The new Qijun has been on the market for a long time, about the sales volume and market position of this car, I believe it is not necessary to elaborate, the big guys also have a general understanding! Because the new model introduced a 1.5T three-cylinder engine, resulting in this new car that claims to have spent 19 billion yuan on research and development, it can be said that the beginning is a dud at the market level, and the sales volume is greatly discounted compared to the 2.0L and 2.5L four-cylinder models! Of course, the more difficult problem is that in the face of the decline of the three-cylinder Qijun, Dongfeng Nissan does not have any active strategy, and all the ways and means to try to save the defeat are passive and passive!
We have always believed that the reason why the three-cylinder X-Trail appeared in the domestic compact SUV market, a mainstream market that basically pronounced the complete failure of the three-cylinder engine, is the first step of Dongfeng Nissan's cognitive error. For Nissan, when it began to develop the three-cylinder 1.5T a few years ago, the three-cylinder machine was in the ascendant in China, and many manufacturers were transforming the three-cylinder machine, and Nissan spent a lot of effort to do it! But by the time the three-cylinder was equipped with the new X-Trail, the three-cylinder machine had become a street rat. However, in Nissan's cognition, the Japanese product brand is very popular in China, Xuanyi can be sold to the first car, AndEon is also one of the top ten regular customers in SUV sales, so unlike other products and manufacturers because of the three-cylinder machine folding, with the dual influence of Nissan and X-Trail, the three-cylinder X-Jun can definitely buck the trend and still get excellent performance!
But it's clear that Nissan is caught in a "cognitive trap." First of all, the market and consumers do not discriminate against the three-cylinder engine, as long as it is a model with internal combustion engine as the main power, the market and consumers basically do not accept it; second, the current Nissan and X-Trail have actually lost the so-called aura. The reason why Nissan Xuanyi's sales are excellent is because the two generations of models and three generations of models are sold in the same house, and the previous generation of models is much cheaper than the new models, which has attracted a lot of consumers to buy; and the old X-Trail has basically been a regular on the various complaint lists in the later stage of the product, because of the setbacks of the CVT gearbox and other issues, the old X-Trail is often complained about, and compared to toyota and Honda's compact SUVs, X-Trail's sales are excellent with more terminal discounts!
In the face of the embarrassing status quo of the three-cylinder X-Trail, Dongfeng Nissan has no way and means to actively move forward, and can only move out of the old four-cylinder X-Jun "rescue field", that is, the X-Jun Glory that has just been listed before, hoping to temporarily save the product status of X-Trail through the return of the four-cylinder model, but in the process, it can be clearly seen that the negative Nissan has once again fallen into the "cognitive trap"!
First of all, X-Trail Glory two models are all equipped with 2.0L naturally aspirated engines, the maximum horsepower is 151Ps, 12.7 seconds of acceleration per 100 kilometers, but the starting price is as high as 189,300 yuan, which is 181,900 yuan higher than the three-cylinder X-Jun, and 7400 yuan higher, to know that the three-cylinder X-Jun is even worse, the maximum horsepower is 204Ps, but the old Qijun after the resumption of production is more expensive than the new Chijun, which can't help but make people wonder, what does Nissan want to do?
In fact, in our opinion, Dongfeng Nissan suffered a big loss on the three-cylinder machine, may go from one extreme to the other, since the market and consumers like four-cylinder models, then on the four-cylinder Qijun, is it possible to cut some leeks? That is, the 151-horsepower 2.0L old X-Trail sells more expensive than the 204-horse new X-Trail! But Dongfeng Nissan may ignore a reality, consumers and the market can not look down on the three-cylinder X-Trail, does not mean that it will necessarily recognize the price is not low "beggar power" four-cylinder X-Trail, people may simply not look up to the three-cylinder X-Trail, rather than miss the four-cylinder X-Jong, consumers may think more of other brands of four-cylinder compact SUVs, so we think that Nissan has made a cognitive mistake between the three-cylinder X-Trail and the four-cylinder X-Trail, and this cognitive error is directly reflected in the price of X-Gun Glory!
Of course, is it reasonable to suspect that Nissan's "little abacus" is played in this way? Consumers and the market more recognized four-cylinder machine, four-cylinder X-Trail main sales, sales are indeed excellent, then for the four-cylinder X-Jun set a high price, if consumers like four-cylinder X-Jun, in the price can harvest leeks; if consumers are dissuaded by the price of X-Jong-ro, then will it be second, choose a three-cylinder X-ion with higher cost performance? Obviously, this is difficult to happen, because Nissan is not a brand that has a lot of "die-hard fans". Therefore, if consumers are allowed to make "forced" choices in products, then consumers will most likely choose models of other brands, and Nissan and X-Trail may be abandoned without hesitation!
Therefore, we always believe that the birth of Nissan's new X-Trail is itself a product of cognitive error, and now that X-Trail has resumed production, the price of the 2.0L model is higher than that of the 1.5T product, and to a large extent, the probability is that Nissan has fallen into a "cognitive error". Now it seems that the resumption of the production of the old X-Trail to save the entire X-Trail car series, may be a big bubble, people's disappointment in the resumption of the old X-Trail, will be far greater than the new X-Trail!