Introduction: From the lifelong warranty of the ideal car "Schrödinger", it can be seen that there is no unified standard for the acquisition of these rights and interests, and it generally appears in the peak season of car purchase such as the end of the year, and to a certain extent, it has become a marketing means for the ideal car to impact sales. At the same time, the practice of ideal car has also caused dissatisfaction among a considerable number of users, if it is not taken seriously, then in addition to consumers, there is also the credibility of ideal car as an emerging brand.
(Text/Pan Yuchen Editor/Lou Bing) Near the end of the year, the sales staff of major automobile brands have reached a critical moment of rushing sales and performance. A few days ago, some netizens found that when the suspected ideal car salesman was selling the car in the WeChat circle of friends, he said that the first owner of the three electric life free warranty rights will be cancelled in February 2022, but he will still enjoy a lifetime warranty before January 31, causing some controversy. Some netizens suspect that the new warranty policy of Ideal Car will affect the warranty rights and interests of existing car buyers.
In response to this rumor, the Observer Network Car Channel asked the ideal car publicist. The other party responded that the lifetime warranty is only a time-limited promotion policy. The vehicle warranty of the ideal car is always 5 years and 100,000 kilometers, and the warranty of the three-electric system is 120,000 kilometers for 8 years, without change. As for the old car owners who have already obtained the lifetime warranty benefit, they are not affected. For the authenticity of the above-mentioned ideal car sales spread in the circle of friends, the other party did not respond.
However, when the observer network telephone consultation with an ideal car store, it was learned that similar to the news revealed in the circle of friends before, users who ordered cars in the store before February next year can receive a lifetime warranty, but not through the official APP car purchase channel, but by the store sales to sign an agreement with the user.
Observer Network also noted that at the end of 2020, there are also ideal car sales in the circle of friends announced that the lifetime warranty will be cancelled, and the next order can still get the gift of the news.
In the user community of the official APP of Ideal Car, there are also many discussions about the lifetime warranty. Some users revealed that recently some salespeople promised to provide free lifetime warranty rights to car subscribers, and some users transferred orders with lifetime warranties through community transfers.
However, the sale of random promises to give away a lifetime warranty has also triggered the dissatisfaction of some old car owners. In their view, as the first batch of subscribers, what they valued was a time-limited lifetime free warranty. However, after the end of the first batch of bookings, there are still a considerable number of subsequent booking users who receive lifetime warranty rights, which is a damage to the interests of old car owners.
Observer Network noted that the lifetime warranty policy for the first owner of Ideal Car was launched in April 2019 when the booking was launched. With the first batch of bookings ending on May 31 of the same year, Ideal Auto claimed the end of the lifetime free warranty, and the late booking users restored the standard warranty, that is, the 4-year 80,000 km (later upgraded to 5 years 100,000 km) warranty and the 8-year 120,000 km warranty of the three-electric system.
However, after this, Ideal Car did not completely eliminate the lifetime warranty option. In February 2020, Ideal Auto launched the March "Car Purchase Program", and car buyers can purchase a lifetime vehicle and a three-electric warranty for 2999 yuan before March 10 of the same year.
In addition, in October this year, due to the shortage of parts and components caused by the epidemic, Ideal Auto said that in August and September, the five millimeter wave radars that are standard will not be available to subscribers. As a negotiated plan, Ideal Auto will first install 3 radars on the delivered new car, and reload the remaining 2 before the Spring Festival next year. In addition, the vehicle will be given a lifetime warranty service to users who order vehicles from August to September.
However, the compensation plan of the ideal car has been questioned by users who have ordered cars after October. Some users pointed out that the delivery cycle of October subscribers is about 8-10 weeks, while the delivery cycle of August-September subscribers is only 3-5 weeks and 5-7 weeks. The delivery cycle of October subscribers is not only longer, but also does not receive a lifetime warranty, and their rights and interests are damaged in disguise.
Even if you book a car from August to September, you will not be able to avoid worrying. A user pointed out in the community that he had already accepted the "3 Radar + Lifetime Warranty" program, but suddenly received a delivery call in November, saying that he would directly deliver his complete 5 Radar new car, and the previously promised lifetime warranty was also canceled.
Take a look:
With large space, no endurance anxiety, free purchase tax, and free license plates in restricted cities, since the end of 2019, ideal cars have been delivered, and their sales data has ranked among the best in the new forces of car manufacturing. From January to November this year, Ideal Auto delivered 76,400 new cars, and since delivery, the cumulative delivery volume of Ideal Cars has exceeded 110,000 units.
However, while delivering data to new highs, the controversy over the ideal car has not stopped, as can be seen from the recent "Schrödinger-style" lifetime warranty rights.
For car owners, although the national pricing and configuration of the ideal car are uniform, the official does not clarify the unified standards in the arrangement of warranty, maintenance, decoration, points, membership and other rights and interests. Moreover, lifetime warranty gifts generally appear in the peak season of car purchases such as the end of the year, and to a certain extent, it has become a marketing means for the ideal car to impact sales.
Some car owners pointed out that the previous lifetime warranty program was sold in the official APP mall, and then it was repeatedly removed and listed, and now it is used by some sales staff as a gift for promotional performance. He believes that although the ideal car nominally "has no middleman to earn the difference", the above sales strategy is actually no different from the 4S store distribution model of traditional car companies, and the final interpretation right also belongs to the merchant.
As for whether the arbitrary change of user rights and interests will damage the interests of old car owners, subordinate car owners and intended car owners, ideal cars have not responded positively or solved them.
Through the feedback in the official community, it can also be seen that such practices of ideal cars have caused dissatisfaction among a considerable number of users, and if manufacturers do not pay attention to this, then in addition to consumers, there is also the credibility of ideal cars as an emerging brand.
This article is an exclusive manuscript of the Observer Network and may not be reproduced without authorization.