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As a leading enterprise in the technology industry, Apple not only achieves the ultimate in digital products such as mobile phones, but also wants to have a foothold in industrial products and automobiles. Since 2014, Apple's car-making plan called "Titan", although Apple's official has not yet come to the relevant news about car manufacturing, but the outside world speculation has been frequent, the project is sometimes smooth, sometimes stagnant.
Apple's plan is to release the car in 2025, because sources have said that Apple is working with a Semiconductor packaging manufacturer in South Korea to develop self-driving chips, and it seems that the news of Apple's car is already a nail in the coffin.
At the beginning of this year, there were media reports that Apple was looking for a group of auto parts manufacturers with large-scale production experience to provide core components for their cars, and Apple is expected to select auto parts suppliers by the end of 2022, and then start full research and development in the next two to three years, open car manufacturing projects and start mass production.
According to well-known digital blogger LeaksApplePro, Apple is likely to entrust Hon Hai (Foxconn's parent company) to assemble and produce the car. According to industry analysts, Apple's positioning will be higher than that of traditional luxury car BBA brands (BMW, Mercedes-Benz, Audi), biased towards the pricing of Brands such as Porsche, and paying more attention to the ability of autonomous driving, and its electric vehicle pricing is $100,000 (about 660,000 yuan) and above. The first model may be more expensive, but in the subsequent implementation may slowly cover the low-end market, the price will be more affordable.
Over the past few years, Apple has been tapping talent from other car companies like Ford, Tesla, and BMW. However, some time ago, analyst Guo Mingji said in a tweet that Apple's auto team has been disbanded for a period of time, and unless it is restructured within 3-6 months, it is expected to come out in 2025.
Recently, Bloomberg reported that Desi Ujkashevic, a senior engineer who has worked at Ford for more than 30 years, has left Ford to join the Apple Car project team.
Desi Ujkashevic is known to have been responsible for the engineering of interiors, exteriors, chassis and electrical components for many Ford models, such as the Ford Escape, Explorer, Fiesta and Focus models, as well as the Lincoln MKC and Aviator. On the whole, Desi Ujkashevic seems to be better at mass production of hardware and vehicle research and development.
Desi Ujkashevic has a wealth of expertise, which will bring a lot of benefits to the Apple Car project, she is likely to be responsible for the hardware work related to autonomous driving, and Apple has always been unwavering in the vehicle manufacturing route.
It seems that Apple Cars may not come out as promised in 2025, and 2028 is considered a possible year. The addition of the Ford female executive may be a new weather vane.
Are you optimistic about Apple's car-making plan? If that were the pricing, would you buy it?
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