unexpected "surprise", and next year will synchronously introduce a new car that is one size smaller than ET7 - ET5.
To be fair, this ET5, which will only meet consumers in September next year, although it is much cheaper than ET7, but the overall 35w, which has to be sold at 25w to take the separation of vehicles and electricity, is still difficult to call "close to the people".
Even higher than the Tesla Model 3 threshold, Weilai is worthy of high-end luxury positioning.
Perhaps it is to do high-end electric vehicles for a long time, Li Bin is more and more "floating", following the earlier "Weilai Jianghuai factory, more advanced than Porsche" and other series of "lead war" remarks, this TIME AFTER the release of ET5 media interviews, Li Bin put "words".
"I really don't understand why there are still fuel vehicles today, in addition to being able to smell gasoline, what else is good, how nostalgic will buy fuel vehicles ..."
In the face of a large number of media wet, Bin Ge's face did not understand, and even engaged in a sentence of "I just can't understand the truth at all"!
Li Bin's remarks quickly triggered the fermentation of public opinion, and even attracted a large number of people inside and outside the industry to "criticize the fight".
Li wants to raise his eyebrows and breathe, ideal ONE sales to hang the public
Look at Li Xiang again.
In September last year, Volkswagen China CEO Feng Sihan publicly judged that the technical route of the ideal ONE "range extender" electric vehicle sold in the domestic market was "the worst solution".
As an executive of the traditional automobile giant Volkswagen, Feng Sihan and others have once again triggered another discussion in the industry about the technical route of new energy vehicles.
Li wanted to shout publicly at that time, don't say so many useless, who is superior and who is inferior does not rely on lip service, welcome everyone to take a random Volkswagen and other brands of PHEV plug-in hybrid vehicle, take it with the ideal ONE for PK comparison.
Volkswagen China CEO Feng Sihan shells range extended electric vehicles
Including very critical energy savings, see who actually consumes less fuel in various operating conditions.
Later, many media in the industry conducted relevant comparative evaluations and found that the ideal ONE actual combat performance was by no means as vulnerable as Volkswagen Feng Sihan said, and even better than some of Volkswagen's plug-and-mix products.
Now more than a year has passed, although the ideal car is still only the ideal ONE model to hit the world, but its market sales continue to rise.
Just this past November, the sales of the Ideal ONE car exceeded the sales volume of the Volkswagen brand's medium and large SUVs combined.
To this end, the ideal side deliberately made a sales comparison chart and carried out a round of marketing communications.
Li xiang himself also forwarded it on Weibo to let more people know:
Last year, Volkswagen executives shelled the ideal range extender technical route, and this year's ideal hit the public with practical results.
Li wants to weibo forward the ideal ONE sales results
Unexpectedly, the original ideal aspect was to "show" a wave of achievements, look, talk about the results, the ideal ONE will press the public to the ground and rub!
However, the move sparked criticism from some media (mostly media with better relations with the public), saying that Li wanted to "see the situation and the pattern is too small"...
After all, a month's sales performance does not represent a long-term, the ideal ONE can now hang the public, does not mean that the future can always suppress the public.
Le Tease Observation:
It was these two things that pushed Li Bin and Li Xiang to the cusp of public opinion.
Li Bin's controversy is actually not difficult to understand, after all, Bin Brother is so "floating" and "does not eat human fireworks", not a day or two.
The author believes that Li Bin is not "really confused", but a typical "pretending to be confused with understanding", which is to put it in a more popular way, that is, to pretend to be B.
Li Bin, founder of Weilai Automobile
Although electric vehicles have their advantages and charms, under the strong impetus of global energy conservation and emission reduction and various policies, they are increasingly recognized as the major trend of the industry, which is true;
However, subject to factors such as batteries, costs, and charging, electric vehicles still have too many places to improve at this stage, and the weakness is also very obvious.
Objectively speaking, in the next long period of time, electric vehicles and fuel vehicles will exist in parallel, of course, the overall proportion of electric vehicles will continue to increase is also predictable.
As a car company boss, Li Bin can boast about his own products and shout to electric vehicles, no problem;
But such self-intoxication and B-style remarks of "pretending to be confused and treating the audience's IQ as zero" are doomed to cause a commotion.
Li Bin was criticized by the majority of netizens and industry insiders this time, and he was not wronged at all.
Looking at Li Xiang again, although it is not elegant to carry out marketing publicity by hanging opponents and competitors, it is still far from the height of "pattern, blindness must be reported".
Ideal Car founder Li Xiang
I would like to ask, as the CEO of Volkswagen China, is the relevant remarks of Feng Sihan and others appropriate and elegant?
When the public tramples on others, the way and behavior are even worse, right?!
Li wants to say more about the results and facts today, and when Li wants to forward it on Weibo, he only claims, "Thanks for the spur, continue to work hard", and has never been as naked as Feng Sihan's verbal attacks.
When Feng Sihan said this last year, I didn't see you openly criticizing or even criticizing the fight, how did you get here in Li Xiang, it was a double standard!
In the final analysis, as mentioned earlier, the road is uneven and runs out to criticize Li who wants to "the pattern is too small", and generally has a good relationship with the public.
So there is nothing to say, there is no fairness and impartiality to speak of in the first place.
Just like the overall impression that Li Bin and Li Xiang have always given to the media and the outside world, Li Bin of the "Good Mr." person likes to hold it, and Li Xiang of the "Geng Zhi Boy" person likes to go straight and do it if he does not obey!
As for our general consumers, why take it seriously if you eat melon, whose car is good and the product is more attractive, just vote with your feet.
There is no need to engage in the "rice circle" set in the car circle.