Is a cylinder worth 7 thousand? Four-cylinder old Qijun resurrection, more expensive than the new model, netizens: no discount 50,000 do not buy

Source of this article: Times Finance Author: Yang Delin

Recently, Zhengzhou Nissan's Qijun Glory was officially launched, and the new car is equipped with a 2.0L four-cylinder naturally aspirated engine, matching the simulated 7-speed CVT gearbox, priced at 189,300 yuan - 192,800 yuan.

However, although it is regarded as the "resumed production model" of the third generation of X-Gun, the pricing of X-Gun Glory is higher than that of dongfeng Nissan's third-generation and new fourth-generation X-Trail. For reference, the price range of the third-generation X-Trail 2.0L model 2020 is 188,800 yuan to 207,300 yuan, and the price range of the fourth-generation X-Trail is 181,900 yuan to 262,900 yuan. In other words, the starting price of X-Trail Glory is 500 yuan more expensive than the third-generation X-Trail and 7400 yuan more expensive than the fourth-generation X-Trail.

As soon as the price of Qijun Glory came out, public opinion was hotly discussed. "New old Qijun, is there anything wrong with this pricing?" "Qijun Glory This price is not known and thought it was 2.0T plus four-wheel drive" "The cylinder that the original Kijun lacked was worth more than 7,000" "This car is not discounted by 50,000 and is not bought." ”

"It's normal to have objections." On December 28, in response to the pricing controversy of Qijun Glory and other issues, Times Finance interviewed Zhengzhou Nissan, and relevant people responded that there are many factors to consider for product pricing, such as target customers, competitive environment, the coexistence of old and new models, and the value recognition of vehicles by old customers, "but we released the market suggested retail price, and the final transaction price is still relatively competitive." ”

The newly listed terminal has been discounted by more than 10,000

It is understood that since Zhengzhou Nissan announced the introduction of The X-Trail Glory model, many consumers are looking forward to Zhengzhou Nissan can further reduce the price of the model, just like Dongfeng Nissan's two-generation sales strategy, the classic model enters the sinking market by reducing the price range, and the new model does not interfere with each other, but can expand the sales scope of the car series. However, XJUN Glory, which was originally seen by consumers as a dimensionality reduction to hit the joint venture A-class SUV market, not only did not further lower the price threshold, but the starting price was also more expensive than the fourth and third generations of Dongfeng Nissan.

In this regard, on December 24, some industry insiders told Times Finance that the current pricing of X-Trail Glory is higher, which is conducive to enhancing nissan's brand value, "now this pricing can enhance the value of the Japanese product brand, and if the price does not go up because of sales, manufacturers can give some preferential margins, such as giving dealers rebates, so that dealers can engage in price reduction promotions, thereby increasing sales." ”

In addition, some insiders said that the reason why Zhengzhou Nissan fixed the price threshold of Qijun Glory at such a high position, or in order to reserve a large enough price reduction space for Qijun Glory in the terminal market in the future, and create a "cost-effective" effect in the form of price reduction in the future, thereby attracting more consumers.

On December 24, Times Finance consulted Zhengzhou Nissan Sales in Beijing on the terminal preferential margin of the current market QiJun Glory, which said that the current comprehensive discount (cash + other discounts) of the car is 18,000 yuan, "mainly depending on your car purchase time, if you buy a car in the near future, the cash discount of 18,000 is not impossible." At the same time, the sales revealed that at present, X-Trail Honor has been shipped from the manufacturer, and it is expected that the vehicle will arrive at the store this month.

However, at present, Dongfeng Nissan's new generation of X-Trail terminal discount is also around 20,000. According to a Dongfeng Nissan 4S store in Beijing, the current fourth-generation Qijun has a comprehensive discount of 20,000 yuan, "Now two-wheel drive and four-wheel drive versions have a comprehensive discount of 20,000 yuan, of which 10,000 is a cash discount and 10,000 is a decoration discount." ”

X-Trail Glory Image Source/Network

The challenges are not small

It is reported that as Nissan's global strategic model, X-Trail was first born in 2000, the second-generation X-Trail was officially domestically produced in 2008, and the third-generation X-Trail was listed in 2014; in order to create a new fourth-generation X-Trail, Nissan lasted 5 years, with a cumulative investment of 19 billion yuan, and officially launched a new fourth-generation X-Trail in July this year. According to public data, before the listing of the fourth generation of X-Trail, the cumulative sales of X-Trail in the Chinese market have exceeded 1.42 million vehicles.

Although the fourth generation of X-Trail has been significantly upgraded in many aspects, due to the use of 1.5T three-cylinder engines in the car, there have been many controversies since its listing, and the market performance is not ideal. According to the data of the Association, since the launch of the new Qijun at the end of July, it has been absent from the monthly SUV top 15 sales list for four consecutive months, and for reference, the cumulative sales of the old X-Jun from January to July were 83,000, with an average monthly sales of about 12,000 vehicles.

To this end, on November 22 this year, Zhengzhou Nissan was recognized and approved by Dongfeng Motor Co., Ltd. and began to be fully responsible for the sales and after-sales work of the third-generation Nissan X-Trail SUV, and the new model was renamed X-Trail Honor.

"The listing of X-Trail Glory will accelerate the strategic transformation of Zhengzhou Nissan for individual users, enrich Zhengzhou Nissan's product line, strengthen the service level and profitability of Zhengzhou Nissan dealers, and promote the synergy and cooperation between Dongfeng Nissan and Zhengzhou Nissan." On December 28, Zhengzhou Nissan told Times Finance.

However, compared with dongfeng Nissan's third-generation X-Trail, X-Trail Honor has a trade-off in terms of power and four-wheel drive system. It is reported that the 2.0L engine codenamed of X-Gun Honor and the third-generation X-Trail are MR20, but the parameters of X-Gun Honor are lower than those of the third-generation X-Trail, with the former having a maximum power of 151 horsepower and a maximum torque of 194N·m, while the latter has a maximum power of 154 horsepower and a maximum torque of 204N·m.

At the same time, X-Trail Honor currently only has a 2.0-liter naturally aspirated engine, but Dongfeng Nissan's third-generation X-Trail has also launched a high-end model equipped with a 2.5-liter engine.

In addition, the model design, intelligent configuration and machine performance of X-Jun Honor are not competitive compared with the same level of models.

Taking the interior and smart car as an example, the new X-Trail Honor car adopts the classic-style Nissan center console, embedding a 9-inch screen in the center console, but there is no full LCD dashboard. In addition, the car only has intelligent features such as AutoNavi navigation, voice control and OTA upgrades built in.

In contrast, the interior of the Toyota RAV4 of the same level is equipped with a 7-inch all-digital dashboard, a new 10.1-inch touch screen is installed in the central console, the car and machine system adopts the Toyota Zhixing interconnection system, and supports Baidu CarLife mobile phone interconnection, intelligent voice interaction system, etc.

Similarly, Honda's new CR-V is equipped with the second-generation Honda CONNECT "Intelligent Guide Interconnection" system, which can control the system according to intelligent voice recognition, and carry out online electronic payment through Alipay and other Internet functions. At the same time, the car is also equipped with Honda's Honda SENSING "Safety Super Sense" system, which integrates a number of driver assistance systems such as ACC active cruise control, CMBS collision mitigation braking system, and FCW pre-collision warning system.

Judging from the current pricing, Qijun Glory challenges are not small. At present, the price of toyota RAV4 2.0L two-wheel drive model is 162,800-18.78 million yuan; the price of Honda CR-V two-wheel drive version is 169,800 yuan - 211,800 yuan, in other words, the starting price of X-Trail Glory is 20,000 yuan higher than the aforementioned model. What will happen to X-Trail Glory's follow-up market performance is obviously to be seen.