Chery QQ ice cream is coming, will it shake the status of Hongguang MINIEV?
Author: Old Horse
Image: Network
On December 28, 2021, Chery QQ Ice Cream was officially launched, and a total of 3 models were launched in the whole series, with a price range of 29,900-43,900 yuan. No matter from what point of view, this new car is aimed at the explosive Hongguang MINIEV, so can QQ Ice Cream shake the status of MINIEV?
Familiar square box, but texture and detail are better
Since the same level of models are inevitably compared with MINIEV, why not take much effort to make such a clear difference in design, the current touch screen mobile phones do not all look the same, then as a micro pure electric passenger car that is more expensive than some high-end mobile phones, there is nothing wrong with the similarities in the design.
From the appearance, we can easily associate QQ Ice Cream and Hongguang MINIEV, because the two cars are too similar, especially the square box-like body contour, which cannot be said to be irrelevant, but can only be said to be exactly the same. However, QQ ice cream still has its own characteristics in many details.
The U-shaped LED daytime running light looks very playful, adding more charm to its big eyes. The black surround is also a bit like a grinning expression, and the visual effect is more two-dimensional than MINIEV.
If you don't look closely on the side, there may be many people who mistakenly think that MINIEV. The most obvious difference between the two is the rear window shape, QQ ice cream rear window area is larger, but also has more rounded corners. The white rim cover is a good way to enhance the delicacy of the car, and perhaps also play a role in reducing the wind resistance.
In terms of body size, qq ice cream is 2980/1496/1637mm in length, width and height, and wheelbase is 1960mm, which is between Bozhong and MINIEV.
The rear of the car is more concise than the MINIEV, and the taillights of the same U-shaped structure echo the headlights. The circular rear fog lights and reversing lights below add a cute touch to the tail.
The interior is also a sense of déjà vu, but QQ ice cream uses more flat lines and rounded corners, which better echoes the appearance and gives people a more regular look. The eye-catching color scheme is in line with its positioning, and the shape of the two-spoke steering wheel is still good.
At this price, don't have any luxury for the configuration. Like MINIEV, behind the STEERING wheel of QQ Ice Cream is a full LCD meter that displays the necessary information. You can see that there are two cute little paws on the center console, which is the original mobile phone holder, which is very easy to use for the mobile phone, saving itself from being equipped.
However, as the first A00-level product of Chery iCar Ecology, QQ Ice Cream not only has the word "iCar" on the steering wheel, the owner can also register and certify the vehicle on the iCar Ecological Mobile Phone App, and can currently realize 12 functions such as remote switching central control lock, switching air conditioning, switching low beam lights, App intelligent power replenishment, etc. through the mobile phone App, and can also view the real-time status of the vehicle and driving behavior analysis, and other new functions will be launched in the follow-up.
There is nothing special about the seat shape, but the material is more thoughtful, using antibacterial ecological and environmental protection fabrics, in line with the German Rheinland Health Automobile certification, which may become a highlight to attract Baoma consumers.
In addition, QQ Ice Cream also did its best to provide a lot of storage space in the car, in addition to the regular cup holder at the shift and the door storage compartment, there are storage compartments, net pockets and hooks under the center console.
Like MINIEV, QQ Ice Cream is also a four-seat layout, and it is believed that the performance of the space in the car will be relatively close.
In terms of power, QQ Ice Cream and MINIEV are completely consistent, and the maximum power of the motor is also 20 kW and 85 Nm. Depending on the configuration, there are two capacity battery packs of 9.6 kWh and 13.69 kWh, and the NEDC has a range of 120 km and 170 km respectively, which is exactly the same as THE MINIEV.
Trolley, buy the minimum match on the line
Although there are not many models, the price is not expensive, but the price difference of more than 10,000 between high and low is not small for the price range in which it is located, so it is still necessary to analyze which model has a higher cost performance through configuration.
The first is the entry of the whole department, the pudding priced at 29,900 yuan, what else is the price of this bicycle? In order to control the cost, it can only be a configuration that meets the minimum car needs, if you just want to spend less money, buy a small scooter that can shelter the wind and rain, and nothing else, then pudding is suitable.
The next gear is priced at 37,900 yuan of cones, the price is 0.8 million yuan, or there are many more configurations, the most practical is the air conditioning, but for the car with a mileage of only 120 kilometers, it may not dare to drive, but it is better than nothing. The multi-function steering wheel and color gauges can improve the look and feel and bring a more convenient and technological experience.
Finally, the sundae, priced at 43,900 yuan, the biggest improvement is the use of a larger capacity battery pack, so that the endurance from 120 km to 170 km, so that going out is more secure. Of course, whether it is worth spending more than 40,000 yuan on it depends on your own needs.
summary
From the aspects of design and price, clear-eyed people can see who QQ ice cream is for. In terms of brand power, Chery is not inferior to Wuling, but marketing is not chery's good at. Relying on the word of mouth of consumers, it is possible to achieve certain sales results, but the effect is slow, and it is difficult to become a hit. If you want to really compete with Hongguang MINIEV, Chery has to think of a way.
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