Generation Z's "audiovisual" consumption choice is achieving a real "turning point" in 2021: large-screen audiovisual consumption has never accelerated as in 2021.
On the one hand, statistics predict that the domestic home intelligent projection product market size is expected to reach about 4.5 million units in 2021 - the fourth consecutive year to achieve "nearly one million units per year" demand growth. On the other hand, although the sales of traditional color TVs will accelerate in 2021, the market growth rate of large-size products, such as 85/86-inch TVs, will still exceed 50%.
From the perspective of market demand, the big screen is the future of color TV and audio-visual industry! Among the many large-screen audio-visual equipment, laser TV is undoubtedly the optimal "technical solution": laser TV inherits the advantages of large screen projection display, and also has the display performance of traditional LCD TVs and other products, and has significant advantages in product cost. This differentiated large-screen display solution meets the needs of young people's "revolutionary" audio-visual experience and personalized purchase.
In December, Fengmi Technology, the leader of the laser TV track, officially launched the first full-color laser TV product: Fengmi full-color laser TV T1, creatively adopting a new generation of full-color laser light source ALPD RGB+ technology, bringing laser TV into a new era of "full-color laser". This new technology has also been hailed by the industry as a "true complete laser display form".
Light up the perfect "super big screen" in the hearts of Generation Z
In modern display technology, lasers have always been "the most perfect display light source in the minds of scientists": because lasers are the "most accurate" light sources mastered by humans. High-precision laser naturally means "accuracy" in "color" implementation and "expansiveness" in color gamut coverage.
At the same time, compared with other display technologies, the advantage of laser display is not only "really excellent color", but also an excellent technical choice to achieve the pursuit of "super large screen". Whether it is liquid crystal display technology or OLED display technology known as the next generation, its display size is limited by the size of the glass substrate. Only laser TV, which realizes large-screen display by means of optical system amplification, not only breaks through the traditional flat panel technology "the 100-inch limit of the display screen", but also realizes the miniaturization of the device and is easy to deploy and install at home.
However, it is not easy to apply lasers to civilian display devices. It can be said that since the 1950s, after several generations of efforts, in the end, the Chinese enterprise Guangfeng Technology has developed ALPD laser display technology, taking a key "innovative step" of laser display for civilian use. As early as 2017, Fengmi entered the laser display field through the technical advantages of Guangfeng and Xiaomi's ecological aura, bringing the first laser TV products.
Of course, the advantages of laser TV are also being recognized and applied by more brands: in the world, Samsung, which has been the first color TV seller for more than ten years, Sony, the representative brand of high-end color TV, and Xiaomi, an emerging color TV brand, have seen the broad prospects of laser display technology and joined the competition of laser TV.
However, the vast majority of laser TV products launched by more than 30 brands from international and domestic brands are "monochrome laser displays", which is obviously not the final form and complete form of laser displays. Although monochrome laser TV solves the problem of "laser TV practicality, color TV large screen", it does not really play the laser "color" advantage - ALPD RGB + full-color laser technology is to change this!
ALPD RGB+ technology from Fengmi's parent company, Guangfeng Technology, has been widely used in digital cinema projectors used in theaters. Cinema application can be described as the "crown of quality requirements" in the display industry, and practice has proved that ALPD RGB+ is an epoch-making technological progress and an innovative path to bring "true panchromatic laser display" into the ordinary consumer market.
So since the three-primary color panchromatic laser is so beautiful, why has it not been popularized in the field of laser TV?
This is because the use of three primary colors full-color laser display, although the full use of the accuracy of the laser light source, to achieve a great breakthrough in the color and gamut effect; but the accuracy, frequency and phase consistency of the laser, but also led to another problem: that is, interference. Interference fringes on the imaging screen turn into visually visible, circular patches of mixed color—i.e., scattered spots. Laser display can not solve the problem of scattered spots, it must be "water flowers, mirror in the moon".
The panchromatic light source technology adopted by Fengmi T1 realizes the frequency width and phase quality change of the interfering light source through LPSE speckle suppression technology, which greatly reduces the possibility of speckle scattering and the degree of visual difference while retaining the accuracy of laser color. The test data show that the retinal speckles of the Fengmi T1 panchromatic laser TV are reduced by up to 90% compared with the peak of the traditional tricolor laser technology, which is basically invisible visually.
Fengmi T1 full-color laser TV, ALPD RGB+ technology combined with LPSE speckle suppression technology, bringing the "full-color laser technology" that can only be possessed by professional cinemas and large-screen giant screens into the ordinary color TV market and bringing it to ordinary consumers. This change is not only a major breakthrough in the history of projectors and laser display, but also a real "huge upgrade" of the color TV industry. The T1 of the full-color laser will subvert the tradition in the color and color gamut performance of the laser TV, and truly promote the home audio-visual into the BT.2020 ultra-wide color gamut era.
If ALPD technology has turned laser displays from "theory" to "reality", then the new generation of ALPD RGB+ technology is lighting up the "perfect big screen" of emerging audiovisual products.
Subverting the past and writing the future, Fengmi's cutting-edge technology has brought about dimensionality reduction
Chasing the ultimate large-screen audio-visual experience, this is the theme of color TV consumption now, and it is also something that Fengmi Technology has been pursuing. As a representative, T1 once again proves that Fengmi is always at the forefront of "future" demand.
Since the establishment of Fengmi Technology in 2016, Fengmi has launched a series of products including laser TV, laser micro-projection, laser intelligent projection, laser ultra-short-throw micro-projection, etc., and has the industry's leading "laser consumer display" product line, which has always been the leader in the innovative application of laser display.
As early as 2017, Fengmi combined with Xiaomi's ecological advantages, launched the "Mijia Laser Projection TV" in Xiaomi crowdfunding - this product became the first "popular" laser TV large screen in history, becoming the true love of the "geek" type large-screen consumers in that year; in 2019, Fengmi once again subverted the industry pattern and launched the 4K Cinema, a 10,000-yuan laser TV product, so that 4K laser TV consumption entered the popular market and drove the industry to grow into a high-quality era In 2020, Fengmi launched the flagship 4K laser home theater Max, as well as the upgraded version of the 4K laser TV product Cinema Pro, leading the laser TV quality consumption to a new level; in the spring of 2021, Fengmi launched a laser TV Series C2 set and ultra-short throw laser projection R1 with stronger differences, and three laser micro-projection Peak Mi R1 Nano ultra-short throw laser projectors, Fengmi X1, and Fengmi P1 pocket laser projectors released in October, through diversified innovation To further meet the consumer demand of more consumers for "light luxury" laser large screens...
High-quality upgrading, popularization of the whole people, and the dream of super large screen that everyone needs, this is the charm of laser TV, and it is also the outstanding contribution made by Fengmi to the high-quality development of the color TV industry. At present, full-color laser TV has become an important new category of color TV, and its unique large-screen advantage has formed a dimensionality reduction blow to traditional color TV.
According to RUNTO data, in the first half of 2021, China shipped 131,000 units of laser projection, and the total annual sales volume may exceed 500,000 units. 60% of these products will be "laser TVs". The industry predicts that in 2022, domestic laser TV sales will be eager to exceed 400,000 units, achieving a qualitative change point of nearly 1% of 100-inch products in the entire color TV market.
At this time, fengmi T1 is "another level" in the quality of laser TV, writing a new history of laser TV with more excellent product performance:
Fengmi T1 not only relies on the "professional light source in the theater" ALPD RGB+ full-color laser display technology, bringing a comprehensive upgrade of color, color gamut, contrast, brightness, color rendering ability and other indicators; it is also equipped with a world-renowned audio Bowers & Wilkins custom-designed sound effect system: 2 *15W professional speakers, glass fiber bass diaphragm, titanium treble diaphragm, HiFi-level speaker cloth, high-quality filter capacitors, Star of David patented speaker network, Flowport's patented inverted phase tube and other high-end configurations allow T1 to bring consumers an audiovisual feast of "sound and painting".
In fact, in Fengmi's view, a good film and television equipment is not just a combination of large screen + color. Over the years, Fengmi has established a complete R&D and supply chain including FengOS system, content ecology, AI intelligence, and top audio technology. Through a strong combination of product technologies, Fengmi can continue to lead the development direction of laser display and laser TV.
The future of film and television equipment is large screens, laser displays have natural advantages in the field of large screens, and ALPD RGB+ full-color laser technology is the latest upgrade and more complete form of laser displays! This is the value behind fengmi T1: that is, fengmi once again uses innovative technology to bring "advanced demand" and "future trend" of home large-screen audio-visual "another systematic upgrade", and writes a thick stroke in the history of laser display innovation.
Open up new frontiers, write new history, and witness the era of Fengmi of Daping
Led by the future trend of large-screen home audio-visual, laser display and laser TV technology are increasingly becoming a must-fight place. The monitoring data of Aowei Cloud Network shows that compared with the continuous downturn in the color TV industry, the annual compound growth rate of laser TV from 2015 to 2020 reached 181%. At the same time, at present, the number of laser TV brands that can be monitored in the Chinese market has been 34, and there are only 40 LCD TV brands included in the monitoring of Aowei Cloud Network.
Although laser TV is not yet the mainstream of color TV consumption, but that is more because consumer color TV from small to large process, laser TV is at the highest point of 100 inches +! Industry analysis believes that Fengmi's early card slot laser TV and the first breakthrough in full-color laser TV are truly "stuck in the future of the industry".
At present, the domestic laser TV industry has formed different camps such as traditional color TV brands led by Hisense, emerging laser display innovation enterprises represented by Fengmi, Sony, and foreign giants represented by Epson. Among them, among more than 30 laser TV brands, Hisense and Fengmi account for almost 80% of the market share, and are the real industry leaders and leaders. Including T1, the advent of products that apply cutting-edge innovation and core upgrades will further consolidate the new image of the global pattern reshaper of Fengmi's advanced projection technology.
The center of the future home audio-visual market will inevitably be continuously upgraded around immersion and giant screen. Consumers' demand for "bigger screens" will achieve the "glory of the king" of laser TVs and laser displays. The industry predicts that the domestic demand for laser TVs will maintain double-digit high-speed growth and eventually grow into a multi-million unit market. In this tide of change, enterprises such as Fengmi that have truly achieved innovation leadership and technology leadership will inevitably become market darlings. And lay the foundation for becoming a great enterprise in the global home audiovisual industry.