Speaking of Apple mobile phones, almost everyone knows, no one knows. As a global technology company, Apple is undoubtedly very successful. It opened stores all over the world, and its factories opened all over the world. Among Apple's many markets, the Chinese market must be the most important one. The country's huge population base and good purchasing power have made Apple a lot of money in the past.
If Apple wants to make a splash in the Chinese market, it must establish a base in China, of which a large number of factories are indispensable. Limited by manpower and material resources, Apple must bet its treasure on China, and its relationship with the Chinese market is getting closer and closer.
Apple dependence
Because of this close connection, Apple and the Chinese market have a relationship of prosperity and loss. When Apple came to China, Foxconn, Apple's loyal foundry, also came to China. As Apple's most trusted foundry, Foxconn has built a large number of factories in China, using Chinese power and cooperating with domestic suppliers. In this process, Apple can rely on the domestic low-cost manpower and material resources to obtain higher profits, but also provide a large number of jobs for the country, many domestic suppliers have also made great progress because of a large number of demand.
But once this cooperation model is solidified, the drawbacks begin to slowly appear, and one of the biggest drawbacks is that the two sides have a serious dependence. Because a large number of factories are established in China, Apple's production capacity is also concentrated in China, if there is any problem in the domestic factory, Apple's production capacity will immediately decline, which will affect the normal operation of the company; on the contrary, if Apple changes suppliers and foundries, then the latter will also suffer great losses. Especially those suppliers who have not broadened the market and rely heavily on Apple are likely to go out of business.
In the past, Apple and domestic suppliers got along well, and there were few cases of disconnection. But in recent years, just as Apple once transferred its production capacity to China, Apple is planning to transfer production capacity to Southeast Asia, and this plan has begun to be implemented. The media has long reported the news that Foxconn has built factories in India, Thailand and other countries, although in the end most of these factories have not been able to produce well, and some even built but cannot produce, but Foxconn's behavior is enough to see that Apple is "transferring", and Foxconn is its forerunner.
Another bad news is that Apple has selected and kicked out 34 suppliers among its large number of domestic suppliers. Because Apple has many suppliers, the impact of losing some in the short term is not very big for Apple, but these suppliers who have been kicked out of the Apple ecological chain are not so good. Because of the heavy dependence on apples in the past, this year's cold winter is destined to be difficult for them.
Ofilfilm on the right path
However, among the suppliers that Apple kicked out, there is a company that has experienced a downturn, but now it has slowly eliminated the impact of Apple and slowly returned to the right track. This company is OFILM, a technology company specializing in providing optical lenses. Because of the heavy dependence on Apple, OFILM fell directly to the bottom of the valley after being kicked out of the Apple circle of friends, and the most direct performance is that the market value has dropped by as much as 30 billion at once, which is difficult for OFILM to accept.
However, after experiencing the wind and rain, OFILM stood up again, not only the stock price rose by thirty percent, but the market share was also slowly catching up with the original level. And these only happened in the same year, so what makes OFILM able to get out of the shadows so quickly?
The first is technical independence, although for Apple, OFILM is only a supplier, but OFILM does not limit its attention to simple processing and production. In order to improve the level and respond to the crisis, OFILM tilted a lot of resources on technical autonomy, broke through the high-end technology of optical lenses, and moved towards more advanced technology.
The second is that the choice is widespread. As the saying goes, iron must be hard itself, and there are more choices that can be made when it is hard. After being kicked out of Apple's "circle of friends", Oufeiguang broadened his horizons and chose to put eggs in more baskets. For example, the new energy vehicles of the fire have become the key investment areas of OFILM.
summary
CCTV had long called on domestic Apple partners not to rely too much on Apple and to look for broader development prospects. Now it seems that CCTV has long been far-sighted. OFILM's recovery road also tells us that only its own strength is the last word, we must master the core technology, and grasp the fate in our own hands.
With the back to the apple, it is indeed a good shade under the big tree, but it is easy to suffer from apple dependence and lose autonomy. As a high-tech enterprise, we must think of danger in times of peace and be technologically independent, otherwise the fate of the enterprise will be difficult to fall into the hands of others.
How to get rid of apple dependence? OFILM gave a standard answer sheet
Ofilfilm, who was once kicked away, now fights back strongly and punches Apple in the face